Normally, users will not enter all pages displayed in the results list.
Based on the F-shaped pattern (the finding discovered by Jacob Nielsen, stating that users read and scan a web page in two horizontal movements followed by a vertical movement) and Google analysis, three first ranking pages are visible 100% while from the fourth the visibility goes down dramatically.
It is also emphasized that users vote top-positioned page high points for trustworthy and reliable criteria.
Being considered as an inbound marketing, SEO is definitely cost-effective, compared to other traditional marketing methods.
Generally, on-page optimization covers all settings the webmasters can apply (code, text, images…) to a webpage.
Through online channels, you can market your business even when you sleep.
