The battle for online food delivery marketplace gets intensified over the years.
Zomato own this category by doing exclusive partnership with restaurants.
Food tech sources states that nearly 80% of ordering at Zomato happens in parent app.
Since Zomato has dedicated app for food ordering, it drives major search traffic.
It also has pole position on merchant side where Zomato neglected the ordering part.For small restaurants of food chains platform that produce maximum orders and delivery with minimum man power is preferred most.
Runner does only 3 million deliveries per month which is only 10 % of Zomato volume.