After entering the age of user experience, it not just has a seat at the table; instead, the good user experience has become table stakes, which, if not played well, the brands cannot even get out of the gate in the hyper-competitive market.
It’s often overlooked, which results in compelling the users to push the door instead of pulling it just to find something they have a need of.
Whether the door is pushed or pulled sounds trivial, but the tangible and intangible irritants add up and break the business users.
According to a report by Magnetic North, the 92% of the people have had a poor experience when dealing with UK brands that cost 234 billion Euros a year.
Let’s see the significant impact and measurable benefits of the intangible factor- ‘Positive User Experience’:
When the user interface is tested ahead of the product launch to identify the user experience it delivers, a ton of time and efforts can be saved which proves to be expensive when done later on.