Using your contacts as automated set-up for email, workflows are a major opportunity for having a successful marketing database.
Along with the already existing customer contacts, lead nurturing campaigns can also be used as email marketing automation. These lead converts encourage and delight the existing customers with activities like up sells, additional purchases, greater product adoption and evangelism.
The concept of marketing automated workflow is very universal and the various software providers keep on updating different functionalities along with various features.
Here are some of the examples of email marketing automation workflow that you can set up to get more marketing automation tools and contacts database.
Try some of these examples of email marketing automation workflows:
You can give a warm welcome to the new blog subscriber and also a word of thanks for subscription through an email. Give a review of what they will get to read on your blog, subscribe them with settings and give them offers on best blog articles. Thus, optimising the blog with email on every step is important.
# Include contacts for clicks, visits or form submissions:
Use a Smart list to automatically update your contacts. Use a high threshold for clicks on emails, visits on your websites, for social media post, or for form submissions. Since these contacts are engaged with you they will be able to share your content with others on social media or Twitter.
# Provide topic workflows with content offer, downloads or page views:
If you are creating content on industry related topics then provide content marketing offers related to it like eBooks, kits and webinars and post blogs and emails workflows on these topics. You can also add pop-up forms, lead flows or add-ons to attract customers for your content workflow.
# Multiple leads that nurture workflow:
It is a good sign if a contact downloads several marketing offers like webinars and eBooks. This helps to set up workflow amongst the contacts.
In case the contact is a lead, try to send emails to upgrade them with more marketing qualified leads or content or WebPages that will provide opportunities in increasing the sales. Identification of attribution report analysis helps in converting leads into customers and help with contents like case study, product demos, customer success stories or free trial offers.
# To awaken contacts and re-engage them with the workflow:
Once the certain criteria of contacts have been reawakened, it's time to re-enrol contact workflow. This is possible by setting certain conditions as by submitting the form at a certain given time, visiting website or any kind of contact that has been made. Provide these contacts with exclusive coupons and offers that will excite them towards the company's workflow.
# Abandonment of Shopping Cart workflow:
It is very beneficial for E-Commerce business. The idea is when someone adds item to the online shopping cart and does not purchase it. An email can be sent to remind the customer for the purchase that has been incomplete, along with some incentives or special discount code to complete the purchase.
# Determine your customers happiness score:
Your customer can be triggered with happy or unhappy scores and can be rewarded with discounts, exclusive contents or offers. Bonus points can be triggered to unhappy customers so that more targeted workflow can resolve the issue.
The above stated points will help you in using email workflows in the right manner in the marketing automation.
Managing your online marketing can be challenging, particularly when you’re trying to run a small business.
Luckily, there are many free marketing automation platforms out there that will help you stay on top of your digital marketing strategy with minimal effort.
It helps you grow your web traffic and make effective conversions while providing valuable analytics.
LEADSIUS Leadsius is an open source marketing automation software designed to give businesses of all sizes the means to put together effective marketing campaigns.
It allows you to design and manage email campaigns, as well as manage social media advertising, design landing pages, and keep track of customer behavior for better results.
DRIP Drip is an excellent tool for businesses looking to scale their marketing campaigns over time.
