A mobile app is a need of today’s time, where apps have covered the maximum space on the business verticals and are on the verge of further expansion. But when you look closely you usually find that many mobile apps fare well in the app stores, but some fail to even meet the basic standard of business goals, this all happens due to the certain negligence played during the app development process, today we shall discuss those negligence to avoid the business chaos in the long run, so let’s not wait any longer and let’s hit the bullet…
Too Many Platforms
Ever heard the idiom, too many cooks spoils the broth…this exactly what happens to your mobile app, when you build a mobile app for too many platforms in the initial phase. I agree with the fact that, to beat the competition blues, you need to be proactive and cover the biggest app markets Android and iOS, but in the attempt of making an app for various platforms, you unknowingly, end up yourself in the troubled space, where you have to focus on two different platforms and its requirements, including any valid change in the app design of functionalities simultaneously, which dilutes your attention and bring the unwanted stress on your plate. So no need to rush, in order to beat the competition, consume gradually, first focus on one platform and make it a perfect product from every angle, and once done, port the app to another platform, this strategy will be easier for your financial terms and your business goals perspective as well.
Many times, when I need an eCommerce mobile app, I open and, find no difference between the website and the mobile app, this leaves me with confusion, that what’s new there in the app. As a business owner, you need to understand why the mobile app is formed? It is developed for the convenience of your customers, but they need to get a different experience from your website, the mobile app experience is needed to be engaging, informative and unique as well. For instance, if your website is showing the upcoming dresses for the summers, then your app should offer a portal to buy them, along with the discounts. With a mobile app, you aim to reach a wider audience across the globe, so it must serve the purpose of global users’ requirements and should not be an extended version of your website.
Skipping Pre-Launch Marketing
When it comes to market your product, there is no hard and fast rule, but you need to work and modulate the app marketing as per the demand of your users and your business domain as well. DO NOT think pre-launch marketing does not prove helpful for your mobile app, because it did not help your so and so service, you need to understand every field has its own demand, and mobile app marketing needs to cover all the 4 corners of the app marketing without a fail, and should not suffice only to post-launch marketing. Go wider and bigger and let your app experiences the best marketing strategies with pre and post app launch and feel the difference.
As a good businessman, you should always explore the best possible ways to reach and understand your target users. The analytics tools always give you a crystal clear insight of your users and their in-app behavior, taking a close look at the given analytics and work on the given report. These analytical tools will help you to mend down the faults in your mobile app and create a better user experience.
When you think of a mobile app, you can’t afford to offer your app project to a mobile app development company which has ZERO exposure percentage in the app development, rather you look for a mobile app development company which offers a wide range of mobile app development services, and has adequate experience in serving the various business domains, Techugo is one of those companies, which lets the work speak for itself, our work is not sufficed to established brands only, but we have assisted various startups from the different industry vertical reach their deserving recognition through our developed mobile apps.