You've got your Netflix subscription and Amazon Prime.
Bad news: It’s about to get worse.
The notion that streaming services might someday totally supplant the monolithic cable package has glittered on the horizon for years now.
"The abundance of programming and commercial viability of smaller audiences is making it possible for storytelling from a much wider range of experiences to finally be available," says Amanda Lotz, a professor of media studies at the University of Michigan and author of Portals: A Treatise on Internet-Distributed Television.
But while tailored, a la carte services have long been the promise of streaming TV, it's starting to look more like a series of pricey buffets.
"Realistically you're not going to have a consumer with more than two or three services per month,” says Rayburn.