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Facebook Business Model Analysis – How does Facebook Work & Make Money?

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Harrris Bradley
Facebook Business Model Analysis – How does Facebook Work & Make Money?

Found in 2004, Facebook has seen a rise that very few do. Despite all the controversy around Facebook earlier this year, the estimated number of active users for it is over 1.45 billion. Facebook claims that the number of users in the first quarter of 2018 has in fact increased. In a press release, Mark Zuckerberg, Facebook founder and CEO said “Despite facing important challenges, our community and business are off to a strong start in 2018. We are taking a broader view of our responsibility and investing to make sure our services are used for good. But we also need to keep building new tools to help people connect, strengthen our communities, and bring the world closer together.”

How does Facebook Work?

Facebook was launched way before the apps came into the picture. Targeting the college/university going students, Facebook was an idea to connect students from all over the US. Sighting the popularity of Facebook, they launched a sign-up form right at the homepage of the website. All you need is a valid email ID. Based on the information you provide to Facebook like your workplace, university or interests, Facebook will show you people that you may know so that you can add them in your friends’ list. There is a search bar where you can find your friends and interests like pages or groups. You can also start a group or a page related to your business or a common interest and invite people to like & follow it.

The Wall: The centre of all is the “wall”. It is like a graffiti wall where people write stuff and you read to it when you pass from there. The wall is a timeline which used to show posts in chronological order earlier but now shows posts based on relevance and popularity. You or your friends can upload a picture or a video, write something or mark an activity like travel or have a meal on the wall. You can also tag the places you are at using the Google empowered location services.

Messenger: Facebook website had an integrated tab for chatting where you could send messages to anyone. You could chat if that person was online at the same time. Now, Facebook has a separate affiliated app for instant messaging called the Facebook Messenger.

Notification: Facebook would notify you every time there is an activity concerning you. It could be someone commenting on a post you liked or someone liking your picture/video/post or it could be a notification to tell you that someone has tagged you in a post. These are push notifications for apps. In the last few years, Facebook sends notifications which are suggestions which may not concern you.

 
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