But a hair over two-thirds of them — 71 percent — allocate the bulk of their budgets to generic marketing messages.
Worse still, only 50 cents of every ad dollar spent makes it to the desired target audience.
To inject campaigns with a bit of personality, IBM recruited the help of artificial intelligence (AI).
The Armonk, New York-based company today unveiled three new marketing solutions under its Watson umbrella: IBM Watson Ads Omni, IBM Media Optimizer, and Predictive Audiences.
The announcement coincides with Advertising Week in New York City, which kicked off Monday.
“We live in a world that is increasingly connected, which is contributing to an explosion of data.