The food and beverage industry is evolving at a great pace globally. Our latest food market research reports provides insights into key factors such as food consumption, gourmet, functional and frozen foods as well as food safety testing. While the beverage industry analysis provides in-depth information about nutritional beverages and changing customer trends.
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Increasing awareness of health and wellness is driving the growth of the functional beverages market at a global level.
The key players in the market are investing heavily in product development and adopting aggressive marketing strategies and promotion campaigns to capture a wider consumer base.
Moreover, the growth of the organized retail sector is assisting in the easy availability of the product, which is supporting the growth of the global functional beverages market.
Regional Analysis:The global functional beverages market has been segmented, by region, into North America, Europe, Asia-Pacific, and the rest of the world.
Consumers are increasingly opting for healthy and nutritional drinks over calorie-heavy soft drinks, which is driving the growth of the functional beverages market in the region.
Market SegmentsThe global functional beverages market has been segmented, on the basis of type, into energy drinks, functional fruit and vegetable juices, sports beverages, prebiotic and probiotic drinks, functional dairy products, dairy alternative beverages, and others.
