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Affordable Luxury Technology: Featuring the 2018 Audi A4

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Haley Kieser
Affordable Luxury Technology: Featuring the 2018 Audi A4

In a technology-centric culture, as consumers we are always looking for the next best thing. Whether that be apps that make us more productive throughout the day or make our daily commute more enjoyable. Unfortunately, with an increase in technology, comes an increase in price. However, the Audi A4 combines luxury, comfort, and an elevated driving experience.

With an MSRP of $36,000, the Audi A4 is a tech-mobile that many can afford. Read more to learn about the technology you can get with the Audi A4.

Hello, Virtual Cockpit

The days of exploring Google Earth on your home desktop are over. You can now navigate day to day with a Google Earth display in your vehicle. If you think that makes finding your destination easier, there’s more. The cockpit also displays information about the road ahead, including speed limit, lanes, and navigation (i.e., roundabouts ahead). All of which is displayed on Audi’s MMI® Technology. 

The MMI® display has an 8.3-inch center, located above the driver’s steering wheel. Audi takes it a step further by allowing the driver to use MMI® Touch, giving the driver the ability to “write” where they would like to go rather than typing it. The MMI® interface also enables Apple CarPlay or Google Android Auto so you can access your phone, music, and third-party apps through MMI®, by your voice, or on the steering wheel.

In a world of constantly seeking the next Wi-Fi hotspot, Audi brought it to you through Audi connect. Audi connect allows passengers access to Wi-Fi with in-vehicle 4G LTE connectivity. Carpooling to work just got more fun for your coworkers! 

Your Favorite Music Just Got Better

Audi designed the A4 with a Bang & Olufsen® 3D sound system. The sound system in the vehicle includes 19 speakers, a 16-channel amp and 755 watts of pure power. Now you’ll never be able to hear your passengers screech T-Swift (better for everyone).

Always Have an Extra Set of Eyes

Sharing the road with distracted drivers is scary and it’s always helpful to have an extra set of eyes in the vehicle. But what happens when you’re driving alone? Audi’s pre sense® technology gives you more awareness than you can ever imagine.

To start, pre sense® can help identify emergency maneuvers before you even have time to react. The technology can detect vehicles and pedestrians in a city when driving up to 52 mph. Even more, pre sense® increases a drivers visibility by allowing the review camera to see cars navigating perpendicular to the vehicle. Most common would be when backing out of a parking space in a parking lot. If you’re parallel parking, the Audi A4 can be your right-hand by displaying a top view camera so you can see the vehicles in front and behind you. In addition to the pre sense® rear is monitoring rear traffic. The system can sense whether an accident may be approaching and tell the vehicle to close any windows or sunroofs that may be open and pre-tensioning the seat belts.

If you’re a super commuter, you likely rely heavily on the beauty of cruise control. However, cruise control isn’t a great option when navigating through a traffic jam. The Audi A4 lets you leverage cruise control in traffic by keeping a preset distance from the car in front of you. The vehicle will adjust speed by braking or accelerating to maintain that distance.

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Haley Kieser
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