logo
logo
Sign in

The Implication of Voice Coupons in the eCommerce Market

avatar
Alex Harpper
The Implication of Voice Coupons in the eCommerce Market

The Implication of Voice Coupons in the eCommerce Market

Although voice-activated assistants have been integrated into our smartphones for years, voice recognition technology and the use of voice search didn’t really catch on or explode until the past few years.

This is not due to a lack of interest but rather due to the fact that the technology had to catch up to be a viable consumer option.

The campaign was designed to create awareness around consumer’s ability to complete purchases hands-free through the use of Google’s, Google Assistant.

For individuals who activated the coupon using their voice or typed the keyword (Spring into Target) via text into their Google Assistant app, received fifteen dollars off of their next Target order.

The only stipulation to the voice-activated coupon was that the fifteen dollars went towards a Target order purchased through Google’s online shopping service, Google Express.

collect
0
avatar
Alex Harpper
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more