Welcome to the fifth installment in our “Collective Wisdom” series of content marketing strategy articles.

With global influencer marketing advertising spending forecast to double from $5 billion to $10 billion over the next five years (Mediakit, 2018), and 65% of global brands planning to increase their influencer marketing spending over the next year (World Federation of Advertisers), the time to release your influencer marketing Kraken could hardly be better.

Numerous studies from Nielsen and others over the years have continued to show that our trust in our fellow real human beings is roughly twice that we generally have for brands or organizations — or, most certainly, the Kraken — and influencer marketing has grabbed hold and run with this natural preference for people.

Noted marketing speaker and author Jay Baer, founder of Convince and Convert, encourages thinking long-term when it comes to influencer marketing.

How to nurture these relationships early and often is featured heavily in “Words of Wisdom: Lee Odden’s Top 9 Insights on How to Succeed at Influencer Marketing 2.0,” by TopRank Marketing senior content marketing manager Caitlin Burgess, a great resource for learning more about the specifics and nitty-gritty of developing your own smart and successful influencer marketing campaign.

One of our most popular annual collections of the very best content marketing influencers was recently released, and it offers a great way to find and easily follow many of the brightest professionals in the influencer marketing world: “50 B2B Marketing Influencers and Experts to Follow Into 2019.”

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