We can scarcely find the person who has not visited a grocery store. Though women are fond of visiting a brick-and-mortar grocery or ‘Kirana’ store, they slowly switch to online grocery shopping. The reason is simple: online shopping can give more comfort and convenience. It is, at times, cumbersome to stand in a queue or select and order grocery items amid a crowd in the brick-and-mortar store. In brief, an online shopping can save valuable time.
The online shopping option can enable people to get rid of this situation. A customized mobile app can make the shopping experience even more pleasant as the user can buy the grocery items of their choice on the move as well. As we live in the mobile-dominated era, a grocery delivery mobile app can be a game-changer for startups, big shopping malls, and even small brick-and-mortar retailers. Working professionals and youngsters find it highly favorable.
Grocery Shopping Apps- Types and Importance
CNBC has stated that the online sales of grocery is all set to grab 20 percent market share by 2025. Time is just right to have a grocery delivery app for your business as you can leverage the benefits of the booming on-demand economy and growing demand for grocery apps in the market. Grofers and Big Basket have written their success stories with the help of apps. Global players like Walmart, Instacart, etc. have also jumped on the grocery app bandwagon.
Though the grocery app market seems crowded now, there is a lot of scope for the newcomers. It is because a mobile app can offer the benefits of localization while acting as a powerful and cost-effective marketing tool. If a startup comes up with a customized app and provides customer-friendly services, the chances of its success can be very high. Now, let’s go through various types of grocery apps:
1. E-commerce-based Apps
Established eCommerce vendors like Amazon and Flipkart also offers grocery items for shopping. Here, a wide range of grocery items is included in a separate category and customers or users can select the convenient delivery time.
2. Individual-focused Apps
These are dedicated apps for grocery products. Grofers and BigBasket are examples of such focused apps. Consumers can take a benefit of additional and inbuilt features like grocery IQ, list, etc. with such apps.
Read More:Key Features and Cost Estimation of Android Grocery Delivery Application
As a mobile app development company, one of the questions we usually ask is — how do apps make money.The fact is that 98% of global revenue comes from free apps, according to Google Play.
And, you need to think more about the app monetization strategy.The difference between free apps and paid appsPaid appsa) The payment app has fewer downloads, you automatically lose potential clients who are reluctant to pay.b) High User Expectation — You need to make sure that your app is working flawlessly and offers full features.c) The development and design of paid applications are very high.d) Despite the great reviews, people are less likely to buy the app if they can’t try it first.Free appsa) These apps clearly attract more target users and increase visibility and downloads.b) To get, great reviews, these apps are a great way to optimize your app in the app store.c) They are less expensive as they are not more complicated than the paid ones.d) They help build a brand image and name in the online world.So you can clearly see that there are so many different ways to make money with app development, but what are the top options here?
Some of these ways may require you to charge your customers, while others may not.Free apps make money using one of these 10 app monetization strategies:a) Advertisingb) Subscriptionsc) Merchandise saled) In-app purchasese) Sponsorshipf) Referral marketingg) Collecting and selling datah) Physical purchasesi)Transaction feej) CrowdfundingHow much money can you make from the app?A mobile app has the potential to bring in billions of dollars a year, but there are very few apps that will eventually reach that number.
The app owner must display commercials or affiliate marketing in their mobile application and receive money from third-party advertising networks.There are basically 4 types of display ads displayed by app providers for monetization.
App publishers can choose to provide free content for a limited time in their apps and charge users a subscription fee.A popular and common technique used by free app publishers is to offer a free trial period, and then charge a subscription fee for those who wish to continue accessing the app content.Selling MerchandiseMany e-commerce businesses build free editions to sell physical items such as toys, shirts, and shoes.
SponsorshipSponsorship is one of the less commonly used money making methods, but it is still an interesting strategy.Simply put, sponsorship is a powerful app monetization strategy in your mobile apps if the app publisher builds the right niche app for the target audience and launches it on behalf of another company.As with websites, app publishers should treat sponsors like their target audience when the app is addressed.
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This is mainly because of the saturated market that has become competitive.
For those businesses that are looking to gain a better competitive edge, a better app launch strategy is essential for the success of the app.
Here we have come with the six steps that would help in the launch process.
A thorough understanding of the products is essential while approaching the other steps, hence saving your time and money.
So, always focus on why it differs from the other products.
To show success or failure, first of all, come up with some goals and measure them.
