Data shows that online conversation for "You" has increased significantly since it debuted on Netflix.

The show's audience demographic has shifted, as well.

The series originated on Lifetime, but Netflix will exclusively air its second season.

The series debuted on Lifetime in September, and became available to stream on Netflix December 26.

Since then, the series — about a book store manager named Joe (Penn Badgley) who goes to great lengths to make struggling writer Beck (Elizabeth Lail) fall for him — has risen dramatically in popularity.

READ MORE: Netflix's 'Sex Education' is its latest hit British TV show

The text above is a summary, you can read full article here.