Mark Greenberg, a TV industry veteran, reportedly held talks with Costco about the streaming service.
Greenberg was previously working with Walmart to create a similar service, but talks reportedly fell apart last year.
Amazon has used its streaming service to build customer loyalty, but critics say that the e-commerce giant and Netflix ignore conservative and Middle American perspectives.
Sign up for our best stories delivered to your inbox
Mark Greenberg, a TV industry veteran most recently linked to Walmart, held talks with Costco about "building out a service geared toward average Americans," according to a CNBC report published Thursday.