If you think these look like a strange, metallic version of Peppa Pig, well… yeah.

If you don’t know what those are, the hand-operated types are often found in rural households and used to fire up the stove.

It’s all down to “What’s Peppa”, a viral phenomenon that’s taking China by storm.

It was triggered by a roughly five-minute promotional video for “Peppa Celebrates Chinese New Year”, a full-length movie featuring the British cartoon darling Peppa Pig that’s coming to Chinese cinemas on the first day of the Lunar New Year – which, appropriately enough, begins the Year of the Pig.

The promotional video became a sensation in its own right, because it features one adorable grandfather’s quest to decipher his grandson’s gift request: “Peppa.” He eventually finds out from his neighbor that when an air blower is painted pink, it looks just like Peppa Pig.

Of course, there are pink air blowers for sale.

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