Alibaba-owned food delivery platform Ele.me is upping the ante by targeting 30-minute deliveries over Spring Festival, as more delivery people are willing to stay in big cities over the holiday period.

Chinese consumers can order goods from 7,000 supermarkets around China during the national holiday.

An Ele.me spokesperson told TechNode that delivery people who work during the Spring Festival would receive a bonus of up to RMB 1,800 (around $270) per week.

Since being acquired by Alibaba in April 2018, Ele.me has escalated a cash-burning subsidy war with Meituan Dianping.

Ele.me announced last summer that it planned to spend more than $400 million from July to September to increase its market share to over 50% as the competition between the two companies heated up.

“There is a considerable increase in the number of deliverymen who are willing to stay [and deliver] this year,” an Ele.me spokesperson told TechNode.

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