Website optimization for more traffic, profit, and conversions is a crucial part of SEO.Today, success means to go beyond just having a sleek and tidy website design, which in fact can be an obstruction with regard to the way search engines see and crawl your site.Standard flat website structure is always a popular choice.However, a webmaster trends analyst at Google, John Mueller, hinted that having a hierarchical website structure could indicate better to Google – the meaning of each page on your website and how all of them are related and connected.Given the differences in the principles of website design and structure, the opinions of a web designer and SEO professional can wildly differ.Your final goal should be to strike a balance between a visually aesthetic site for visitors and a structure built for search engine visibility.When it comes to SEO, having a well-organized site structure is incredibly necessary.If you don’t develop something that makes sense, your other SEO, content, and even design efforts will be all pointless.A great site structure should considerably impact your SEO traffic and conversions, of course, in a positive way, needless to say.It should also enable your entire organization to better engage with the audience and build a user experience in line with your business goals, products, and services.In this blog, we will discuss ten ways in which your website structure can impact your SEO.Site CrawlabilityWhen it comes to site structure, crawlability is one of the essential factors.It refers to the search engine’s ability to access and crawl through the entire content of your website to ascertain what your site is all about.This process also involves navigating through subpages and specific topics on your website to grasp it all together.A web page should direct a visitor elsewhere within the website, from one page to another, in order to qualify as crawlable.A vital principle of good site crawlability is that the search engine robot should not run into any dead ends while crawling through your site.Make a united effort to add internal links on all pages building a bridge from one part of your site to another.Breadcrumb trails, schema markup, and structured data are all beneficial here.Also, be sure to know and monitor your Google crawl budget regularly.URL StructureURL structure is one of the most crucial factors that relate to how website structure impacts SEO.Moreover, URLs are the constituents of a successful site hierarchy, delivering value through your domain, and leading visitors to their desired destinations.The best URL structures are the ones that are easily read by the audience as well as the search engines and incorporate target keywords so that they’re content-rich too.Effective site structures reflect logic across your entire website.It can be extremely helpful to submit an XML sitemap containing all the crucial URLs you want to rank for to Google and other search engines.Keep your URLs as simple as possible, and try to avoid overcomplicating them by adding too many parameters.HTTP, HTTPS, HTTP/2HTTPS ensures the security of your website.Since Google continues to make this a part of the user experience, having a secure website can also increase your rankings.Perhaps that’s the reason more than half of the websites across the world are already utilizing HTTPS.Besides better rankings, switching to HTTPS comes with numerous other benefits, including:Enhanced user experienceProtection of your visitors’ or customers’ dataImplementation of AMP (Accelerated Mobile Pages), which is only possible with HTTPSPPC campaigns successUpgraded Google Analytics dataAccording to the announcement made earlier this year in November, Googlebot has begun crawling some websites over HTTP/2.Internal LinkingThe fundamentals of proper website navigation lay down that a visitor should be able to move from one page to another within your site without any snags.If you have a large website that contains heaps of pages, the real challenge is to make these pages accessible to users within a couple of clicks using navigation only.Usability specialists suggest that a user should ideally be able to access any given page within three clicks only; however, use this advice as a direction, not a rule.Internal linking is what helps people and search engines find a page, and similar to message houses, it helps build a flow between pages and content.Search engine bots find it harder to crawl pages that are not linked.Classify and arrange links in a manner that won’t sabotage your site structure.Internal linking works by adding your target keywords within your content and then linking them to another suitable content piece on your website.There are various benefits of using internal linking purposely for SEO, including:The keyword-rich anchors let search engines discover other pages.These links can lower your page depth.It makes it easier for people to access other content on your website, thus contributing to an improved user experience.Search engines give greater importance to internal links concerning SERP rankings.Often, SEOs will link back to older content using internal links.In some rare cases only, most SEOs would do the opposite – browsing through the older content to link the newer content.Close the loop by ensuring both the pieces of content are connected via internal links.Important Content and KeywordsContent and keyword research are basic elements of SEO and should be a vital part of the way you create and structure your site from the very beginning.Ensuring its implementation will make sure that your knowledge of your target audience, consumer search behavior, and competitive topics are incorporated into your site structure and layout.The best websites make sure that they offer an excellent user and search engine friendly experience by ensuring that their site’s most important content is of the highest quality and central to the website structure.Duplicate ContentThis is no secret that duplicate content hurts your SEO because search engines view it as spam.Focusing on producing high-quality and original content on the SERPs precisely interprets the way your site should be structured for ideal search engine optimization.Search Console by Google is a great tool to discover and remove duplicate content on your website.There might be a possibility to repost duplicate content on Medium or LinkedIn but be careful while doing so.However, generally, you should refrain from posting duplicate content on your own or anybody else’s website.Navigation and User ExperienceThe standards of usability that the websites nowadays maintain are much more rigid than the initial days of the web.If a user runs into a poorly built website today, they will completely avoid engaging with it further.Moreover, it makes sense that people wouldn’t want to waste their time on a website where they have no idea what they should do next.If a user fails to find what they came looking for on your website, they will simply turn to a competitor website to hunt for it there.In addition to this, negative user experience harms SEO.Google understands the way users are interacting with a website for future search results.Average time on site, click-through rate, and bounce rates all act as indicators to Google’s algorithm.Statistics that signal a good user experience endorses the search results to Google.Similarly, statistics that indicate an awful user experience suggest to Google that the page might not be the most relevant or useful for the given search query.Thus Google will modify the future search results appropriately.Implement these fundamentals of offering a positive user experience:Align click-through with user expectationsMake it easy for visitors to find the desired informationMake sure your site navigation makes sense to the point of intuitivenessConduct some tests with impartial visitors to ascertain the usability of your website and be sure to find out the way real users interact with your site.Core Web Vitals and User ExperienceCore Web Vitals were introduced with the Google’s page experience update, and when optimizing images, especially, they can affect SEO.The shift in accent on Cumulative Layout Shift (CLS) and the evaluation of content and content jumping as the images load is something website makers, web designers, and SEO professionals should be working on collectively.Core Web Vitals might become one of Google’s ranking factors in the coming years, and as of now, not even one-fourth of the total websites meet the benchmark.Google has already given a heads up to the SEOs and website owners to get ready for this update.
To draw your customers towards your site, it is essential to have a website that sets an incredible impression of your business.
Visitors always see if the website is engaging and that it intrigues them to remain or to leave.
It is hence very important to get in touch with a web design company that will understand the needs of your business and get you profit driven projects.
In a profoundly competitive market such as a digital one it is imperative to foresee the latest trends and adapt to them.
AMP - Accelerated Mobile Pages: With the help of this technology websites can be loaded in no time and create a smooth working across mobile phones.
First development API: Considering the rise of mobiles and other devices it is no surprise that web solutions need to be well prepared for connectivity with applications.
Advanced Search Engine Optimization , code cleaning and optimization, meta data and structured data integration, social media cards, page speed load time optimization, CDN content delivery network integration, AMP Accelerated Mobile Pages design, security headers and content security policies, server tuning.
With once a year, the event trends and technologies are dynamic and with-it techniques and tools are returned within the market and influencing android app development some years back, android burst into the IT world and created a revolution.Innovative trends of this method are still making nice effects within the minds of the users.The android app development platform keeps dynamic with recent innovations that this makes thanks to remodel the user experiences.The apps also are getting to keep and can evolve with time.Instant ApplicationsGoogle has return up with the most recent surprise, AMP (Accelerated Mobile Pages) Android app developers before long became busy creating the simplest use of AMPs, and so Google declared Instant Apps this permits android applications to run instantly while not having to transfer or install them.Instant apps are currently growing and have the ability to alter the manner folks use android apps before long they're going to be available for all mobile platforms and users will simply relish this facility.Intelligent AppsAndroid mobile apps are geared additional towards intelligence apps; as an example, Google’s AI-powered algorithms will remodel a simple image to a creative creation.This technology has created a really nice progression in today’s digital world and businesses shouldn't let this chance go they have to form a made-to-order mobile app to assist them meet specific needs.
Google AMP (Accelerated Mobile Pages) is a widely known open-source technology for accelerating the performance of mobile web pages.It is provided in the form of a JS library.It was released in 2015 and, according to the Google team, its usage is not capable of enhancing ranking in search engines.The speed of performance this technology offers, however, can cause quite a felt boost in the increase of the website SERP positions.Integration of Google AMP is considered to be most relevant for blogs, news resources, info sites, and landings.Nevertheless, the speed of a site’s loading can influence its rank in search results, which makes AMP an optimal option also for online stores.That is why we decided to consider the nuances of applying Google AMP for Drupal - one of the most popular CMSes for the creation of prevalently commercial web resources (NOTICE: further in the article, we will be using the term ‘Drupal’ to describe the 7th and 8th versions of Drupal).
The release includes Adobe Flash blocked by default, Incognito mode detection disabled, multiple PWA improvements, and more developer features.With over 1 billion users, Chrome is both a browser and a major platform that web developers must consider.Find In Page now works on iFrames, including AMP (Accelerated Mobile Pages).Reported by Zhe Jin（金哲），Luyao Liu(刘路遥) from Chengdu Security Response Center of Qihoo 360 Technology Co. Ltd on 2019-06-20[$TBD] High CVE-2019-5859: res: URIs can load alternative browsers.Reported by Zhen Zhou of NSFOCUS Security Team on 2019-05-20
The AMP (Accelerated Mobile Pages) project, which was first announced by Google in 2015, is an open source framework designed to speed up mobile webpages.The company asserts that it cuts load times to under a second by balancing clickthrough probability with device and network constraints, and it claims that AMP is actively used by hundreds of thousands of web domains across billions of pages.Building on this burgeoning ecosystem, Google today debuted a new, faster way to visit pages from Google Images on the web: Swipe to Visit.Courtesy AMP, when you select an image in Search on a supported smartphone, you’ll see a preview of the website header at the bottom of the screen.Swipe to Visit uses AMP’s prerender capability to show previews, so webpages displayed count as pageviews.Better still, publishers who already support AMP don’t need to take additional action for their sites to appear in Swipe to Visit on Images.
Google has announced the launch of AMP for Email, which promises to turn plain old emails into content-rich, interactive experiences that function more like a web page.According to TechCrunch, the new feature is coming to Gmail, as well "other major email providers like Yahoo Mail, Outlook and Mail.ru".AMP (Accelerated Mobile Pages) is a "framework for developers to create faster-loading mobile content on the web", according to a blog post by Google.The company says the new AMP for Email feature means emails can be "formatted and sent as AMP documents".Sending emails as AMP documents means the sender can add interactive elements to the message.As TechCrunch puts it, you would be able to do things like "RSVP to an event right from the message, fill out a questionnaire, browse through a store’s inventory or respond to a comment – all without leaving your web-based email client".
Waking up from morning alarms to listening to music, reading newspapers on mobile, playing games for entertainment, watching videos on youtube, can do important work of your office.Smartphone helps us everywhere.According to a Noteable research, the total numbers of smartphone users are expected to reach about 2.5 billion in 2019 from 2.1 billion in 2016.And every month come a new update in the mobile app development side, or many respected IT companies increasing their knowledge by understanding the new subdivision and develop a bugless and very strong app that can never be hacked.In this Article we are going to discuss the current mobile app development trends that you are going to look in 2019.Mobile App Development Trend:Accelerated Mobile Pages (AMP) Is Changing Web App Landscape:Google has seen a very good improvement in mobile app development after the launch of the AMP(Accelerated Mobile Pages).Google has announced that there will be a separate search index for the mobile web.Google AMP supported web apps will load much faster on mobile devices and reduce bounce rate in large number.Cloud Storage Becoming a NecessityWe cannot install more apps if the phone memory does not allow that.Furthermore, there are a large amount of vital data stored in different applications, which also eats up space.
As part of efforts to improve the web experience, Google’s Chrome browser team is working on two specifications to enable smoother transitions between web pages.The specifications include Web Packaging (also called Web Packages), which would provide privacy-preserving, fast loading for the web, and Portals, letting multipage sites act as single-page applications by offering the same level of fluid transitions.| Get expert insights from our member-only Insider articles. ]The Web Packaging proposal would give the browser proof of origin for resources rendered.It builds on the model of the AMP (Accelerated Mobile Pages) library for building web pages that load quickly.A subset of Web Packaging, Signed HTTP Exchanges (SXG), would let a publisher sign a single HTTP exchange so the signed exchange can be served from any caching server.
Microsoft's Bing search engine has started showing AMP pages to mobile searchers in the US.Pages using the proprietary tech will now be prominently displayed in search listings on the mobile website.Previously, Microsoft made limited use of AMP in some of its mobile apps but didn't use it on the Web.AMP ("Accelerated Mobile Pages") is a project spearheaded by Google to improve the performance and embeddability of mobile content.It imposes tight restrictions on the scripting that pages can use, and it performs special handling of embedded images and media.To do this, Google uses a number of proprietary extensions to HTML, and AMP content all gets cached.
Six Essential Email Marketing Tips [Infographic]Looking for email marketing success?This six tips can help you — and your emails — reach the right target.Google Brings the Popular Stories Format to AMP: Is It Worth Using?Google announced a new story format for AMP (Accelerated Mobile Pages) this week.Google describes the new shiny thing as “a visual driven format for evolving news consumption on mobile.” Econsultancy
Google has just launched a developer preview of AMP Stories – which are slideshow-style presentations that will soon be appearing in search results.AMP Stories work on desktop and mobile devices, but are particularly suited to smaller screens, letting you tap your way through pictures, videos and text – just like stories on Facebook, Instagram or Snapchat.AMP (Accelerated Mobile Pages) is an open source technology that uses a kind of stripped-down HTML to make pages load faster.The project is backed by Google, and was launched as a competitor to Facebook’s Instant Articles.Anyone can publish a regular AMP page, but for the time being, Google is only showing AMP Stories from a small collection of publishers.It's not yet clear how Google will present AMP Stories in regular search results, but you can see how they’ll will look by visiting http://g.co/ampstories on your phone and searching for CNN, Conde Nast, Hearst, Mashable, Meredith, Mic, Vox Media or The Washington Post.
Twitter enhanced its implementation of Google AMP (Accelerated Mobile Pages) to give publishers access to article analytics.Twitter product manager Ben Ward announced in a blog post that when the social network loads AMP versions of articles, it will now:Ping the original article URL in the background in order to allow article analytics services to record the view.Pass query arguments from the original article redirect into the AMP runtime, so publishers can also consume them using the amp-analytics component.Pings to original articles are annotated as coming from Twitter, so publishers can better understand the origin of the traffic and distinguish it from organic views.Ward wrote: “We like AMP because its design encourages performant web publishing techniques and produces an optimized mobile-centric display for articles.
Last week, Ethan Marcotte, an independent web designer, shared how Google describes AMP (Accelerated Mobile Pages).But that definition, Marcotte argues, isn't necessarily an honest one.He writes: On the face of it, this statement's true.And the specification's published, edited, and distributed on GitHub, under one of the more permissive licenses available.Significant features and changes require the approval of AMP's Technical Lead and one Core Committer -- and if you peruse the list of AMP's Core Committers, that list seems exclusively staffed and led by Google employees.But when I hear AMP described as an open, community-led project, it strikes me as incredibly problematic, and more than a little troubling.
Google released their AMP (Accelerated Mobile Pages) framework nearly two years ago, and even though Google noted at their recent I/O event that more than 900,000 domains have adopted the framework, that’s just a small fraction (.075 percent) of the 1.2 billion websites on the internet.Google is also aiming to make the AMP case to advertisers with a test that points mobile search ads to AMP landing pages.AMP landing pages have been called “the best-kept AdWords secret,” and some companies have gone all in on AMP, while others are taking a wait-and-see approach.We’re interested in gaining a fuller understanding of how our audience is approaching AMP adoption.We’ve put together a brief survey — 10 quick questions.It will take you about three minutes tops, and we invite you to participate.
While the number of sites using Google’s Accelerated Mobile Pages (AMP) continues to grow, the way the framework displays URLs has often been considered one of the primary impediments to adoption.Users who click on an AMP search query result will note that the URL resolves to Google’s cached page of the content – not the publisher’s own AMP.Though Google has made display improvements by first adding the site’s URL into the header, and later adding an anchor button next to the URL that takes users directly to the publisher’s site; saving and sharing AMP URLs with apps from the iOS Share Sheet continues to direct users to Google’s AMP for the content.Apple appears set to change that with the launch of iOS 11.As first reported by TechCrunch, our testing has verified that in iOS 11 beta 7, Safari transforms AMP URLs back to the publisher’s original URL when using the Share Sheet for selected apps.We noted URLs were converted to the original publisher site when saving/sharing to Pocket, Slack, Messages, Reminders, Reading List, Bookmarks, Favorites, iOS Mail, Facebook, Facebook Messenger — and will open in Apple News.
Yesterday, Google’s AMP (Accelerated Mobile Pages) group announced enhancements to ads served in AMP.Specifically, the project has entered phase two of its three-phase plan for supporting comprehensive advertising functionality in AMP.While phase one focused on basic support for ads within AMP, phase two focuses on speeding up AMP ad rendering, utilizing what they call “Fast Fetch” — separating the ad request from the ad rendering.Fast Fetch — vs. their previous method, “Delayed Fetch” — allows the ad request to happen while the page content is being rendered, and then only renders the ad before the ad slot is in view for the user.With Fast Fetch, ads are requested much earlier in the lifecycle of the page, allowing page rendering and creative selection in the ad server to happen in parallel.Ads that are created using the AMP ad spec get an extra performance boost with this new method.