In the Founder Institute's four-month, part-time program, promising startup entrepreneurs participate in weekly training and feedback sessions that are led by Founder Institute Mentors.Our Mentors provide the passion, experience, and support that helps our Founders launch meaningful and enduring companies.The Founder Institute is about practical, actionable training and feedback - not theory.To achieve this, we bring in experienced Founders and CEOs to give our companies the most relevant and valuable advice.In a confidential setting, they share horror stories, best practices, and realistic feedback to help our Founders avoid "rookie mistakes" and be successful.In the upcoming Silicon Valley Semester, we have secured a truly exceptional roster of Founder Institute Mentors, including many from out of town.
The Founder Institute, world's premier startup bootcamp for talented entrepreneurs, is now accepting applications for the Silicon Valley Winter 2019 Semester.The flagship Silicon Valley semester will now be in its 15th edition, with previous semesters having graduated great companies like Udemy, Retailigence, Cake Health, Getable, Breezy, Shopalize, Skimble, Yumvy, Spikes, and many more.Those who apply by the Early Admissions Deadline (2018-11-11) will have their application fees waived (typically $50) and are eligible for Founder Institute Fellowships.In the Founder Institute's four-month, part-time program, promising startup entrepreneurs "learn by doing" and launch a company through structured training courses and expert feedback from a large network of business mentors.Plus, you are not required to quit you day job to participate, so you can begin building a business around your ideas without putting your livelihood at risk.In order to celebrate the launch, the Silicon Valley Founder Institute will host a "Pre-Curriculum" of free startup events for the general public:
Aging also results in things we don't like, such as the formation of wrinkles or sagging skin.The scientists managed to create a reactive polymer blend composition with a tensile modulus of 0.48 MPa, a fracture strain of 826 percent, an adhesive strength of 78 N/mm, and the appropriate elasticity.This level of improvement had only been achieved previously through an invasive surgical procedure called a "blepharoplasty" .Both blinded and trained graders found significant improvements in skin quality after one hour and four hours of wear.Those treated with the placebo also exhibited some modest improvements compared to the baseline, likely due to hydration caused by the polymer layer and potentially optical changes caused by the light-scattering particles.The synthetic material showed a remarkable adherence to the underlying skin and remained intact following activities such as running and swimming.
Doug Hyun/NetflixFive, ten, maybe twenty years from now, when some curious newb cues up Netflix s Lady Dynamite—and, based on the first four episodes alone, people will be watching this smart, happily trippy series for a long while—they ll be seeing a lot of sitcom anomalies: It treats mental illness with delicacy, precision, and an utter lack of lesson-ladling seriousness; it jams together a whole mess of 21st-century comedy styles without having them collapse upon impact; and it s the first binge-era series in which a character turns the phrase cradle the balls and work the shaft into a catchy, easy-to-repeat sing-along I m just guessing on the last point, as I still haven t seen Bosch .Once Maria snaps out of her reverie, though, she s back to her new reality, one in which she s on meds, out of work, and in the office of her kind but feckless manager played with delightful fussiness by A Serious Man s Fred Melamed , to whom she breaks the news that, after her breakdown, she needs to take it easy, career-wise.So while Lady Dynamite sends Maria off on a search for connection and understanding—a search that finds her setting up a community bench for her neighbors on her front lawn, dating a bisexual meth-addict, and joining a support group for white people who worry they may be racist—she s often undermined by both her own screw-ups, and by an industry that constantly wants to sell her out and shut her up.Throughout Lady Dynamite, we jump back and forth between Maria s pre- and post-treatment showbiz career, and the Hollywood it depicts is a beautiful but insufferably shrill hellhole—a city pockmarked by cynical opportunists and calculating frenemies, all slaves to an industry that churns out hours worth of racist, misogynist network sitcoms or big-chain commercials that make everyone rich while shoplifting their souls.In Duluth, we watch as Maria tries to fit in among her parents Mary Kay Place and Ed Begley Jr. , her fellow patients, her cubicle-manacled coworkers, and her cruelly condescending childhood best friend MadTV s Mo Collins ; such flashbacks find her rudderless, unable to perform onstage without wilting.Back in Hollywood, she may still be adrift, but at least she s no less crazy than her peers, which includes Saturday Night Live s Ana Gasteyer as a cravenly phony agent she s the one who belts out that impromptu balls/shaft ditty, for reasons too long and happily silly to divulge here as well as Playing House star and new-comedy economy mainstay Lennon Parham as Maria s lazy, underminey assistant.
He's the president and CEO of the Association of National Advertisers ANA , which estimates that online advertising fraud could top US$7 billion this year.Liodice and other industry figures are so angry about advertising fraud that they're hoping to stamp it out with a new certification program."Certified Against Fraud" is the brainchild of the Trustworthy Accountability Group TAG , of which the ANA is one of the founders.It plans to award seals to advertising buyers, sellers, and intermediaries that meet its anti-fraud requirements.To qualify for the seal, participants will have to comply with guidelines for detecting and filtering invalid traffic set by the Media Rating Council.Still, it's a step toward TAG's goal of fighting criminal activity in the online ad supply chain.
A bombshell trade report lands next month which will reveal the level at which US advertising agencies accept rebates from media companies, and whether those agencies are transparent about disclosing them and passing them back to their clients, sources told Business Insider.The report, commissioned by advertiser trade body the Association of National Advertisers ANA , is set to be more "explosive" than many people in the industry were prepared for, these sources say, because it will lay bare the practices media agencies use to make hidden margins on their advertising buys.Any indication that cash is instead being siphoned into schemes that only benefit agencies will cause trouble.One source, who is aware of the report's findings, told Business Insider there have been suggestions of the possibility of "jail time" for executives found to have been deliberately in breach of their contracts.Why this is an issueMedia agencies are paid by advertisers to secure them the best and most efficiently priced advertising slots.However, one of the issues is whether buying agencies are actually securing the most strategic slots for advertisers, or whether they've made a previous agreement with a media owner to spend a set amount of their clients' ad dollars in order to receive a rebate.That's the benefit of working with a big global agency, as opposed to a smaller independent — and if clients are unhappy, they shouldn't sign the contracts.Business Insider does not yet know precisely which — if any — of these nontransparent practices the report will address, but sources told us the impact of the report's findings will be huge.A quick recap on the story so farThe controversy surrounding media agency rebates was thrust into the spotlight in March last year at the annual ANA conference.Jon Mandel, the former CEO of WPP media agency MediaCom, stood on stage and alleged agency kickbacks are still "widespread" and cited them as one of the reasons he left the industry.WPP s Martin Sorrell says firmly that media kickbacks are not a factor in America: There are no rebates in the U.S. CannesLions — Adweek @Adweek June 26, 2015In October last year, the ANA hired two firms to investigate the media rebates and transparency issues plaguing the sector.One of those firms is K2, an investigative consultancy staffed by former FBI agents and founded by "father-son detective duo" Jules and Jeremy Kroll.Jules Kroll founded the Kroll Inc. private security and intelligence empire.More than 70% of global advertisers and agencies surveyed by ID Comms agreed the way in which rebates are handles remains the biggest barrier to building long-term trust, as Marketing Week reported.Graham Brown, a director at global media advisory firm MediaSense, said he hopes the report isn't made into a "tabloid press issue" — not least by consultancy firms that could gain business if the report manages to find malpractice — and instead helps marketers decide how important the relationship is with their agencies and whether they want to make it better, or review it.
The Trustworthy Accountability Group TAG announced Monday that it is launching its Certified Against Fraud certification program.Initially announced in October, over thirty ad tech and agency partners have now signed on to participate in the initiative aimed rooting out fraud in digital advertising: Amobee, AppNexus, Collective, comScore, DoubleVerify, Dstillery, engage:BDR, Exponential, Forensiq, Horizon Media, Index Exchange, Integral Ad Science, Interpublic Group, MediaMath, Moat, ndp, News Corp, Omnicom Group, OpenX, Publicis Worldwide, RhythmOne, Rocket Fuel, Rubicon Project, Sociomantic, sovrn, SpotX, TubeMogul, White Ops, WPP, Yahoo, and Zemanta.As more TAG anti-fraud seals are awarded, the cracks in our industry exploited by bad actors will also be sealed against their criminal endeavors.Advertisers, authorized advertiser agents and other direct buyers must have a designated TAG compliance officer and comply with the Media Rating Council s Invalid Traffic IVT Detection and Filtration Guidelines.Ad networks and other indirect buyers and sellers must also fulfill all steps required of buyers, domain list filtering, data center IP list filtering, and TAG s Payment ID protocol.Every dollar spent on a fraudulent ad is a dollar that is stolen from marketers, said Bob Liodice, President and CEO of the Association of National Advertisers ANA .
Blizzard may very well have just teased the first DLC character to come to its new hero shooterOverwatch.In a blog post which gives fresh insight into the backstory of the Overwatch, we discover more about its founding members.All but one of the founding members listed are already in the game in some form: Jack Morrison Soldier 76 , Gabriel Reyes Reaper , Ana Amari Pharah's Mother , Reinhardt Wilhelm, and Lindholm Torbjorn .However, one name on the list is new: Liao.Possibly, but the very cryptic nature of the name's inclusion gives us very little to go on.Hopefully it's not long before we get fresh content for the already excellent new IP from Blizzard.
Holy crap that lady Ana's results after a month were insane.234k views....!!Another thing here too that Neil touches on nicely is a slideshare should be to educate, sometimes people forget that e.g bullet points making it harder for people to remember things .
Image caption Facebook "Likes" are commonly sought by businesses - but few have tried to make them a legal requirementTenants in Utah were asked to sign a new lease agreement requiring them to "friend" and "like" their apartment complex on Facebook.Residents at the City Park Apartments complex in Salt Lake City complained to local news service KSL that they found contract addenda taped to their doors.However, the addendum has now been withdrawn and City Park Apartments' community manager has apologised"I don't want to be forced to be someone's friend and be threatened to break my lease because of that," tenant Jason Ring told KSL.Now, Kirk A Cullimore LLC, a law firm in Utah representing the apartment complex owners, has said the addendum was "not carefully reviewed" and that "at no time was any resident in jeopardy of eviction or action from City Park for failure to sign the addendum"."We sincerely apologise for any confusion this may have caused and hope to earn your positive comments through our customer service efforts and not through any perceived obligation," said community manager Ana Raphael in a statement to KSL.Citing the Unfair Terms in Consumer Contracts Regulations 1999, Mr Kotecha told the BBC a tenant could likely contest any attempt at eviction over social media clauses.
None would speak on the record, but executives from firms including Trafigura Group Pte and Mercuria Energy Group Ltd. said they also were searching for a chat platform to replace Yahoo in the event the old service were to disappear.It s a tall order.For starters, Yahoo Messenger is free and has been the chat tool of choice for nearly all those working in the sector for more than a decade.For a live blog of Yahoo s strategy announcement, click hereWhile there are no official market share figures, oil traders say Yahoo Messenger is by far the dominant platform and has been since the 2000s.It s great to hear positive feedback around Yahoo s legacy messenger product, Yahoo spokeswoman Ana Braskamp said in an e-mail in response to questions about the trading industry s reliance on Yahoo Messenger and concerns about its future.Bloomberg LP, the parent of Bloomberg News, includes an instant-messaging service in the Bloomberg Professional Service that competes with Yahoo Messenger.The things that Yahoo chat offers are so important to traders, said Craig Pirrong, a finance professor at the University of Houston.A senior executive at Gunvor Group Ltd., one of the world s largest independent oil traders, said the company isn t particularly worried about the potential demise of Yahoo Messenger.
Western Digital is planning to lay off 507 workers, according to paperwork submitted to California's department of employment.Under the US state's Worker Adjustment and Retraining Notification WARN system, employers must give a 60-day heads-up to affected staff plus state and local representatives prior to a plant closing or a mass layoff.In general, a company with a covered establishment that employs 75 employees or more is required to file a WARN notice if it lets go 50 or more employees during any 30 day period.In the latest WARN figures PDF published by the state of California, Western Digital Technology will make the following permanent layoffs in these offices:Irvine: 81Fremont: 105Santa Ana: 18San Jose: 303That s a total of 507 positions dotted around Silicon Valley and south Cali.WD filed its paperwork in mid-May, and staff are expected to leave by early July.We asked WD why the layoffs are taking place and will update this story when we find out.
Slack was inducted into ANA's B-to-B Hall of Fame by Linda McGovern, incoming BMA advisory board chair.Photo courtesy of the ANA.Gary Slack, founder and chief experience officer of B2B agency Slack & Co., was inducted last week into the Association of National Advertisers' inaugural Business-to-Business Hall of Fame during the ANA/BMA16: Masters of B2B Marketing Conference.It illustrates our strong belief in the power and importance of B2B marketing, and I can think of no other industry professional more deserving of this inaugural honor.Slack, who founded his Chicago-based B2B agency in 1988, also served from 2011 to 2015 as a BMA board member and VP of professional development, and from 2009 to 2015 as organizer of the association s annual global conference.During that time, he helped increase conference attendance from 125 to 1,000 attendees.
"Advertising agencies in the US have been systematically padding their profits by using non-transparent practices such as taking rebates from media companies and not disclosing them to clients, according to the Association of National Advertisers ANA, which released the highly-anticipated findings of an eight-month investigation into the sector on Tuesday.The ANA — which represents the biggest global brands including Procter & Gamble, L'Oréal, Coca-Cola, Toyota, and Apple — said in its report that "numerous non transparent business practices" were "pervasive" in the media ad-buying ecosystem.The 58-page report, which compiles the findings of investigations firm K2, does not name names, but it suggests non-transparent business practice is widespread in the US media buying industry.The findings will have huge implications on the advertising agency industry, which is dominated by six holding companies: WPP, Omnicom, Publicis Groupe, Interpublic Group, Dentsu Aegis, and Havas.Markups on media sold through principal transactions ranged from approximately 30 percent to 90 percent, and media buyers were sometimes pressured or incentivized by their agency holding companies to direct client spend to this media, regardless of whether such purchases were in the clients best interests.Dual rate cards in which agencies and holding companies negotiated separate rates with media suppliers when acting as principals and as agents.Non-transparent business practices in the U.S. market resulting from agencies holding equity stakes in media suppliers.The ANA said the study found non transparent practices were found to exist "across the spectrum of agency media entities" as well as across digital, print, out of home, and television media.The impactAs we detailed last month, at the very least, the report may lead to many marketers asking to renegotiate their contracts with their current agency.Some marketers may look to appoint auditing firms to assess whether their current agency is providing them value for money — potentially getting media money refunded if it was found not to be spent in their best interests.It could cause some marketers to want to switch agencies — or take their media-buying in-house.There's a slight possibility some brands could even sue their agencies if they are found to be in breach of contract.A survey it had commissioned the prior year, conducted by Forrester, revealed there was growing concern amongst marketers about whether they were receiving full transparency from their agencies about how their money was being spent.In October 2015, the ANA appointed two firms to investigate the issue.One of those firms was K2, an investigative consultancy staffed by former FBI agents and founded by "father-son detective duo" Jules and Jeremy Kroll.Jules Kroll founded the Kroll Inc. private security and intelligence empire.But in the near term, the ANA suggests marketers re-examine all their media agency contracts and "meticulously review" all the terms and conditions.The ANA also recommends marketers implement media management training across their businesses, and assess whether contract terms permit them to "follow the money" by having full accountability for every dollar they invest with a media agency — allowing their audit rights to cover not only the media agency, but the holding company, and ever affiliated ad company that touches their business.How the agency groups have reactedBusiness Insider has contacted all six major ad agency holding groups and we'll publish their responses once we hear back.Earlier this week, Publicis Groupe CEO Maurice Levy said ahead of the ANA report's publication that it was an "unfair and unwarranted attack on the entire industry," The Wall Street Journal reported, citing a letter he had written to the CEO of another media buying firm.Levy said the choice not to name names and make "broad, unsubstantiated and unverifiable assertions of unethical behavior" had the potential to cause "great financial and reputational damage.
Marketers are reacting to a long-awaited report published Tuesday that alleges US media agencies use non-transparent practices, such as taking secret rebates from media owners and not disclosing them to clients.The Association of National Advertisers ANA report suggests such non-transparent practices are "pervasive" in the media buying industry.So far, the reaction from agencies has been one of fury."Marketers, on the other hand, have, largely, welcomed the report."I'm sure media companies will ... sell out the media agency faster than you can say 'agency conscious uncoupling'"One US-based retail marketer, who asked not to be named, said what's "scary" about the report's findings is that there is big money at stake.He said: "If we estimate 5% of all ad revenue in the US is being kept by media agencies in what the ANA calls 'fees' and the total US ad spend estimate is $180 billion, we are now talking real money here of around $9 billion."I am sure media companies will take our money gladly and sell out the media agency faster than you can say 'agency conscious uncoupling'," he added.Agencies would probably argue that the very reason you want to use them is that they get better ad rates due to the volume of spend they are passing on to media companies so it's unlikely clients would get a good deal if they go direct."No way should we allow our agencies to buy in advance huge buys for the fall TV season," our source saidUnilever and P respondCPG giant Procter & Gamble — which owns brands including Pampers, Charman, and Ariel — is the company that spends the most money on advertising in the US — $4.6 billion in 2014, according to AdAge.A P spokesperson sent this statement:We appreciate the ANA s diligence to study media transparency practices, particularly as technology is bringing a significant transformation in the industry.We welcome the findings from the ANA and will continue to address the challenge globally, not least in emerging markets where transparency problems can be more acute.Advertisers should take the lead in addressing the challenge but WFA also believes in, and calls for, global cross-industry collaboration to find answers.
The study, which polled 237 B2B marketers in conjunction with research firm GfK in March, found that 39 percent of B2B marketers surveyed believe their roles are to ensure that the voice of the customer shapes the business strategy and to bring expert marketing competencies to the table.For example, just 42 percent said they even have a seat at the top management table, and only 37 percent said they enjoy strong endorsement from senior management.To make matters more challenging, 35 percent of respondents said senior leadership is still focused on the product and price and not on insights into the customer.To encourage leadership to view them as essential strategic partners, the ANA advised that B2B marketers combine strong leadership skills with deep marketing experience to clearly establish their companies competitive advantage, which will allow them to increase their influence and play key roles in driving sales, boosting brand awareness, and increasing customer loyalty.The organization also provided the following recommendations to help B2B marketers achieve their goals and overcome obstacles:Partner with sales to drive business growth.Prove ROI to ensure marketing is perceived as a competitive advantage.
From Marketing Land:Digital courting TV ad dollars: An epic timeline of how it s happenedJun 14, 2016 by Ginny MarvinHow Google, Facebook, Twitter paved the road for bringing more brand dollars online.Here s my exclusive look into SMX Advanced, only 1 week awayJun 14, 2016 by Chris ShermanSearch Engine Land s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 22–23.What Microsoft s acquisition of LinkedIn means for Bing and LinkedIn AdsJun 14, 2016 by Sahil JainContributor Sahil Jain offers his unique perspective on what the combination of Bing and LinkedIn could mean for companies, advertisers and the industry as a whole.Facebook is putting maps in ads and will measure store visitsJun 14, 2016 by Tim PetersonFacebook is adding maps to its local awareness ads and will start reporting estimates of how many store visits those ads drove.API limitations & fluctuations lead to the end of social insights tool ThinkUpJun 14, 2016 by Greg FinnThe changing permission & API tides have sunk ThinkUp, the social insights tool started by Anil Dash & Gina Trapani.Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:Online Marketing News From Around The Web:AnalyticsWhy You Should Be Measuring Brand Metrics, www.marketingprofs.comBlogs & Blogging21 Juicy Prompts that Inspire Fascinating Content, www.copyblogger.comGet Your First 1000 Readers: Here s Your Step by Step Plan, www.problogger.netBusiness IssuesBaidu slashes revenue forecast as government probes its medical advertising business, TechCrunchGoogle Fiber s next city could be Dallas, venturebeat.comJim Lanzone Named Chief Digital Officer for CBS Corp., variety.comLinkedIn Co-Founder Reid Hoffman Calls Microsoft Deal a Re-Founding Moment , www.wsj.comMicrosoft s acquisition of LinkedIn may just be the beginning of mega-acquisitions for Silicon Valley, qz.comContent Marketing3 Ways Content Can 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Employees LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy, www.komarketingassociates.comVideoAbout The AuthorAmy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land.
Rob Norman, the chief digital officer of the world's biggest media buying company, GroupM, has ripped into the recent Association of National Advertisers ANA report on media agencies rebates, saying it overlooked the fact that agencies make major investments in technology at their own risk.The long-anticipated ANA report, which last week published the results of an eight-month probe into the sector by investigations firm K2, alleged secret rebates and other non-transparent business practices are "pervasive" in the agency sector.GroupM already issued a statement on the day of the report's publication saying it does not take rebates in the US or accept service fees from vendors that are not disclosed to clients.The statement also suggested that the report and the "objectivity of its authors and advisors needs to be examined carefully".On Tuesday, Norman, who is also GroupM's North America chairman, wrote a lengthier response to the ANA report on his LinkedIn page which has also been published on GroupM's website and with a selection of trade publications .In it, he notes there is no "positive reference" in the ANA report about the investments media agencies and their parent companies have made in "technology, data, and human expertise" to help clients tackle the complexity of the US media market.Norman writes:The report acknowledges the pricing pressures imposed on agencies by clients and their procurement offices.However, it omits acknowledgement that in spite of such pressure media services companies play an important role in supporting clients through a time of technology enabled radical change in consumer behavior and media consumption.He goes on to list the number of technology investments GroupM parent company WPP has made since its acquisition of 24/7 Real Media in 2007."The ANA report seems to suggest that there is something wrong with agencies being rewarded for these investments and acceptance of risk," Norman adds.At some point in the coming days, the ANA is set to publish a set of guidelines, compiled by media auditing company Ebiquity's Firm Decisions, which will outline the steps marketers need to take to ensure the relationship with their agency is one of transparency and trust.Norman ends his blog post by saying he hopes the guidelines take a balanced view of the issues within the client/agency relationship:Of course they should encourage vigilance; of course they should encourage clients to be satisfied that these business models are delivering value.What they should ensure is that the guidelines do not have the effect of reducing investment in fit for market technology and ultimately disadvantaging advertisers in the name of transparencyAt last week's WPP annual general meeting, the company's chief executive Sir Martin Sorrell suggested the ANA's report was "in no way independent" and that the trade body's language to promote the report was deliberately "emotional and intemperate."NOW WATCH: Bumble founder: Here's what's seriously wrong with the growing trend in Silicon Valley called 'brogramming'Loading video...
From Marketing Land:Tracking platform Impact Radius buys anti-ad fraud service ForensiqJun 14, 2016 by Barry LevineAcquisition creates what the newly combined company says is the first such service with a built-in, major anti-fraud capability.Here s my exclusive look into SMX Advanced, only 1 week awayJun 14, 2016 by Chris ShermanSearch Engine Land s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 22–23.For first time, Urban Airship and Sprint use mobile wallet passes as sweepstakes entriesJun 14, 2016 by Barry LevineThe updatable pass stores the entries, as well as links, text and imagery, and becomes an ongoing mobile channel unless deleted.API limitations & fluctuations lead to the end of social insights tool ThinkUpJun 14, 2016 by Greg FinnThe changing permission & API tides have sunk ThinkUp, the social insights tool started by Anil Dash & Gina Trapani.Apple Maps becomes a platform with new extensions for third-party appsJun 13, 2016 by Greg SterlingThe move parallels Apple s decision to open up Siri and Messages to developers.From Around The Web:Google Fiber s next city could be Dallas, venturebeat.comJim Lanzone Named Chief Digital Officer for CBS Corp., variety.comHere are the most well-designed apps of 2016, according to Apple, techcrunch.comHow often your website needs a security audit & what you need to check, econsultancy.comHow to Speed Up WordPress: A Comprehensive Guide for 2016, www.wpexplorer.comIt s vital that web design takes human psychology into account – not just the latest technology, www.econsultancy.comTo Solve Major UX Problems, Try A Swarm Session, www.fastcodesign.comWhy a Website Redesign Doesn t Always Work, vwo.comAlgorithmic Pricing Is Creating An Arms Race On Amazon s Marketplace, www.fastcoexist.comBriteVerify Announces Platform Integration with SendGrid, www.prweb.comWistia Announces Vulcan, New Video Player Provides Enhanced Capabilities to Businesses and an Improved Viewer Experience, www.businesswire.comAdTech Merger Intensifies Fight On Ad Fraud, www.cmswire.comHow The ANA Rebate Controversy Could Impact Ad Tech, adexchanger.comThe Most Important Metric is Trust: How Machine Learning and Artificial Intelligence Can Help Pave the Way to Publisher Success, www.martechadvisor.comWhat 300 million users taught Kik about chatbots, venturebeat.comWhat Apple s differential privacy means for your data and the future of machine learning, techcrunch.com
And while many were quick to label the concept as — quite frankly — idiotic, the brand s announcement was, in fact, an early harbinger of an industry-wide reckoning looming on the horizon.As Susan MacDermid, founder and CEO of Ascendant Network, stated onstage at Digital Ascendant s NYC Gathering in April, All businesses will soon be technology businesses, and all marketing leaders must deeply understand technology.Although Domino s emoji pizza tweet and text ordering may have been ridiculed initially, no one was laughing when the brand released its 2015 results.Domino s stated that its emphasis on technology translated into its digital channels generating over 50 percent of US sales and nearly 45 percent of sales internationally; they also helped the brand reach an estimated $4.7 billion in annual global digital sales.DataXu released data in April s ANA Magazine demonstrating that consumers in the market for a new automobile required an average of 20 digital touches across three to four devices before converting.And if you need some food for thought while you consider shifting trends, well… order a pizza.