When you write something original on your blog it's only a" Guest post", but when you write a guest post on somebody else's site the writer is essentially a contractor.
Guest posts are valuable marketing tools for many reasons such as gaining your brand name recognised, gaining search engine positioning, or filling up branded search query results.
Some guest posts can also help the other author with feedback, ideas or problems in their business.Guest posts tend to be preferred over regular follow hyperlinks for two reasons.
Firstly, its much easier to get a backlink from a partner site than from a completely unrelated blog and secondly the search engines look at the links in the context of the whole article and give more credence to well placed links.
So although guest posts may not always perform as well as follow hyperlinks, they can sometimes have a better effect.Although some authors may be wary about guest posts, they are often a great way to introduce new material, or provide a link to a partner site that would not normally have been advertised otherwise.
One major disadvantage is that Google and other search engines will generally not allow you to have more than one guest post per blog post.So how do you publish an advertorial?
