Here s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.Make room for Google Home, Amazon Echo/AlexaMay 18, 2016 by Barry LevineThe tech giant announces its new front end for everything you do in your home.Google announces Firebase Analytics & Universal App Campaigns updates for app developersMay 18, 2016 by Ginny MarvinThe company says it has driven more than 2 billion app installs from ads, putting it on par with Facebook.Google I/O Live Blog: Home voice-activated assistant, Allo messaging app announcedMay 18, 2016 by Danny SullivanGoogle announces its rival to the Amazon Echo, unveils yet another messaging app.Startup Grey Jean launches AI-powered personalization platformMay 17, 2016 by Barry LevineNew York City-based firm says it can achieve up to 72 percent accuracy in predicting a customer s next likely purchase.From Around The Web:6 Free CRO Tools Worth Considering, www.lunametrics.comHow 8 Different A/B Testing Tools Affect Site Speed, conversionxl.comEBay eyes huge opportunities to personalize shopping through artificial intelligence, www.retaildive.comAberdeen Group Partners With Bombora to Offer B2B Intent Data, www.marketwired.comOpenprise Announces Free Diagnostic Tool to Assess the Readiness of Companies Lead & Contact Data for Marketing Automation, Account Based Marketing, & Predictive Analytics, openprisetech.comYuMe Doubles Up on Protection for Advertisers and Brands with Native SDK-Driven Brand Safety and Integral Ad Science s Bid Expert, www.yume.comMarketers Struggle to Balance Marketing Technology Tools and Talent, www.emarketer.comMarTech Advisor Investscape Q1 2016 – Analyzing the $2240.51 Million Martech Investments that Kicked Off the Year, www.martechadvisor.comWhy chief digital officers are all the rage, www.internetretailer.comBig Updates for Yahoo Mail Apps, yahoomail.tumblr.comPeople Prefer Silent, End-Roll, Non-Auto-Play Video Ads Report , www.adweek.com
Adobe takes the first steps to bring its Marketing Cloud into virtual realityMay 23, 2016 by Barry LevineThe company adds support for analytics, several VR formats and various ad types.Rates go up this Saturday!4 effective local positioning strategies you re overlookingMay 23, 2016 by Lydia JordenLocal search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO success.ROI beyond likes and shares: 5 ways calls validate social ad spendingMay 23, 2016 by Andrew OsmakHow do you accurately determine your social ad spend ROI?Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:Online Marketing News From Around The Web:Affiliate MarketingA Marriage in Marketing: Content and Affiliate, blog.cj.comWhen Affiliate Marketing Goes Bad, 3qdigital.comBusiness IssuesWhy Google beat Yahoo in the war for the Internet, techcrunch.comContent Marketing3 Strategies to Get a Reaction From Your Audience, contentmarketinginstitute.comDoes Censorship Kill the Appeal of User-Generated Content?, contently.comHow to Write Engaging Content About Boring Subject Matter, www.problogger.netPoor Content Marketing Turns Nonprofit Donors Off, www.emarketer.comThe Secret to Doing Real-Time Content Marketing Well: Catch Opportunity When it Falls in Your Lap, mackcollier.comWebinars and Videos: Overlooked Tools that Can Actually Bolster Content Marketing Effort, www.martechadvisor.comWhy consumer generated content could be a boon for brands, www.retaildive.comConversion OptimizationHow Much of a Role Does Trust Play on Conversion Rates?, blog.kissmetrics.comHow to Overcome the Challenge of Analyzing A/B Test Results, www.martechadvisor.comCopywriting, Design & Usability3 reasons why you should continuously conduct user research, www.usertesting.comDX Leaders: Bring Human Emotion to Customer Experience Design , www.cmswire.comHow Are Marketers Benefiting from Improved Customer Experiences?, www.emarketer.comImprove Your Designs With The Principles Of Continuation And Common Fate, www.smashingmagazine.comMarketers 10 Most Common Copyright Questions… Answered!, www.marketingprofs.comStop overthinking UX and try the coffee shop test, venturebeat.comE-Commerce5 Ways to Draw Shoppers In, and Keep Them, www.practicalecommerce.comAmazon stopped giving refunds when an item s price drops after you purchase it, www.recode.netBots: marketing opportunity or RetailFail?, www.internetretailer.comHow online marketplaces have become the shopping mall of the future, www.internetretailer.comHow to compete with Amazon in price and still make a profit, www.internetretailer.comMy Favorite CRO Hacks for Ecommerce Sites, blog.crazyegg.comNow you can build your own Amazon Echo or Google Home – and the companies couldn t be happier, qz.comSmart Mobile Shopping Starts With User Experience, multichannelmerchant.comEmail Marketing3 Simple Ways to Grow Your Email List Online, blogs.constantcontact.com7 essential tips & tricks for winning the inbox, myemma.comGeneral Internet MarketingMarTech5 Marketing Technology Trends on the Horizon, www.martechadvisor.comMobile/Local Marketing3 mobile marketing takeaways from Google I/O, blog.operamediaworks.com5 Dos and Don ts of Mobile Marketing Automation, www.martechadvisor.comDo not get stuck in mobile limbo, www.mobilecommercedaily.comGoogle plans to bring password-free logins to Android apps by year-end, techcrunch.comIf you re treating mobile as a channel, you re getting it all wrong, venturebeat.comThis is the start of the post-app era, venturebeat.comWhat Quartz s App Says About The Future Of Mobile Publishing, adexchanger.comWhy Location Was a Dominant Theme at This Year s Google I/O, streetfightmag.comReputation ManagementConsumers Think Local Businesses Need Better Online Presence, smallbiztrends.comWhen to trademark your tech name, venturebeat.comSocial Media10 Tips and Strategies for a Better Facebook Marketing Campaign, www.problogger.net12 Ways Facebook Can Utilize Emotional Data From Reactions, www.searchenginejournal.com25 Ways to Blow Up Your Pinterest And One Big Mistake , ignitevisibility.com7 Awesome Facebook Ad Examples, www.wordstream.comHow Brands Can Benefit in the Snapchat Scene, contentmarketinginstitute.comHow Brands Can Build a Passionate Facebook Community, www.newswhip.comHow to Improve Your Facebook Ad Performance, www.socialmediaexaminer.comInstagram s code hints at option to pay to boost posts, techcrunch.comSnapchat Daily Video Views Have Skyrocketed, smallbiztrends.comSnapchat plans Discover page redesign for early June, venturebeat.comSocial Media Network Timelines: Why Do Social Networks Keep Monkeying With Them?, www.stonetemple.comSome Snapchat users aren t happy about X-Men s lenses takeover, digiday.comThese 5 Startups Used Snapchat To Boost Their Brand And So Can You , www.fastcompany.comTV Budgets Shifting to Social?Yes, It s Time to Worry, adage.comWith Twitter s NFL deal, social networks can take on traditional broadcasters at last, techcrunch.comVideo29 Big Video Marketing Statistics for Media Brands, www.reelseo.comFacebook buys VR audio company Two Big Ears, debuts Facebook 360 Spatial Workstation , VentureBeatFacebook Live lets you skip to the good part, techcrunch.comFacebook Video and Facebook Live: The Future for Marketers, www.adweek.comHow Google s Daydream mobile VR system will work, venturebeat.comVideo Ad Spending on Social Platforms Is Rising Fast, www.emarketer.comVirtual reality: Three more brands dipping their toes in, econsultancy.comWhy the Virtual-Reality Hype is About to Come Crashing Down, www.wsj.com Some images used under license from Shutterstock.com.
Conversion rate optimization isn t just meant for websites with millions of visitors a month.In fact, one of the biggest myths in CRO is that you can apply methods from any amazing case study to your site, and you ll get amazing results.But the reality is that there are often case studies that prove the exact opposite.That s why we test everything.Nothing on a website should come from guesswork or because, hey… looks cool.If you don t have anything that helps you track your visitors, you should begin with adding Google Analytics.
You can slice and dice the terabytes of data you gather seven ways til Sunday — but what do you actually know?In fact, he s seen data teams brought in to simply find the data needed to support a move that had already been taken.Instead, he asserts, The only eventual value of data is when it s used to make better decisions.Data is now the answer seemingly to everything — but marketers so often forget to ask the question.Time can be wasted looking at data, producing tons of useless, overburdened dashboards that don t actually change the decisions that anyone is making, Olson argues.They re still doing the same things anyway.They have to be able to answer the question, If I m not here, would the company be making the same choices and the same decisions?
This post is about the importance of Qualitative Conversion Research in the CRO process, learnt the hard way through years of trial and error.It's a step by step guide on how to get started with Qualitative Research, with examples to follow & tools to use.First time posting on Medium and on GrowthHackers : Excited to know your comments and thoughts!Posting from Singapore - South East Asia, where I help early stage startups with their growth marketing efforts.Thanks!Matteo
Last month, Ed sent his 100,000th outreach email.I don t know who it was sent to.All I know is it was someone who was interested in CRO, in the Asia-Pacific region, who hadn t been sent something similar in the past 10 days.It was asking them to join in our Landing Pages clinic, which I had assumed they could help with.
From Marketing Land:Broad match: What is it good for?Jun 10, 2016 by Patrick StoxColumnist Patrick Stox takes a comprehensive look at what Google might consider to be quality content and adds his own thoughts and tips based on his experience in the SEO industry.Jun 10, 2016 by Andrew ShotlandPlanning and executing a local search campaign requires a lot of data and insight, making a good local SEO tool stack invaluable.Attribution, one step at a timeJun 10, 2016 by James CollinsAttribution can feel like a daunting task, but columnist James Collins breaks down his strategy for delivering a winning attribution model.Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:Online Marketing News From Around The Web:AnalyticsDon t Let Quality Metrics Turn Into Snake Oil, adexchanger.comBlogs & BloggingMedium Is Becoming a Major Platform, for Better or Worse, contently.comBusiness IssuesQ2 2016 Progress Report On Our Product Prioritization, yahoo.tumblr.comContent MarketingHow to Prove Your Content Is Driving Revenue, contentmarketinginstitute.comThis Month in Data Science: How Is Content Changing Over Time?, contently.comWhy consumer-generated content is key for today s retailers, www.internetretailer.comConversion Optimization3 Major CRO Challenges & How to Overcome Them, unbounce.com7 Strategies for High-Converting Landing Pages, www.wordstream.comCopywriting, Design & UsabilityDomainingMy successful domain option deal and things to consider, domainnamewire.comE-CommerceEmail MarketingThe case for GIFs in email, myemma.comWhen Should You Use Employee Email Signatures as a Marketing Channel?, www.convinceandconvert.comGeneral Internet MarketingBefore You Go All In with Account-Based Marketing, blog.netline.comCross-Channel Consistency: The Key to Efficient Personalization and User Engagement, blog.kissmetrics.comHelp Wanted in the C-Suite: Chief Media Officer, adage.comInfluencer Marketing: What You Need to Know to Get Started : Social Media Examiner, www.socialmediaexaminer.comIs the excitement around digital marketing opportunities distracting from the product?, www.mobilecommercedaily.comLet Go Of Your Viral Marketing Dreams, www.cmswire.comThe Ultimate Emoji Guide for Marketers, www.searchenginejournal.comInternet Marketing Industry4C University Helps Marketers Master Planning, Buying and Measurement Techniques Across TV and Social Media, www.marketwired.comExperian Marketing Services Steve Wagner appointed to DMA Board of Directors, www.prnewswire.comMarTechHow utilized is marketing automation today?An expert weighs in, chiefmartec.comMarTech s Buzzing Billions – Buys, Bots and Business as Usual say Insiders – All for a Great CX!, www.martechadvisor.comThe ultimate bot guide for marketers: 11 strategies for success, venturebeat.comMobile/Local Marketing4 ways retailers can use mobile phones to personalize the shopping experience, www.internetretailer.com6 practical applications of mobile moments for CPG marketers, www.mobilecommercedaily.comApp Store subscriptions don t solve problems for most developers, www.macworld.comFacebook forces its photo-sharing app Moments to the top of the App Store, techcrunch.comShould apps convert to subscription model as Apple, Google rethink revenue sharing?, www.mobilecommercedaily.comSocial MediaKeeping your account safe, Twitter Blog2 billion monthly idea searches and counting, blog.pinterest.comFacebook to retailers: Every company needs to invest heavily in mobile , www.retaildive.comHow Twitter s Big Shift Affects Marketers, www.socialbakers.comMobile and video are key to reaching shoppers on Facebook, www.internetretailer.comQuickly Boosting Twitter Engagement 2-4x Using GIF Files from Videos, www.buzzmaven.comSocial Media and the Presidential Primaries: The Lessons of 2016, www.martechadvisor.comThe Latest Ad Specifications for Social Networks, www.adweek.comTwitter: Passwords Leaked for Millions of Accounts, www.wsj.comWhat Is Facebook Ad Targeting & How To Use It, www.searchenginepeople.comVideoChewbacca Mom Is Just the Beginning, contently.comFacebook now lets users comment with a video, techcrunch.comMusic Industry Wants More Money From YouTube, www.adweek.comThe Most Popular Types of SMB Marketing Videos, www.marketingprofs.comTV Sized Football Audiences on YouTube for UEFA Euro 2016, www.reelseo.comAbout The AuthorAmy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land.
Microsoft s LinkedIn acquisition represents huge opportunity for Bing AdsJun 13, 2016 by Janet Driscoll MillerContributor Janet Driscoll Miller has been spending on LinkedIn on behalf of her agency s clients for the last four years.How to prepare for AdWords expanded text ads and device-based biddingJun 13, 2016 by Matt UmbroColumnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google s recently announced AdWords changes go live.Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:Online Marketing News From Around The Web:AnalyticsPredictive Analytics for B2B Sales and Marketing has Certainly Crossed the Chasm, www.martechadvisor.comBlogs & BloggingBusiness IssuesContent MarketingHow to Elicit and Use Employee Stories in Your Content Marketing, www.marketingprofs.comSkyscraper Content the Right Way: How to Truly Help Your Readers, contentmarketinginstitute.comConversion Optimization10 Statistics Traps in A/B Testing: The Ultimate Guide for Optimizers, conversionxl.comWhy You Can t Out-CRO Bad Traffic, blog.crazyegg.comCopywriting, Design & UsabilityDomaining.store Suffix Provides Retailers an Opportunity to Rebrand, multichannelmerchant.comDesired Domain Name Taken?Here s What To Do Next, www.blogherald.comE-Commerce5 Content Marketing Ideas for July 2016, www.practicalecommerce.com9 experts on the state of buy online, pick up in-store , www.retaildive.comAre Loyalty Programs Worth it for E-Commerce Websites?, blog.kissmetrics.comCould New EU Geoblocking Rule be Good News for Small eCommerce?, smallbiztrends.comExclusive: Amazon is preparing to launch streaming music service – sources, www.reuters.comHow to Deliver Experiences First and Transactions Second, multichannelmerchant.comIs Your Online Business Ready for a Subscription Model?, multichannelmerchant.comPrevent Out of Stock : How to Create a Merchandise Plan That Rocks, company-enterprise.myshopify.comStudies challenge e-commerce s unstoppable trajectory, www.retaildive.comTaking the Unexpected Out of Cart Abandonment, www.practicalecommerce.comEmail Marketing10 Skills An Email Marketing Manager Needs To Succeed, www.jeffbullas.comGeneral Internet Marketing3 Mistakes That Kill Any Data-Driven Marketing Strategy, www.martechadvisor.comDo You Need an Agency That Follows Agile Marketing?, www.toprankblog.comThe Major Marketing Issue of the 21st Century, adage.comInternet Marketing IndustryCheck It Out: Moz Content s Q2 Feature Updates Tons of New Stuff!, moz.comSizmek Expands its Latin American Presence With Executive Hire in Mexico, www.nasdaq.comMarTechThe Upside of Darwinian MarTech Soup, www.cmswire.comMobile/Local Marketing4 steps to maximize app marketing, www.mobilecommercedaily.comLooking to get app installs?Think again., venturebeat.comWhat Pinterest learned in two years working on its search engine, techcrunch.comWhy all the excitement surrounding Facebook s Dynamic Ads?, econsultancy.comVideoAutoplay is everywhere, but not all advertisers are buying, digiday.comDigital Video Can t Thrive Until We Resolve Its Data Challenges, adexchanger.comGE gets aboard the Facebook Live bandwagon, digiday.comHow Insider is selling its newfound Facebook video expertise to brands, digiday.comIHOP Livestreamed Some Pancakes on a Beach and It s the Brand s Top Social Video Ever, www.adweek.comMastering Digital Video Production Requires a Paradigm Shift, adage.comWhy VR is the next big thing for brands, techcrunch.com
Rand Fishkin's presentation from Searchlove & CTAConf on the missing metric marketers need -- the measure of work inputs that affect their goals.Also includes 7 tactics to potentially add to your work items in SEO, social, and CRO.
The conversion rate optimization CRO crowd is adept at tapping into these to drive the actions of their audiences.Short of a screaming headline not allowed , all we have is a limited set of characters.What causes us to choose X instead of Y?Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.Staff authors are listed here.About The AuthorPurna Virji is Senior Bing Ads Client Dev.
However, if you consider your company s current data-collection efforts, then you might conclude that you re mis-handling your data and unnecessarily isolating departments from each other at a time when they need to be able to collaborate on analytics without wasting time.A big problem for Robert Olson, Director of Data and Analytics at cloud-infrastructure provider DigitalOcean, was that his company had been set up so each department — platform, network, datacenter, supply chain, and others — was analyzing its specific data independently.We ran into this distributed analysis challenge, Olson says, where each group was using its particular data and building a different, sort of siloed context of the business.Then we d come together and have a challenge trying to incorporate all of that data into what the bigger story was and how we can make bigger changes to the entire operation rather than minor, granular changes within a certain function.When you succeed at centralizing and connecting that data, and getting people a broader overview of the data that impacts the broad, overarching goal for the business, Olson says, it makes it a lot easier to test hypotheses that span business groups, such as If we acquire more customers in this country, how is that going to affect the lead time for our supply chain out of this distributor?They start learning about how the data they re generating, the data they re looking at, connects to different parts of the business, and that just builds this rich context and makes our discussions and planning a lot more rich.Olsen was joined by Ross Bixler, Director of Business Operations for financial-services company Underground Elephant , Andrew Searson Director of Analytics at business-intelligence firm Looker Data Sciences , Jon Cifuentes Analyst at VentureBeat .
Imagine how much live video will be shared when every mobile phone is streaming 10Gbits/sec.Facebook Live also announced that it will now allow you to have multiple hosts from two locations streaming simultaneously.After the news, we get to finally talk with Talia Wolf.They whoever they is say the third time is a charm, and they are right.Nobody likes pointing fingers, but on our first attempt, Travis totally forgot to hit the record button, and the second time, poor internet connections caused us woes that nobody should have to deal with in 2016.Thankfully, on the third interview, we nail it.You can see Talia s passion shine when she starts off talking about her skydiving escapades.Of course, we re not here to just talk about adventures at 15,000 feet — we want to know why there aren t more companies using conversion optimization CRO , especially as we move to an ever-mobile internet.You ll learn a lot and not just how to jump out of planes.And don t forget to tune in next week, when we interview Andrew Grill, the former CEO of social influence analytics tool Kred, and now global managing partner of social consulting at IBM.And if you missed last week s episode, check it out now.We interviewed Bryan Kramer about staying human and the rise of the chatbots.Thanks to our launch sponsor Braintree for helping to make VB Engage possible.
It brings traffic, but if your things are not in place, your sales and leads are not going to see a rise.Conversion rate optimization is a science, but I've heard several digital marketers say CRO is all about having a good looking design.Conversion Rate Optimization is complicated, and it includes a mixture of design, copy, website's trust and a lot of other factors that most marketers overlook.I know, we are all anxious to implement changes that show good results quickly, but they might not continue to do so forever.Customer data platform QuBit also found that slow loading websites cost retailers £1.73bn in lost sales each year.Every second count and if you can not maximize your chances of retaining the traffic, your earning commissions are not going to increase.
Google Analytics GA is an indispensable tool for gathering data that will help you maximize your conversions.GA offers excellent reports that provide an overview of key metrics for a particular period.If you want to avoid the hassle of creating your own reports from scratch and instead leverage the work of some other great minds, you can head over to the Solutions Gallery and download any number of templates that might suit your purposes.You can import it directly into one of your existing GA properties.If you re not running an e-commerce site, feel free to swap out the revenue metrics for goal-oriented conversion metrics.With a name like Content Efficiency Analysis Report, it sounds like something produced by a government bureaucracy that s designed to put you to sleep.
Today s savvy marketers have moved beyond just collecting website analytics, and are instead focusing on how to inspire customers to take action based on their digital marketing.No matter what your role is within your marketing department, it is important to understand the key Conversion Rate Optimization tactics to improve your ROI and to grow your business.If fact, only 22% of companies are satisfied with their conversion rates according to Econsultancy.Improving your conversion rate is a never ending battle that requires testing and optimization.Unbounce recently released a Chrome extension that calls out marketing speak that make landing pages less persuasive.The tool can provide insight to if your content is too difficult to understand for your target audience.
Join us for a free, live webinar and learn how to drive revenue with content marketing.However, despite implementing different optimization strategies, many entrepreneurs still struggle to achieve the optimum results.The most common misinterpretation about conversion rate optimization is that you have to drive every lead to your landing page, and then offer visitors something intriguing that encourages them to opt-in.Rather shockingly, many marketers focus on optimizing call to action buttons, changing the layouts and modifying title tags without paying close attention to the user s persona.At this point, there is a high probability that you may discover new customer segments that you have never thought of before.The minimum time you should run your split test is one month.
Your store needs to be designed with your customers in mind.While boosting your traffic can generate more sales, it s just as important to focus on turning your current traffic into paying customers.At every step of your customers purchasing journeys, there are new opportunities for you to make their paths shorter, easier, and more enjoyable.Through rigorous experimentation and analysis, you can fine-tune your website to push people closer to making a purchase.This process is called Conversion Rate Optimization or CRO.Conversion Rate Optimization is a technique for increasing the percentage of your website traffic that makes a purchase, also known as a conversion.
Every digital business wants to build a brand that attracts more customers, converts them, and turns people into brand advocates.Unfortunately, not all websites and apps persuade people to become customers, let alone brand advocates.That's where the hot trends Conversion Rate Optimization CRO and User Experience UX Optimization come...
The following is an interview with Michal Parizek, Senior eCommerce & Optimization Specialist at Avast a leading antivirus software company .Michal is a Conversion Rate Optimization CRO expert, having over seven years of experience across multiple industries.Michal has created the popular Conversion Rate Optimization Maturity Model, where he illustrates the core assets of a successful CRO program for organizations operating at different scales.…
As a digital analyst or marketer, you know the importance of analytical decision making.Go to any industry conference, blog, meet up, or even just read the popular press, and you will hear and see topics like machine learning, artificial intelligence, and predictive analytics everywhere.Because many of us don t come from a technical/statistical background, this can be both a little confusing and intimidating...But don t sweat it...in this post, Matt Gershoff, CEO of Conductrics, clears up some of this confusion by introducing a simple, yet powerful framework – the intelligent agent – which will help link these new ideas with familiar tools and concepts like A/B Testing and Optimization.