A mobile app becomes one of the ultimate platforms for offering your customers these rewards and being able to incentivise your customers with points/discounts at there fingertips will inspire them to come back time and time again.The most effective rewards programs revolve around you knowing your customers behaviour and offering them points or discounts for things they already buy or offers for first time buyers.Offer in App Exclusives.You’re In app exclusives offers will be key for ensuring participation in the app.

So, its important to be able to offer people exclusive discounts or loyalty programs that provide them with perks for being an app user or signing up for any loyalty programs.Categories for Customer Loyalty Programs.When launching your in-app loyalty program a key question to ask is how you will reward your customers.

Typically, rewards will fall into one of the categories below, and it is a good idea to stick with one of them and focus on implementing it well.Points Program.

These are typically the most common loyalty programs due to their ease of setup.Tiered Program: In a nutshell a Tier rewards program is essentially based on levels of loyalty, such programs offer different rewards depending on the tier.

To get to the next tier, a customer would have to pass a milestone.

Milestones might be something like spending a certain amount in a month to making a certain number of lifetime purchases.Paid or VIP program.

Globally the healthcare & beauty industry is worth close to 4.5 trillion worldwide, and with this technological age we all live in, and powerful platforms like mobile apps are only set to increase the growth.A mobile app for your salon is surefire way to increase bookings and boost business, with a great increase in overall ROI.

It’s not just a way to connect to more customers, but get them actively engaging with your salon, putting you far ahead of your competitors.Having worked with and built apps for many salons, we wanted to share below some of the favorite features that salon owners are utilizing to maximize their business.

Appointment BookingSimple, but maybe one of the most utilized features for most salons is the booking feature, allowing your users to easily open your app and simple book in an appointment makes doing business a breeze.

In App Offers and Loyalty ProgramsAny loyalty program can be extremely effective, especially in terms of monetizing current business.

Being able to treat your customers with better offers and discounts as a reward for their business will not only increase repeat dealings but also word of mouth.Some additional aspects of this feature are:Digital punch cardsScratch and win style programsQR code scanIn app points system, for discounts and offers3.

Photo Gallery of Services and WorkMaking use of a photo gallery is the best way to showcase your services, and provide social proof to your customers.

Many of the answers lie in what commonly causes apps to fail and reflecting on the mistakes that many people make when bringing their apps to market.

While Mobile app competition is high, it is no different to any other aspect of business or marketing, and failure is not just a matter of being lost in the noise.

Failure to Solve a Problem To ensure your mobile app is your most powerful business tool, its important to reflect on how it will help you and your customers.

If your sole purpose and aim when creating your mobile app is to make more money, you have already made your first mistake.

You may decide to incorporate online ordering in your mobile app, allowing the customer to order prior to showing up allowing them to pick up their orders ready-made to go.

These are just 2 of the many problems you may aim to solve, the point is your aim should be to make like easier for you and your customer through your mobile app ensuring it is an asset for you both.

Globally the revenue in mobile app development has doubled in the last five years, so it is only natural that this growth environment attracts a broad array of people looking to develop apps for businesses and consumers.Hiring talented app developers is one of the most significant challenges tech start-ups are dealing with.

In addition, software developer positions are evermore so harder to fill.Coming down to:Quality app developers Cost Company’s a lot of money.With a large number of candidates, it’s hard to determine who has the right skill.Many low-grade mobile app companies can afford resources to offer ongoing support.In this guide, we will show you how to avoid falling into an app built with a poor-quality development company to save your business a lot of time, money, and heartache.Do Not Go for the cheapest.Standard practice in business is to set a budget and stick to it, especially if you’re a small business .

But a mobile app is not always a cheap endeavor.

What looked reasonable and optimistic at first can come back to bite you severely down the track and cost you even more money.Time and time again, we are contacted by people that have gone for a cheap app.

“A lot of the time overseas builds” only to find their app riddled with bugs and faults.Even worse, many people that contact our team for help have used low-end app developers that cannot get the apps approved by IOS and android, leaving the app owners with nowhere to publish their apps.It’s not to say that you should be spending a fortune to create your app.

You need to be able to communicate efficiently and effectively with the developers when there is a concern or issue that needs to be addressed; the last thing you want is not to reply for days.Knowing there is a good company culture is also essential when investing money into your business app.

Mobile apps have quickly become one of, if not the most effective and powerful marketing tool used by businesses to expand there reach and engagement with customers.

But making sure your app is a success is a process, and there is a lot of competition.At Calibre Digital we have created hundreds of apps for our clients, and have many businesses use them to great success, below we share some basic, and effective ways to boost your mobile apps conversions.Shorten the Signup ProcessWhen a customer engages with your app, it can be a good source of data collection to have a sign up form.

If you do choose to implement this process, keep in mind one of the most irritating things for a customer is fulling in lengthy sign up forms, so best practice is to keep them short and sweet.Another strategy is to allow the customer access to the app without and initial sign up, allowing them to gradually build up the engagement.

Then through different stages of engagement throughout the app you can introduce a sign up or information capture form instead of hitting them straight upfront with it.

This can be effective as it allows your clients to get personable with the app beforehand.Avoid Overly Intrusive AddsMost of us have had the experience of browsing a website or using an app, only seconds later to be bombarded with constant and irrelevant adds.

This is a major cause for app users to get frustrated and leave the app altogether, so it is good practice to avoid intrusive and irrelevant adds.These kinds of ads target the wrong audience.

The Popularity and utility of E-commerce is not a new story, the area has seen rapidly expanding and consistent growth over the last decade.

The COVID-19 Situation however has incredibly accelerated growth.

Online revenue as of April 2020 was up by nearly 70%, Australia post recorded and estimated 2.4 billion dollar e-commerce boost in the peak of COVID 19, and experts are predicting that we will see a permanent shift in the continuation of this trend in a post COVID world.

A business that is willing to courageously invest time and money in pivoting their businesses towards the behavioral changes of their customers, will dominate their industries and emerge as the market leaders in a post-pandemic world.

Online demand has particularly increased a few major categories such as: Online entertainment Food ordering via mobile apps and websites Personal care and cosmetics Sports and outdoors equipment  Electronics/ IT compliances.

Convenience beats price as the #1 reason for online shopping The risk of a pandemic blowback leads to continued social distancing: Online Competition has intensified An increase in logistics and distribution capacities Many of the older generation have now discovered and adopted online behaviours.

Most businesses find that they need something extra to nudge potential in the buying direction.

Facebook Offers provides a powerful and dynamic tool to lure consumers to your business.

So, here are some tips on how to use Facebook ads to increase sales.The Benefits of Facebook OffersAlthough you can list coupon codes on regular Facebook ads or posts, Facebook Offers allows you to present a cleaner more efficient look and set conditions without cluttering your ad space.For example, you may want to provide discounts, free classes, or free consultations for a limited period of time.

With Facebook Offers, you can set expiration dates.

Also, you can generate a specific number of codes that allow users to claim your offer.Additionally, you can determine whether users have the ability to share the offer with friends expanding word of mouth and whether the offer can be redeemed online or in-store.

Facebook ads for limited time offers imbue a sense of urgency in your customers, and they also give you the control of presenting these offers only at times convenient for you.Considerations For Creating Facebook OffersOne of your most important considerations is the offer’s time frame.

From mobile and internet payment systems to automatic customer response systems, technology is shifting how customers receive information and interact with businesses, along with creating new expectations of the level of service delivered from the business they deal with.

Mobile apps have gained enormous attention over the last few years and for good reason, they are allowing business owners both large and small to drastically step up their customer service efforts and receive and deliver information faster and more conveniently than ever before.

Below we have listed for you 4 ways in which mobile apps will change they way you serve customers forever: Stronger Engagement with Customers Recent stats show 90% of mobile usage time is spent on apps and we are seeing a shift in that a large majority of customers are preferring to use mobile apps in order to get answers to some questions related to a product or service.

The app allows direct contact to you via features like live chat, contact forms, 1 touch call right to your businesses number and so forth allowing your customers to reach you with ultimate ease this ability to engage with your company through an app it leads to a significant increase in repeat business.

Additional features like fan walls and the ability to share to social media through your app allows for a great flow of feedback from your customers leading to more problems solved and deeper and meaningful relationships with them.

Encouraging customers to interact and engage with your company via mobile apps can free up you and your staff’s time to focus on other aspects of your business.

Throughout the years we have not only become reliant on our devices but even more so on the mobile apps that simplify and advance our lives.Businesses are aware of the power of mobile apps now more than ever before and are trying to capture there share of the mobile app consumer market.To help you stay on top of the mobile app trends, we have listed our top 5 below.ChatbotsCustomers are increasingly using apps like messenger and WhatsApp to communicate.

Now, businesses are taking advantage of that same space to better communicate and solve problems in real-time with their clients.

Its either using existing platforms like WhatsApp or messenger or better integrating their own chat systems native to their mobile apps.We can expect to see a huge increase in the implementation and use of these chatbots, as customers are becoming expectant of these instant responses.

Moreover, giving your clients a higher level of service through these chat systems will drastically enhance your business.

Statistics alone show that customers now more than ever are willing to pay extra to get a door to door experience.2020 has us seeing a rise of businesses large and small jumping on the features.

Digital payment is making its own moves away from the overarching preference in the cashless industry.As stated by one report, the Digital wallet transaction value reached $4 billion in 2018.

Despite the current economic situation, the business of mobile apps is booming.

And over the next five years are only going to increase profit for business owners further.If you have an active service or product and a strong monetisation strategy in place, utilising your mobile app will inevitably help you tap into the vast and increasing spending power of millennial’s.But why mobile apps, you ask?90% of time spent on mobile is on APPS.Below are just four strategies you can implement to increase your profits through your mobile app.Running Advertisements.If you are not running ads on your mobile app, you could be missing out on some serious profits.

Later on, another popular mobile ad type is classic banner ads that display at the top or bottom of the screen.Apps that will benefit most from this type of monetization are apps that don’t offer in-app purchases or those who care clear on their target audience and regularly monitor behavior changes.A few key questions to ask before you incorporate ads into your app are:What type of ads would my target audience prefer?How can I correlate these with my brand?Will these ads be overbearing, or ruin the user experience for my customers?How can we create the most meaningful experience with these ads?Push notifications and SMS.Utilizing in-app prompts weather; it is through SMS or Push notifications from your app will become one of the most potent interactional tools you have.

Being always at your customers’ fingertips, you can schedule reminders, updates, sales, or contests at any time, and doing so will drive the user back to your app.For example, many restaurants set up a geo-targeting feature that alerts nearby app users of lunch specials or deals on the day, driving hungry stomachs straight into their business.There so many ways you can harness this feature of your app.

Here are a few more examples.Ecommerce can send abandoned cart notifications to bring customers back to the buying process.Segment users to provide custom and personalized services or products.Generate ad revenue by with push notification ads for complementary products.Subscriptions.With consumers flocking more now than ever before to subscription model services, it is ideal to jump on this bandwagon and incorporate it into your mobile app.

It can be a fine line determining how useful your free features compared to your paid subscription.Overall, though, it is a fantastic way to increase revenue, recent studies show that apps with subscription-based services are making roughly 50% more profit than those without.A good example would be a personal trainer or gym, offering a subscription of 10$ a month for access to premium workout videos and exercises directly through the app.Take in mind when incorporating a subscription service into your app, ensure you are keeping the services fresh and up to date, that will keep users coming back for more.

Making it a fantastic time to get that eCommerce site, you have been thinking about doing for 12 months up to and running.Good website design is going to be crucial in maximising your efforts to connect with your customers.

This is applicable even in promoting your brand, and in turn, acquire more sales.Here are our top 5 tips to help you take your great eCommerce site to the next level.Easy Category NavigationNothing is more frustrating for a customer than having to go back and forth through 10 different pages trying to find the product or category they are after.To avoid losing the sale, make it easy for your customers to search for products and to filter products by things like color, size, or product type.

By adding this, you’ll ensure that customers who prefer to navigate websites through the internal search engine.

We see people over cluttering their eCommerce sites or stores with popups, ads, or a rainbow assortment of colors.All these elements take away and distract your customers from buying.

Having a simple, clean, clear design and limiting onsite distractions will keep customers focused on loading up the checkout and converting.Prioritize Your BrandingNowadays, consumers prefer to buy from established brands, not random pop up shops.

If you want to drive major conversions in your business put some serious effort into your branding.Do your research before building your eCommerce siteWho is your ideal customer?What problems do your products solve for them?What differentiates your brand to others in the same market?The answers to these questions should be incorporated into your branding as well as your marketing.

Nowadays having a comprehensive, professional website is essential for any new or even existing business.

Whether you looking to start from scratch or improve on your existing site, here are 10 key tips to help you get the ball rolling.

Setting a Clear Goal Every business site is different, simply being because every business has different goals in terms of there digital presence and what there setting out to achieve through it.

For example if you want your website to be a portal to sell tangible products, then it should be designed to drive results for that specific purpose, or if your website is to be used to generate leads and inquiry’s, you have to build it to drive those specific actions.

To many business owners focus on what they do, instead of what benefit they provide the client, always remember your customers are only concerned with “what’s in it for me”.

Free themes are usually free as they offer the user very little support to no support, no updates, and in many cases security issues along with SEO related issues.

Whether a weightlifting gym, yoga gym, martial arts dojo, cross Fit box, swimming, tennis, you name it, an app will allow you to increase business and keep your clients happy.

Stats now show that roughly 60% of smartphone users have downloaded a fitness-related app, and if you reading this you may be considering developing your own app, or maybe already in the process of doing so.

We explain here the ways a mobile app development will make your business more money: Tracking Progress and Keeping Members Motivated People Join a gym overall to better themselves, whether it be to lose weight, be healthy, or even learn new skills it all tracks back to the latter point.

Your job as a business owner or coach is to create a level of enthusiasm and motivation that keeps those members coming back and telling all their friends about your service.

Whether the features of your mobile app are tracking workout schedules, calories, steps, or other metrics, they are all visually showing your clients how well they are progressing, and that type of feedback is the ultimate way to support them as a long term member.

Researching some of your competitors’ apps or the big names in the gym and fitness industry is a great way to get some ideas on strong features that will do just that.

Your website needs to be on the first page of Google organically.

Organic search is most often the primary source of website traffic.Furthermore, SEO builds trust & credibility.

Investing in SEO directly leads to more traffic, which in turn means more conversions, customers, and profits.

SEO optimization is critical for brandingEnsuring a solid brand and reputation is critical for businesses who want to get their name out there creating positive influence with potential customers.

And of course, a helpful side effect of this is spreading your name and building brand recognition.3.

From there, you can start asking the SEO money question, what are they searching for online, and how can I position myself as an answer to their question?