The National Football League has completed its seven-month search for a new executive to help lead its media strategy.Dave Bolger will join the league as vp, consumer media, bringing 20 years of ad agency experience to the role.He most recently served as chief media officer at Trilia, the media division of Boston-based IPG agency Hill Holliday.“He did a great job leading Trilia, our media practice, and his insight, humor and wit will be missed.The NFL is lucky to have him on their team and we can take comfort in knowing that he will always be rooting for the Pats.”A Hill Holliday representative confirmed that the agency is currently looking for a new media chief.
Hill Holliday president Chris Wallrapp announced three strategic leadership promotions today across the agency’s media, strategy and production departments.The agency promoted Dave Bolger to chief media officer for Trilia Media, tasked with leading the strategic direction for Hill Holliday’s media agency.Bolger returned to Hill Holliday from OMD in 2016, overseeing the Activision and accounts as managing director of its Los Angeles office.Prior to leaving for OMD in 2015, Bolger spent around four and a half years with Hill Holliday as senior vice president, group media director, working with clients including Dunkin’ Donuts, Major League Baseball, Cigna and Chili’s.Six-year Hill Holliday and Trilia veteran Lindsay Blanch was elevated to head of decision science, tasked with combining business intelligence, media analytics, consumer research and data insights to deliver better results for clients.Over the course of her career, which also included a four-year stint at Digitas, Blanch has worked with clients including Dunkin’ Donuts, Bank of America, Aflac, GM, TJX, Virgin Atlantic and Harley-Davidson.