Summary The Coca-Cola Company (Coca-Cola) is a producer, distributor, and retailer of non-alcoholic beverages.
It offers carbonated beverages and a variety of still beverages including juices, energy, ready-to-drink teas and coffees, waters, and sports drinks.
Additionally, it sells beverages under multiple brands such as Sprite, Coca-Cola Zero, Diet Coke, Fanta, Glaceau Vitaminwater, Powerade, Dasani, FUZE TEA, Minute Maid, Simply, Georgia, and Del Valle.
Coca-Cola markets its products to distributors, wholesalers, retailers and independent bottling partners.
Coca-Cola is focusing towards growth strategy by tapping the power of AI and big data in analyzing customer data to support innovation, research, pricing decisions, optimizing overtime costs, supply chain management, and offering personalized services and enhanced experience to its customers.
Coca-Cola is following the content-driven liquid & linked social media strategy that works on multiple geographies and cultures, and uses different media channels to engage with its customers, answer their queries, and connects with them through social media marketing campaigns such as “Tweet a Coke” campaign, “#RefreshtheFeed”, “#KindnessStartsWith”, Coke blog and ‘stories’, “Share a Coke” campaign, “ThatsGold”, “Delicious Happiness”, “#VerdaderoAmigo”, We Do, etc Coca-Cola is reinventing its customer engagement through an omnichannal service strategy to ensure its customers shop from anywhere, anytime, and through any mode.
