In present-day scenario, consumer lifestyle is showing an impact on the food consumption patterns of individuals.
The non-profit trade group the Brewers Association is protecting and promoting many small and independent U.S. brewers in order to satisfy the rise in demand for craft beer.
Craft breweries hyper-focus on consumer trends and in innovating more drinks have resulted in the emergence of new alternatives drinks.
As a result, the global craft beer market size stood at $33.3 billion in 2018, and is projected to grow at a healthy CAGR of 15.8% throughout the forecast period 2019-2025.
This on-trade distribution is going to become crucial in the forecast period because higher revenue for the craft beer market is being generated from hotels, restaurants, brewpubs, and breweries rather than from retail outlets such as supermarkets, hypermarkets, wines and spirits shops, and convenience stores.Craft Beer Market Trends:Prevalence of the Online ChannelPeople buy groceries using the Internet, and this trend is also gaining ground in the craft beer market.
In the U.S., craft breweries count has increased from 6,490 to 7,346, which represents a 13.2% increment in the same.