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AI TechPark 2021-11-09

Marin Software Incorporated (NASDAQ: MRIN), a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced financial results for the third quarter ended September 30, 2021.“With the holiday season fast approaching, the improvements we’ve made this quarter to the MarinOne ecommerce module will help ensure our advertisers get the most from their marketing investments across retail media, search and social,” said Chris Lien, CEO of Marin Software.Third Quarter 2021 Product Highlights:Added new Insights, including Amazon Keyword Expansion, Amazon Negative Keyword Expansion, Top Performing Amazon Ads, Amazon Keyword Match Type Expansion, Low Volume Bid Strategies, and Bid Changes Preview.Integrated SEO data from Google Search Console to improve revenue and ROAS by focusing investment on those targets that can benefit the most.Expanded the eCommerce module to include Instacart, Google Shopping, Microsoft Shopping, and Criteo Retail, enabling a comprehensive view across publishers including Amazon.Added reporting support for Amazon Sponsored Display Audience targets.Introduced support for keyword recommendations on new Amazon groups, allowing advertisers with no existing keywords to get started quickly.Introduced ad extension reporting across Google Sitelinks, Call Extensions, Callout Extensions, and Mobile App Extensions.

An “All Extensions toggle” allows users to switch conveniently between just those extensions with traffic, or the complete list.Introduced client-level forecasting charts into the Dashboard to streamline decisions.Added optimization support for Google Dynamic Search Ads, to increase revenue and/or ROAS.Introduced the ability to apply Bid Overrides via the multi-edit workflow.Added the ability to roll up data by publishers and campaigns, allowing users to compare performance across publishers (i.e.

Google vs. Microsoft vs. Facebook).Introduced Client Tags in MarinOne, which allows users who run multi-client reports with Client Tags to do their reporting in MarinOne.Added additional options to the ‘More’ menu in MarinOne Engine, including History, Settings history, and Settings link.Introduced an Activity Log for MarinOne Social for users to see the status of their work more easily.Added the Sync button to MarinOne Social, allowing users to bring down changes from Facebook more easily.Enhanced the Help experience, serving guided tours, support center results, certification, What’s New content, and access to the support team from a comprehensive, in-app menu.Third Quarter 2021 Financial Updates:Net revenues totaled $6.2 million, a year-over-year decrease of 9% when compared to $6.8 million in the third quarter of 2020.GAAP loss from operations was ($3.3) million, resulting in a GAAP operating margin of (53%), as compared to a GAAP loss from operations of ($4.3) million and a GAAP operating margin of (63%) for the third quarter of 2020.Non-GAAP loss from operations was ($3.0) million, resulting in a non-GAAP operating margin of (48%), as compared to a non-GAAP loss from operations of ($2.8) million and a non-GAAP operating margin of (42%) for the third quarter of 2020.Reconciliations of GAAP to non-GAAP financial measures have been provided in the financial statement tables included in this press release.

An explanation of these measures is also included below, under the heading “Non-GAAP Financial Measures.”Cash, cash equivalents and restricted cash were $50.2 million in the aggregate at September 30, 2021.Raised net proceeds of $38.8 million from issuances and sales of common stock under the Company’s “at-the-market” securities offering facility, at a weighted average sales price of $9.27 per share.Filed a new $100.0 million shelf registration statement with the SEC, which includes a $50.0 million “at-the-market” securities offering facility, pursuant to which we may be able to issue and sell additional shares of our common stock.Entered into a new three-year revenue share agreement with Google.Financial Outlook:Marin is providing guidance for its fourth quarter of 2021 as follows:Forward-Looking GuidanceIn millions          Range of Estimate    From  To  Three Months Ending December 31, 2021       Revenues, net $5.6  $6.1  Non-GAAP loss from operations  (4.5)   (4.0)  The Q4 revenue guidance includes estimated Q4 revenues under the new Google revenue share agreement, under which the Company expects to earn quarterly revenue commencing October 1, 2021 that will be approximately $0.5 million less than the average quarterly revenue recognized under the expiring agreement with Google during the first three quarters of 2021.

Non-GAAP loss from operations includes the impact of a non-recurring charge of approximately $0.7 million related to incentive-based compensation for achievements expected to occur in the fourth quarter and excludes the effects of stock-based compensation, amortization of internally developed software and intangible assets, impairment of goodwill and long-lived assets, capitalization of internally developed software, CARES Act employee retention credits and non-recurring costs associated with restructurings and divestitures.Additionally, the Company does not reconcile its forward-looking non-GAAP loss from operations, due to variability between revenues and non-cash items such as stock-based compensation.

The GAAP loss from operations includes stock-based compensation expense, which is affected by hiring and retention needs, as well as the future price of Marin’s stock.

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MarketsandMarkets™ 2024-03-19
Browse 276 market data Tables and 60 Figures spread through 301 Pages and in-depth TOC on "AdTech Market - Global Forecast to 2030"Download PDF Brochure : https://www. id=135513139By services, managed services to register for the highest CAGR during the forecast periodThe services segment of the AdTech market is growing rapidly. By region, Asia Pacific accounted for the highest growth rate during the forecast periodAsia Pacific is witnessing significant technological innovation in the AdTech market. Some major players in the AdTech market include Meta (US), Google (US), Amazon (US), Adobe (US), Yahoo (US), Zeta (US), Microsoft (US), Celtra (US), Basis Technologies (US), Luna (US), NextRoll (US), Quantcast (US), Criteo (France), Affle (India), InMobi (India), Demandbase (US), The Trade Desk (US), Adform (Denmark), Equativ (France), Tremor International (Israel), Innovid (US), Mediaocean (US), DoubleVerify (US), Magnite (US), Copy. com or follow us on Twitter, LinkedIn and Facebook.
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MarTech Cube 2020-07-27
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Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, today announced a North American partnership with Zaius Inc., the Activated Customer Data Platform (CDP), to provide enhanced targeting capabilities across the open Internet.

The integration will enable Criteo and Zaius clients to create custom audiences using their first-party data to drive a higher return on ad spend (ROAS).

Additionally, clients can boost omnichannel revenue by engaging key customer segments to bring qualified traffic back to their website or drive foot traffic in-store.“Criteo is dedicated to helping its clients reach new consumers as well as improve current customer loyalty,” said Len Ostroff, SVP of Global Partnerships and Alliances at Criteo.

“Our integration with Zaius enables our clients to create greater value from their data by creating unlimited segmentation possibilities for targeting.

From personalized offers to driving omnichannel conversions among specific buyer personas created with predictive insights, this partnership helps marketers be more efficient with their advertising spend.”“Thanks to Criteo’s platform capabilities and unparalleled data set, our clients can now better reach audiences with first-party data at the right time and at the right place,” added Mark Gally, CEO at Zaius.

“In today’s fragmented marketplace, advertisers need insights to account for customers’ shopping journeys across channels and at each touchpoint.

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MarTech Cube 2020-05-29
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Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the launch of its first-to-market, self-service Retail Media platform.

Retail media, the placement of brand-sponsored advertising within retailer e-commerce sites and apps, is growing rapidly as shopping increasingly moves toward e-commerce.

Now, retailers can drive incremental revenue by providing tools that make it easy for brands and agencies to manage retail media campaigns, while also maintaining control of the shopper experience.

Additionally, retailers and brands using the platform can deliver consent-based, personalized advertising without relying on third-party cookies.“Criteo has built the technology that allows retailers and brands to better partner with one another to deliver a more relevant shopping experience and increase product sales,” said Geoffroy Martin, EVP and General Manager, Growth Portfolio at Criteo.

“We’re thrilled to now offer a transparent-by-design platform, which enables retailers to scale their retail media businesses and makes it easier for brands to buy across retailers using standardized workflows and metrics.

This will truly accelerate retail media to the next level of brand investment.”David Hutchinson, VP, Marketplace and Retailer Optimization, iProspect, added: “Retail media was already growing, but we have seen an increase of dollars flowing to it in the past two months.

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MarTech Cube 2020-03-13
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Criteo S.A. the global technology company powering the world’s marketers with trusted and impactful advertising, today announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic.

Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users in high-intent moments as they research, compare and consider different brands.

The launch expands Criteo’s portfolio beyond lower-funnel retargeting and includes over 300 in-market audiences that retailers and brands can tap into martech news.According to Criteo data, an average user will spend up to four weeks deciding on the right brand for their needs, and 73% of people are willing to consider a completely new brand during their decision-making process.

Criteo now allows marketers to take advantage of this significant opportunity.

With real-time, first-party data and Criteo’s renowned AI Engine, marketers can reach and engage with users at the precise moment that they are ready and willing to discover new brands programmatic display advertising.Karsten Weide, Program Vice President, Media & Entertainment at IDC (@KarstenW) added: “There is a huge opportunity for programmatic vendors, but especially for those that are big in retargeting, such as Criteo, to branch out from performance marketing to upper-funnel brand campaigns designed to drive consideration.

IDC estimates almost half of all digital ad spend in the U.S. was brand-related in 2019, a $70B potential of which large parts are untapped by vendors previously focused on direct-response advertising martech.”

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MarTech Cube 2020-11-20
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Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced an integration with Oracle Data Cloud to strengthen its existing brand safety offering.

Criteo’s AI Engine, a predictive bidding tool, is now integrated with Oracle Contextual Intelligence, a solution providing real-time content review and classification pre-bid to clients across brand-suitable categories.Brand safety continues to gain prominence with advertisers and marketers concerned by the rise of sensitive news topics and misinformation.

According to a recent Interactive Advertising Bureau (IAB) study, over 77% of industry professionals cited brand safety as a key priority in 2020.

Criteo is responding to these industry needs through its integration with Oracle to deliver greater brand protection to marketers while continuing to provide scale and performance.“Criteo is committed to delivering a safe and transparent advertising experience for brands and publishers alike,” said Len Ostroff, SVP Global Partnerships and Alliances at Criteo.

“Oracle Data Cloud is a leader in contextual intelligence.

Our integration with them will bring semantic detection power pre-bid to our global brand safety offering so we can better serve our clients.”https://www.martechcube.com/adtech-leader-criteo-integrates-with-oracle-data-cloud/

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MarTech Cube 2020-01-07
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Marchex (NASDAQ: MCHX), a leading conversational analytics company that connects the voice of the customer to your business, announced that it has hired John Roswech as Chief Revenue Officer Martech News.

In this role, Roswech will lead Marchex’s sales and customer success organizations.Roswech has a long history of leading sales organizations at rapidly scaling technology companies.

Prior to joining Marchex, he was most recently the Executive Vice President of Criteo Brand Solutions for Criteo SA, which had previously purchased HookLogic, where Roswech served as the Chief Revenue Officer.

He successfully led and scaled revenue at Aquantive, which was acquired by Microsoft, and served as President of Jingle Networks.

Roswech has a long history of building strong relationships with customers and selling analytics, data and advertising products into the enterprise customer channel.

Martech“I am pleased to have John join our executive team to help Marchex capitalize on the emerging opportunities in our business,” said Russell Horowitz, Marchex Executive Chairman.

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Drishti Khatri 2023-06-16
The major players in the retargeting software market include AdRoll, Jabmo, Outbrain, SteelHouse, Justuno, Criteo, Mailchimp, ReTargeter, OptiMonk, Marin Software, Retargeting, Match2One,. Get more information on "Global Retargeting Software Market Research Report" by requesting FREE Sample Copy athttps://www. Browse Global Retargeting Software Market Research Report with detailed TOC athttps://www. By Type·        Cloud Based·        On PremisesBy Application·        Large Enterprises·        SMEsRegional AnalysisThis section covers the regional outlook, which accentuates current and future demand for the Retargeting Software market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Purchase Complete Global Retargeting Software Market Research Report athttps://www.
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Chaitali Deshpande 2023-06-07
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Key players in the advertising software market include large technology companies,·      Criteo SA (France)·      Google (US)·      MediaMath, Inc. The advertising software market is highly competitive, with vendors continually innovating to meet the evolving needs of advertisers. Here's a regional analysis of the advertising software market based on the information available up to September 2021:North America: North America has been a major contributor to the advertising software market. Countries like the United Kingdom, Germany, and France have a mature advertising industry and high internet penetration rates, which have fueled the demand for advertising software solutions. It's recommended to refer to recent reports and market analyses for the most up-to-date regional insights on the advertising software market.
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Thomas Lobo 2021-05-25
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DecisionDatabases has published the latest report on Mobile Advertising Market by manufacturers, regions, type, and application, forecast to 2026. The key market players for the global Mobile Advertising market are listed below:     Smaato     GoWide     InMobi     Mobvista     AdColony     Yeahmobi     PassionTeck     Google     GumGum     Digital Turbine     Global Wide Media     Leadbolt     Leadbol     Moloco     Adperio     Liftoff     Criteo     Twitter     UnityAds     Apple Search Ads     Tapjoy     Vugle    Others Click here to get a FREE Sample Copy of the Mobile Advertising Market Research Report @ https://www.decisiondatabases.com/contact/download-sample-14603 The Global Mobile Advertising Market Report is equipped with market data from 2016 to 2026. It also evaluates the competitive scenario of the leading players. COVID-19 Impact Analysis on Mobile Advertising Market The global pandemic COVID-19 has affected the Mobile Advertising market directly or indirectly. Do You Have Any Query Or Report Customization? Ask Our Market Expert @ https://www.decisiondatabases.com/contact/ask-questions-14603 Why Purchase this Report?
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Anubha Singh 2022-06-11
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COVID-19 Impact Analysis on Retargeting Software Market report published by Value Market Research provides a detailed market analysis comprising market size, share, value, growth and trends for the period 2022-2028. The major players in the retargeting software market include AdRoll, Jabmo, Outbrain, SteelHouse, Justuno, Criteo, Mailchimp, ReTargeter, OptiMonk, Marin Software, Retargeting, Match2One,. Get more information on "Global Retargeting Software Market Research Report" by requesting FREE Sample Copy at https://www. Browse Global Retargeting Software Market Research Report with detailed TOC at https://www. By Type·       Cloud Based·       On PremisesBy Application·       Large Enterprises·       SMEsRegional AnalysisThis section covers the regional outlook, which accentuates current and future demand for the Retargeting Software market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.
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MarketsandMarkets™ 2023-11-06
Browse 276 market data Tables and 60 Figures spread through 301 Pages and in-depth TOC on "AdTech Market - Global Forecast to 2030"Download PDF Brochure : https://www. id=135513139By services, managed services to register for the highest CAGR during the forecast periodThe services segment of the AdTech market is growing rapidly. Some major players in the AdTech market include Meta (US), Google (US), Amazon (US), Adobe (US), Yahoo (US), Zeta (US), Microsoft (US), Celtra (US), Basis Technologies (US), Luna (US), NextRoll (US), Quantcast (US), Criteo (France), Affle (India), InMobi (India), Demandbase (US), The Trade Desk (US), Adform (Denmark), Equativ (France), Tremor International (Israel), Innovid (US), Mediaocean (US), DoubleVerify (US), Magnite (US), Copy. ai (US), Nickelytics (US), C Wire (Switzerland), Cavai (Norway), Titan Digital (US), Glimpse Protocol (UK), StackAdapt (Canada), Cosmose AI (Singapore), Vidsy (UK), and Linkby (Australia). com or follow us on Twitter, LinkedIn and Facebook.
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MarTech Cube 2020-04-07
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InMobi, the world’s leading Marketing Cloud, today announced the addition of Greg Archibald as SVP Media, North America to its leadership team.

In this new role, Greg will be responsible for leading InMobi’s Agency and Brand Direct business, focusing on driving revenue, adoption and retention across InMobi’s leading solutions for marketers martech news.“InMobi Marketing Cloud’s mission is to power intelligent, mobile-first experiences on connected devices,” said Abhay Singhal, CEO, InMobi Marketing Cloud.

“We are committed to developing and delivering more business-building insights and intuitive platforms than ever before to support our customers.

North America is our largest and fastest-growing market, and we’re excited to have Greg at the helm leading our team.”Archibald brings more than 20 years of experience leading teams across digital, mobile, data and ad tech.

His strong track record of driving triple-digit revenue growth, exceeding client retention goals and inspiring teams, uniquely positions him to help InMobi accelerate platform adoption across brands and agencies.

In his last role as EVP of the Americas at Criteo, he owned P responsibility for their largest region and led a 250-person sales and operations team.

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Bella Garvin 2021-07-30

After all, people are frequently utilizing mobile applications to sell and buy houses, and brokers are practicing them for daily duties, meeting and coordination with customers, and marketing exercises.

With this knowledge, it becomes manifest that real estate app development is an enterprise that is well-suited for mobile applications.

One key cause is that the market has ever been ready to use emerging technology and accommodate new requests.

In this blog, we will examine real estate development trends, real estate mobile app characteristics, details about the business in 2021, and how to create a real estate app?Why Real Estate Mobile App Development Is One Of The Leading Trends of the Industry?A More Pleasant Buyer ExperienceCustomers will be capable to experience a personalized adventure that absolutely meets their requirements.

They will be capable to protect their researches and favorite businesses, get detailed community knowledge, have immediate access to a leased computer, take 3D tours, and more.

By building a rewarding experience, client happiness will be higher, and as per a modern Criteo examination study, real estate mobile apps are double as more disposed to engage users than websites.

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Calibre Digital 2020-09-23

It isn’t news to anybody that businesses nowadays need to establish a mobile presence.

2020 brings with it nearly 5 billion mobile users.Mobile accounts for approximately half of the web traffic worldwide.

In the fourth quarter of 2019, mobile devices (excluding tablets) generated 53 percent of global website traffic.A mobile website is a website optimized and scaled for mobile devices.

With features including smaller fonts, fewer page elements, and less white space in comparison to desktop sites.Whereas, a mobile app is a program accessed via the internet or stored locally.

It is just a scratch on the service of mobile optimisation.The fact is businesses will benefit far more from there own mobile app to fully optimise their brand and mobile site for their customers.User PreferencesResearch shows that consumers prefer mobile apps over mobile sites due to user experience, speed, features, and special offers such as coupons, reward programs, etc.

This will make it one of the most powerful tools for return business.Comparing ConversionsRecent research done by Criteo indicates that mobile apps are what close the deals when it comes to online purchases.

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Sachin Koli 2021-01-13
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 A New Research on the Global DSP (Demand-Side Platform)  Industry was ran to generate useful and effective reports.

This analysis is an ideal mix of quantitative and qualitative data that highlights barriers, gap analysis of competitions and business, and essential market progress and also will fad on the marketplace.Key Player Mentioned: Criteo, Double Click, Facebook Ads Manager, Adobe, Trade Desk, Amazon (AAP), Appnexus, Dataxu, Mediamath, SocioMatic, Sizmek, Tubemogul, Oath Inc, AdForm, Amobee, Centro IncRequest Sample Copy at: https://introspectivemarketresearch.com/request/13001A research report on the Market that is DSP (Demand-Side Platform)  2020 business study report is printed.

Here is the major document provided that the customer and business are interested in knowing not just the present competitive market requirements, but also the things they maintain in the long run involving the approaching period, i.e.

The analysis is divided by area, type, leading program and business.Product Segment Analysis: RTB (Real Time Bidding), PPB (Programmatic Premium Buying)Application Segment Analysis: Retail, Automotive, Financial, Telecom, OthersRegional Segment Analysis: North America (U.S.; Canada; Mexico), Europe (Germany; U.K.; France; Italy; Russia; Spain etc.

), Asia-Pacific (China; India; Japan; Southeast Asia etc.

The study provides important statistics on the market situation of producers and provides useful advice and directions for businesses and individuals curious about the industry.

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AI TechPark 2021-11-09

Marin Software Incorporated (NASDAQ: MRIN), a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced financial results for the third quarter ended September 30, 2021.“With the holiday season fast approaching, the improvements we’ve made this quarter to the MarinOne ecommerce module will help ensure our advertisers get the most from their marketing investments across retail media, search and social,” said Chris Lien, CEO of Marin Software.Third Quarter 2021 Product Highlights:Added new Insights, including Amazon Keyword Expansion, Amazon Negative Keyword Expansion, Top Performing Amazon Ads, Amazon Keyword Match Type Expansion, Low Volume Bid Strategies, and Bid Changes Preview.Integrated SEO data from Google Search Console to improve revenue and ROAS by focusing investment on those targets that can benefit the most.Expanded the eCommerce module to include Instacart, Google Shopping, Microsoft Shopping, and Criteo Retail, enabling a comprehensive view across publishers including Amazon.Added reporting support for Amazon Sponsored Display Audience targets.Introduced support for keyword recommendations on new Amazon groups, allowing advertisers with no existing keywords to get started quickly.Introduced ad extension reporting across Google Sitelinks, Call Extensions, Callout Extensions, and Mobile App Extensions.

An “All Extensions toggle” allows users to switch conveniently between just those extensions with traffic, or the complete list.Introduced client-level forecasting charts into the Dashboard to streamline decisions.Added optimization support for Google Dynamic Search Ads, to increase revenue and/or ROAS.Introduced the ability to apply Bid Overrides via the multi-edit workflow.Added the ability to roll up data by publishers and campaigns, allowing users to compare performance across publishers (i.e.

Google vs. Microsoft vs. Facebook).Introduced Client Tags in MarinOne, which allows users who run multi-client reports with Client Tags to do their reporting in MarinOne.Added additional options to the ‘More’ menu in MarinOne Engine, including History, Settings history, and Settings link.Introduced an Activity Log for MarinOne Social for users to see the status of their work more easily.Added the Sync button to MarinOne Social, allowing users to bring down changes from Facebook more easily.Enhanced the Help experience, serving guided tours, support center results, certification, What’s New content, and access to the support team from a comprehensive, in-app menu.Third Quarter 2021 Financial Updates:Net revenues totaled $6.2 million, a year-over-year decrease of 9% when compared to $6.8 million in the third quarter of 2020.GAAP loss from operations was ($3.3) million, resulting in a GAAP operating margin of (53%), as compared to a GAAP loss from operations of ($4.3) million and a GAAP operating margin of (63%) for the third quarter of 2020.Non-GAAP loss from operations was ($3.0) million, resulting in a non-GAAP operating margin of (48%), as compared to a non-GAAP loss from operations of ($2.8) million and a non-GAAP operating margin of (42%) for the third quarter of 2020.Reconciliations of GAAP to non-GAAP financial measures have been provided in the financial statement tables included in this press release.

An explanation of these measures is also included below, under the heading “Non-GAAP Financial Measures.”Cash, cash equivalents and restricted cash were $50.2 million in the aggregate at September 30, 2021.Raised net proceeds of $38.8 million from issuances and sales of common stock under the Company’s “at-the-market” securities offering facility, at a weighted average sales price of $9.27 per share.Filed a new $100.0 million shelf registration statement with the SEC, which includes a $50.0 million “at-the-market” securities offering facility, pursuant to which we may be able to issue and sell additional shares of our common stock.Entered into a new three-year revenue share agreement with Google.Financial Outlook:Marin is providing guidance for its fourth quarter of 2021 as follows:Forward-Looking GuidanceIn millions          Range of Estimate    From  To  Three Months Ending December 31, 2021       Revenues, net $5.6  $6.1  Non-GAAP loss from operations  (4.5)   (4.0)  The Q4 revenue guidance includes estimated Q4 revenues under the new Google revenue share agreement, under which the Company expects to earn quarterly revenue commencing October 1, 2021 that will be approximately $0.5 million less than the average quarterly revenue recognized under the expiring agreement with Google during the first three quarters of 2021.

Non-GAAP loss from operations includes the impact of a non-recurring charge of approximately $0.7 million related to incentive-based compensation for achievements expected to occur in the fourth quarter and excludes the effects of stock-based compensation, amortization of internally developed software and intangible assets, impairment of goodwill and long-lived assets, capitalization of internally developed software, CARES Act employee retention credits and non-recurring costs associated with restructurings and divestitures.Additionally, the Company does not reconcile its forward-looking non-GAAP loss from operations, due to variability between revenues and non-cash items such as stock-based compensation.

The GAAP loss from operations includes stock-based compensation expense, which is affected by hiring and retention needs, as well as the future price of Marin’s stock.

MarTech Cube 2020-07-27
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Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, today announced a North American partnership with Zaius Inc., the Activated Customer Data Platform (CDP), to provide enhanced targeting capabilities across the open Internet.

The integration will enable Criteo and Zaius clients to create custom audiences using their first-party data to drive a higher return on ad spend (ROAS).

Additionally, clients can boost omnichannel revenue by engaging key customer segments to bring qualified traffic back to their website or drive foot traffic in-store.“Criteo is dedicated to helping its clients reach new consumers as well as improve current customer loyalty,” said Len Ostroff, SVP of Global Partnerships and Alliances at Criteo.

“Our integration with Zaius enables our clients to create greater value from their data by creating unlimited segmentation possibilities for targeting.

From personalized offers to driving omnichannel conversions among specific buyer personas created with predictive insights, this partnership helps marketers be more efficient with their advertising spend.”“Thanks to Criteo’s platform capabilities and unparalleled data set, our clients can now better reach audiences with first-party data at the right time and at the right place,” added Mark Gally, CEO at Zaius.

“In today’s fragmented marketplace, advertisers need insights to account for customers’ shopping journeys across channels and at each touchpoint.

MarTech Cube 2020-03-13
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Criteo S.A. the global technology company powering the world’s marketers with trusted and impactful advertising, today announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic.

Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users in high-intent moments as they research, compare and consider different brands.

The launch expands Criteo’s portfolio beyond lower-funnel retargeting and includes over 300 in-market audiences that retailers and brands can tap into martech news.According to Criteo data, an average user will spend up to four weeks deciding on the right brand for their needs, and 73% of people are willing to consider a completely new brand during their decision-making process.

Criteo now allows marketers to take advantage of this significant opportunity.

With real-time, first-party data and Criteo’s renowned AI Engine, marketers can reach and engage with users at the precise moment that they are ready and willing to discover new brands programmatic display advertising.Karsten Weide, Program Vice President, Media & Entertainment at IDC (@KarstenW) added: “There is a huge opportunity for programmatic vendors, but especially for those that are big in retargeting, such as Criteo, to branch out from performance marketing to upper-funnel brand campaigns designed to drive consideration.

IDC estimates almost half of all digital ad spend in the U.S. was brand-related in 2019, a $70B potential of which large parts are untapped by vendors previously focused on direct-response advertising martech.”

MarTech Cube 2020-01-07
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Marchex (NASDAQ: MCHX), a leading conversational analytics company that connects the voice of the customer to your business, announced that it has hired John Roswech as Chief Revenue Officer Martech News.

In this role, Roswech will lead Marchex’s sales and customer success organizations.Roswech has a long history of leading sales organizations at rapidly scaling technology companies.

Prior to joining Marchex, he was most recently the Executive Vice President of Criteo Brand Solutions for Criteo SA, which had previously purchased HookLogic, where Roswech served as the Chief Revenue Officer.

He successfully led and scaled revenue at Aquantive, which was acquired by Microsoft, and served as President of Jingle Networks.

Roswech has a long history of building strong relationships with customers and selling analytics, data and advertising products into the enterprise customer channel.

Martech“I am pleased to have John join our executive team to help Marchex capitalize on the emerging opportunities in our business,” said Russell Horowitz, Marchex Executive Chairman.

Chaitali Deshpande 2023-06-07
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Key players in the advertising software market include large technology companies,·      Criteo SA (France)·      Google (US)·      MediaMath, Inc. The advertising software market is highly competitive, with vendors continually innovating to meet the evolving needs of advertisers. Here's a regional analysis of the advertising software market based on the information available up to September 2021:North America: North America has been a major contributor to the advertising software market. Countries like the United Kingdom, Germany, and France have a mature advertising industry and high internet penetration rates, which have fueled the demand for advertising software solutions. It's recommended to refer to recent reports and market analyses for the most up-to-date regional insights on the advertising software market.
Anubha Singh 2022-06-11
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COVID-19 Impact Analysis on Retargeting Software Market report published by Value Market Research provides a detailed market analysis comprising market size, share, value, growth and trends for the period 2022-2028. The major players in the retargeting software market include AdRoll, Jabmo, Outbrain, SteelHouse, Justuno, Criteo, Mailchimp, ReTargeter, OptiMonk, Marin Software, Retargeting, Match2One,. Get more information on "Global Retargeting Software Market Research Report" by requesting FREE Sample Copy at https://www. Browse Global Retargeting Software Market Research Report with detailed TOC at https://www. By Type·       Cloud Based·       On PremisesBy Application·       Large Enterprises·       SMEsRegional AnalysisThis section covers the regional outlook, which accentuates current and future demand for the Retargeting Software market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.
MarTech Cube 2020-04-07
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InMobi, the world’s leading Marketing Cloud, today announced the addition of Greg Archibald as SVP Media, North America to its leadership team.

In this new role, Greg will be responsible for leading InMobi’s Agency and Brand Direct business, focusing on driving revenue, adoption and retention across InMobi’s leading solutions for marketers martech news.“InMobi Marketing Cloud’s mission is to power intelligent, mobile-first experiences on connected devices,” said Abhay Singhal, CEO, InMobi Marketing Cloud.

“We are committed to developing and delivering more business-building insights and intuitive platforms than ever before to support our customers.

North America is our largest and fastest-growing market, and we’re excited to have Greg at the helm leading our team.”Archibald brings more than 20 years of experience leading teams across digital, mobile, data and ad tech.

His strong track record of driving triple-digit revenue growth, exceeding client retention goals and inspiring teams, uniquely positions him to help InMobi accelerate platform adoption across brands and agencies.

In his last role as EVP of the Americas at Criteo, he owned P responsibility for their largest region and led a 250-person sales and operations team.

Calibre Digital 2020-09-23

It isn’t news to anybody that businesses nowadays need to establish a mobile presence.

2020 brings with it nearly 5 billion mobile users.Mobile accounts for approximately half of the web traffic worldwide.

In the fourth quarter of 2019, mobile devices (excluding tablets) generated 53 percent of global website traffic.A mobile website is a website optimized and scaled for mobile devices.

With features including smaller fonts, fewer page elements, and less white space in comparison to desktop sites.Whereas, a mobile app is a program accessed via the internet or stored locally.

It is just a scratch on the service of mobile optimisation.The fact is businesses will benefit far more from there own mobile app to fully optimise their brand and mobile site for their customers.User PreferencesResearch shows that consumers prefer mobile apps over mobile sites due to user experience, speed, features, and special offers such as coupons, reward programs, etc.

This will make it one of the most powerful tools for return business.Comparing ConversionsRecent research done by Criteo indicates that mobile apps are what close the deals when it comes to online purchases.

MarketsandMarkets™ 2024-03-19
Browse 276 market data Tables and 60 Figures spread through 301 Pages and in-depth TOC on "AdTech Market - Global Forecast to 2030"Download PDF Brochure : https://www. id=135513139By services, managed services to register for the highest CAGR during the forecast periodThe services segment of the AdTech market is growing rapidly. By region, Asia Pacific accounted for the highest growth rate during the forecast periodAsia Pacific is witnessing significant technological innovation in the AdTech market. Some major players in the AdTech market include Meta (US), Google (US), Amazon (US), Adobe (US), Yahoo (US), Zeta (US), Microsoft (US), Celtra (US), Basis Technologies (US), Luna (US), NextRoll (US), Quantcast (US), Criteo (France), Affle (India), InMobi (India), Demandbase (US), The Trade Desk (US), Adform (Denmark), Equativ (France), Tremor International (Israel), Innovid (US), Mediaocean (US), DoubleVerify (US), Magnite (US), Copy. com or follow us on Twitter, LinkedIn and Facebook.
MarTech Cube 2020-05-29
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Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the launch of its first-to-market, self-service Retail Media platform.

Retail media, the placement of brand-sponsored advertising within retailer e-commerce sites and apps, is growing rapidly as shopping increasingly moves toward e-commerce.

Now, retailers can drive incremental revenue by providing tools that make it easy for brands and agencies to manage retail media campaigns, while also maintaining control of the shopper experience.

Additionally, retailers and brands using the platform can deliver consent-based, personalized advertising without relying on third-party cookies.“Criteo has built the technology that allows retailers and brands to better partner with one another to deliver a more relevant shopping experience and increase product sales,” said Geoffroy Martin, EVP and General Manager, Growth Portfolio at Criteo.

“We’re thrilled to now offer a transparent-by-design platform, which enables retailers to scale their retail media businesses and makes it easier for brands to buy across retailers using standardized workflows and metrics.

This will truly accelerate retail media to the next level of brand investment.”David Hutchinson, VP, Marketplace and Retailer Optimization, iProspect, added: “Retail media was already growing, but we have seen an increase of dollars flowing to it in the past two months.

MarTech Cube 2020-11-20
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Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced an integration with Oracle Data Cloud to strengthen its existing brand safety offering.

Criteo’s AI Engine, a predictive bidding tool, is now integrated with Oracle Contextual Intelligence, a solution providing real-time content review and classification pre-bid to clients across brand-suitable categories.Brand safety continues to gain prominence with advertisers and marketers concerned by the rise of sensitive news topics and misinformation.

According to a recent Interactive Advertising Bureau (IAB) study, over 77% of industry professionals cited brand safety as a key priority in 2020.

Criteo is responding to these industry needs through its integration with Oracle to deliver greater brand protection to marketers while continuing to provide scale and performance.“Criteo is committed to delivering a safe and transparent advertising experience for brands and publishers alike,” said Len Ostroff, SVP Global Partnerships and Alliances at Criteo.

“Oracle Data Cloud is a leader in contextual intelligence.

Our integration with them will bring semantic detection power pre-bid to our global brand safety offering so we can better serve our clients.”https://www.martechcube.com/adtech-leader-criteo-integrates-with-oracle-data-cloud/

Drishti Khatri 2023-06-16
The major players in the retargeting software market include AdRoll, Jabmo, Outbrain, SteelHouse, Justuno, Criteo, Mailchimp, ReTargeter, OptiMonk, Marin Software, Retargeting, Match2One,. Get more information on "Global Retargeting Software Market Research Report" by requesting FREE Sample Copy athttps://www. Browse Global Retargeting Software Market Research Report with detailed TOC athttps://www. By Type·        Cloud Based·        On PremisesBy Application·        Large Enterprises·        SMEsRegional AnalysisThis section covers the regional outlook, which accentuates current and future demand for the Retargeting Software market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Purchase Complete Global Retargeting Software Market Research Report athttps://www.
Thomas Lobo 2021-05-25
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DecisionDatabases has published the latest report on Mobile Advertising Market by manufacturers, regions, type, and application, forecast to 2026. The key market players for the global Mobile Advertising market are listed below:     Smaato     GoWide     InMobi     Mobvista     AdColony     Yeahmobi     PassionTeck     Google     GumGum     Digital Turbine     Global Wide Media     Leadbolt     Leadbol     Moloco     Adperio     Liftoff     Criteo     Twitter     UnityAds     Apple Search Ads     Tapjoy     Vugle    Others Click here to get a FREE Sample Copy of the Mobile Advertising Market Research Report @ https://www.decisiondatabases.com/contact/download-sample-14603 The Global Mobile Advertising Market Report is equipped with market data from 2016 to 2026. It also evaluates the competitive scenario of the leading players. COVID-19 Impact Analysis on Mobile Advertising Market The global pandemic COVID-19 has affected the Mobile Advertising market directly or indirectly. Do You Have Any Query Or Report Customization? Ask Our Market Expert @ https://www.decisiondatabases.com/contact/ask-questions-14603 Why Purchase this Report?
MarketsandMarkets™ 2023-11-06
Browse 276 market data Tables and 60 Figures spread through 301 Pages and in-depth TOC on "AdTech Market - Global Forecast to 2030"Download PDF Brochure : https://www. id=135513139By services, managed services to register for the highest CAGR during the forecast periodThe services segment of the AdTech market is growing rapidly. Some major players in the AdTech market include Meta (US), Google (US), Amazon (US), Adobe (US), Yahoo (US), Zeta (US), Microsoft (US), Celtra (US), Basis Technologies (US), Luna (US), NextRoll (US), Quantcast (US), Criteo (France), Affle (India), InMobi (India), Demandbase (US), The Trade Desk (US), Adform (Denmark), Equativ (France), Tremor International (Israel), Innovid (US), Mediaocean (US), DoubleVerify (US), Magnite (US), Copy. ai (US), Nickelytics (US), C Wire (Switzerland), Cavai (Norway), Titan Digital (US), Glimpse Protocol (UK), StackAdapt (Canada), Cosmose AI (Singapore), Vidsy (UK), and Linkby (Australia). com or follow us on Twitter, LinkedIn and Facebook.
Bella Garvin 2021-07-30

After all, people are frequently utilizing mobile applications to sell and buy houses, and brokers are practicing them for daily duties, meeting and coordination with customers, and marketing exercises.

With this knowledge, it becomes manifest that real estate app development is an enterprise that is well-suited for mobile applications.

One key cause is that the market has ever been ready to use emerging technology and accommodate new requests.

In this blog, we will examine real estate development trends, real estate mobile app characteristics, details about the business in 2021, and how to create a real estate app?Why Real Estate Mobile App Development Is One Of The Leading Trends of the Industry?A More Pleasant Buyer ExperienceCustomers will be capable to experience a personalized adventure that absolutely meets their requirements.

They will be capable to protect their researches and favorite businesses, get detailed community knowledge, have immediate access to a leased computer, take 3D tours, and more.

By building a rewarding experience, client happiness will be higher, and as per a modern Criteo examination study, real estate mobile apps are double as more disposed to engage users than websites.

Sachin Koli 2021-01-13
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 A New Research on the Global DSP (Demand-Side Platform)  Industry was ran to generate useful and effective reports.

This analysis is an ideal mix of quantitative and qualitative data that highlights barriers, gap analysis of competitions and business, and essential market progress and also will fad on the marketplace.Key Player Mentioned: Criteo, Double Click, Facebook Ads Manager, Adobe, Trade Desk, Amazon (AAP), Appnexus, Dataxu, Mediamath, SocioMatic, Sizmek, Tubemogul, Oath Inc, AdForm, Amobee, Centro IncRequest Sample Copy at: https://introspectivemarketresearch.com/request/13001A research report on the Market that is DSP (Demand-Side Platform)  2020 business study report is printed.

Here is the major document provided that the customer and business are interested in knowing not just the present competitive market requirements, but also the things they maintain in the long run involving the approaching period, i.e.

The analysis is divided by area, type, leading program and business.Product Segment Analysis: RTB (Real Time Bidding), PPB (Programmatic Premium Buying)Application Segment Analysis: Retail, Automotive, Financial, Telecom, OthersRegional Segment Analysis: North America (U.S.; Canada; Mexico), Europe (Germany; U.K.; France; Italy; Russia; Spain etc.

), Asia-Pacific (China; India; Japan; Southeast Asia etc.

The study provides important statistics on the market situation of producers and provides useful advice and directions for businesses and individuals curious about the industry.

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