This week I m excited to feature Carol Krol, editor-in-chief of DemandGen Report.Location: I work from my home office in New York City, and twice a week I commute to the office in Hasbrouck Heights, NJ.It s lovely when the sun streams through in the morning, but I usually have to shut the windows and go on mute on conference calls because of occasional sirens.I have a tiny knight on horseback figurine on my desk that I got at The Cloisters years ago.I love music, but I m all about the lyrics, so I find listening to most music while working is a distraction.A former boss and mentor pointed it out, gently, years ago and I ve been practicing listening and not interrupting ever since.
By Matt Heinz, President of Heinz Marketing How I Work is one of my favorite recurring features in Inc Magazine as well as via Lifehacker s This Is How I Work Series, and recently several sales experts including Anthony Iannarino, Dave Brock and Trish Bertuzzi participated as well.Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard How I Work questions.This week I m excited to feature Jim Obermayer, Founder of the Sales Lead Management Association SLMA .James has been managing sales & marketing programs for more than 35 years, including a wide variety of industries and genres.What s your favorite to-do list manager?Grit by Angela DuckworthThe Man in the Queue, Josephine TeyOn the Shortness of Life by Seneca.
By Matt Heinz, President of Heinz Marketing How I Work is one of my favorite recurring features in Inc Magazine as well as via Lifehacker s This Is How I Work Series, and recently several sales experts including Anthony Iannarino, Dave Brock and Trish Bertuzzi participated as well.Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard How I Work questions.You can catch up on everyone we ve featured thus far in the How I Work series here.This week I m very excited to feature Jessica Weimer, Director, Global Demand Generation for ServiceNow.Jessica is a recent honoree of the Top 40 Demand Marketing Game Changers program from Integrate & Heinz Marketing, chosen by a judging panel of her peers for the work she s driven directly to increase marketing contribution to sales.
By Matt Heinz, President of Heinz Marketing How I Work is one of my favorite recurring features in Inc Magazine as well as via Lifehacker s This Is How I Work Series, and recently several sales experts including Anthony Iannarino, Dave Brock and Trish Bertuzzi participated as well.Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard How I Work questions.This week I m thrilled to feature Kristine Steuart, CEO and co-founder of Allocadia, a marketing operations platform that helps B2B marketers worldwide improve their ROI and act like profit centers.Prior to Allocadia, Kristine ran Resonance Marketing after years of experience managing marketing for Business Objects, Crystal Decisions and more.Speaking of Allocadia, please register for a webinar I m co-presenting with Allocadia s director of customer & marketing insights Sam Melnick focused on a marketing maturity model that your organization can use to further explain marketing s direct, measurable impact on revenue and profitability.
You can catch up on everyone we ve featured thus far in the How I Work series here.I go up to the Mountain View office for a couple days every other week when I don t have a newborn .When I m 60, I think I ll be cool again.1 is my humans/team – just a great set of competent and diverse people toMy daughter s artwork on the walls and my favorite autographed baseball memorabilia from a signed Pete Rose bat to an autographed Ted Williams ball .spin that as Cuts my commute down and you know we are in a drought!
By Matt Heinz, President of Heinz Marketing How I Work is one of my favorite recurring features in Inc Magazine as well as via Lifehacker s This Is How I Work Series, and recently several sales experts including Anthony Iannarino, Dave Brock and Trish Bertuzzi participated as well.Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard How I Work questions.You can catch up on everyone we ve featured thus far in the How I Work series here.This week I m really excited to feature Peter Isaacson, chief marketing officer for Demandbase.Despite his University of Colorado education go Huskies!
By Matt Heinz, President of Heinz Marketing How I Work is one of my favorite recurring features in Inc Magazine as well as via Lifehacker s This Is How I Work Series, and recently several sales experts including Anthony Iannarino, Dave Brock and Trish Bertuzzi participated as well.Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard How I Work questions.A 2016 Demand Marketing Game Changer honoree, Eddie has honed his digital and demand marketing skills at companies such as Bills.com, Red Hat and Tintri.Work: Mac Book 13in w/ 2 24 ViewSonic MonitorsHome: Mac Book Pro 15in 3.1 GHZ/16GB/512GB w/2 24 ViewSonic Monitors
By Matt Heinz, President of Heinz Marketing How I Work is one of my favorite recurring features in Inc Magazine as well as via Lifehacker s This Is How I Work Series, and recently several sales experts including Anthony Iannarino, Dave Brock and Trish Bertuzzi participated as well.Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard How I Work questions.And according to her personal bio, she s also an eternal optimist and lover of peanut butter.Usually, a stand-up desk with single monitor, cluttered with various campaign designs and creative mock-ups.Currently I m 7 months pregnant so have migrated to a seated desk with stability ball.
By Matt Heinz, President of Heinz Marketing How I Work is one of my favorite recurring features in Inc Magazine as well as via Lifehacker s This Is How I Work Series, and recently several sales experts including Anthony Iannarino, Dave Brock and Trish Bertuzzi participated as well.Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard How I Work questions.John is a rare breed of marketer who started his career in sales as a rep and eventually an inside sales manager then made the jump to marketing and demand generation.John is also an accomplished bassist, currently playing for Evan Lanam & The Live Oaks, a San Francisco-based Americana/folk/soul band.Current computers: MacBook Pro w/ supped up processing & graphics I like things to go fast and look good
By Matt Heinz, President of Heinz Marketing How I Work is one of my favorite recurring features in Inc Magazine as well as via Lifehacker s This Is How I Work Series, and recently several sales experts including Anthony Iannarino, Dave Brock and Trish Bertuzzi participated as well.You can catch up on everyone we ve featured thus far in the How I Work series here.This week I m excited to feature David Fortino, SVP of audience & product at NetLine Corporation.and in that time has managed thousands of demand generation programs for clients worldwide.Clearbit, Import.io, Giphy, Evernote, Salesforce, LinkedIn, Fireshot, WhereGoes, RAW, LightBeam, and last but certainly not least Zwift.
By Matt Heinz, President of Heinz Marketing How I Work is one of my favorite recurring features in Inc Magazine as well as via Lifehacker s This Is How I Work Series, and recently several sales experts including Anthony Iannarino, Dave Brock and Trish Bertuzzi participated as well.Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard How I Work questions.This week I m excited to feature Kelly Riggs – founder, president and chief sales officer of The Business Locker Room.Kelly is a veteran sales executive, leader and trainer who has helped thousands of professionals throughout North America increase their results and success.Current computers: iMac desktop and 13 MacBook Pro
By Matt Heinz, President of Heinz Marketing How I Work is one of my favorite recurring features in Inc Magazine as well as via Lifehacker s This Is How I Work Series, and recently several sales experts including Anthony Iannarino, Dave Brock and Trish Bertuzzi participated as well.Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard How I Work questions.This week I m excited to feature Tom Cates, founder and CEO of salesEQUITY.Tom is a highly-decorated sales & marketing veteran, has contributed to four books on customer-based strategies for driving greater operational effectiveness, and holds a US Patent to a customer-implemented system for partner loyalty measurement.Location: Acton Ma, Boston Ma, the World J
By Matt Heinz, President of Heinz Marketing How I Work is one of my favorite recurring features in Inc Magazine as well as via Lifehacker s This Is How I Work Series, and recently several sales experts including Anthony Iannarino, Dave Brock and Trish Bertuzzi participated as well.Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard How I Work questions.This week I m featuring TJ Waldorf, VP Inside Sales & Marketing, SingleHop who is responsible for leading the operations and execution of the Inside Sales team.TJ brings over 8 years of web hosting and e-commerce industry experience to the SingleHop team and has a passion for delivering an unparalleled customer experience.As a proven, results-oriented sales and operations leader, TJ has launched and grown several inside sales and account management teams.
By Matt Heinz, President of Heinz Marketing How I Work is one of my favorite recurring features in Inc Magazine as well as via Lifehacker s This Is How I Work Series, and recently several sales experts including Anthony Iannarino, Dave Brock and Trish Bertuzzi participated as well.Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard How I Work questions.This week I m thrilled to FINALLY feature Koka Sexton, a leader in the social selling movement and founder of Social Selling Labs.After eight years as a Team Leader in the United States Army, Koka began a rapid rise across numerous sales and marketing roles at companies such as Paragon Software, InsideView, LinkedIn and more.Koka is a frequent speaker, writer and active evangelist for now to use social media to build and manage scalable sales pipelines.
By Matt Heinz, President of Heinz Marketing How I Work is one of my favorite recurring features in Inc Magazine as well as via Lifehacker s This Is How I Work Series, and recently several sales experts including Anthony Iannarino, Dave Brock and Trish Bertuzzi participated as well.Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard How I Work questions.Lee was named by LinkedIn as one of the top 25 Social Media Marketing Experts, and his blog is ranked by Ad Age as one of the top marketing blogs in the country.Soon, Riga Latvia via London.Current computers: I have a small pile of beat up laptops, but only use my MacBook Pro
By Matt Heinz, President of Heinz Marketing How I Work is one of my favorite recurring features in Inc Magazine as well as via Lifehacker s This Is How I Work Series, and recently several sales experts including Anthony Iannarino, Dave Brock and Trish Bertuzzi participated as well.Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard How I Work questions.This week I m very excited to feature Nikki Nixon, director of FlipMyFunnel for Terminus.Nikki and her team have, from scratch, created a movement around account-based marketing ABM strategies through a variety of events, tweet chats, guerrilla marketing tactics and more.Current mobile devices: Apple iPhone, iPad Pro
By Matt Heinz, President of Heinz Marketing How I Work is one of my favorite recurring features in Inc Magazine as well as via Lifehacker s This Is How I Work Series, and recently several sales experts including Anthony Iannarino, Dave Brock and Trish Bertuzzi participated as well.Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard How I Work questions.Ommwriter, Asana, Gmail, the phone, and my notebook.I have a table with a bottle of garlic pills and a photo of my kids on it.I sit on a wooden banker s chair from the 50 s, which gets uncomfortable after a few hours so it forces me to get up and walk.
By Matt Heinz, President of Heinz Marketing How I Work is one of my favorite recurring features in Inc Magazine as well as via Lifehacker s This Is How I Work Series, and recently several sales experts including Anthony Iannarino, Dave Brock and Trish Bertuzzi participated as well.Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard How I Work questions.Current computers: MacBook Pro 13″ and 17″Current mobile devices: Apple iPhoneWhat apps/software/tools can t you live without?
By Matt Heinz, President of Heinz Marketing How I Work is one of my favorite recurring features in Inc Magazine as well as via Lifehacker s This Is How I Work Series, and recently several sales experts including Anthony Iannarino, Dave Brock and Trish Bertuzzi participated as well.Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard How I Work questions.Fitzgerald has run sales at organizations such as TrackMaven, Vocus & ADP, plus has helped develop training programs for numerous organizations.A proud Notre Dame alum, Caitlin is also a frequent attendee, presenter and speaker at B2B conferences nationwide.Current computers: Dell Touchscreen laptop for work.
By Matt Heinz, President of Heinz Marketing How I Work is one of my favorite recurring features in Inc Magazine as well as via Lifehacker s This Is How I Work Series, and recently several sales experts including Anthony Iannarino, Dave Brock and Trish Bertuzzi participated as well.Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard How I Work questions.She s been with us for more than seven years !Maria is one of the most organized people I know, a fantastic manager and mentor of people, and a constant positive presence through our office.I used to organize everything using spreadsheets – from strategy briefs to production schedules, budgets, databases for my work and clients as well as personal stuff like grocery shopping, household tasks and menu planning for Thanksgiving.
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