Its augmented reality for your ears. Please visit Marketing Land for the full article.
Google has dozens of popular hardware and software products. But there are many Google innovations that have crashed and burned, or slowly petered out over time, like Google Glass and Google Plus. Google has killed off a few major products over the last few years, including Inbox by Gmail and Allo, yet another Google-made messaging app.  The latest casualty is Google Play Music, Google's music library and streaming service.  Visit Business Insider's homepage for more stories. Google is known for its collection of wildly popular products, from Search to Maps to Android. But not everything the company touches turns to gold. Google Glass was supposed to change the world, but it quickly became a punch line. And remember Google Buzz? Now, Google has killed off yet another app, Google Play Music. The music service app never gained the popularity of its competitors, Spotify and Apple Music, and Google will shut it down for good this year.  Of course, sometimes the best innovations are the ones that everybody thinks are doomed to fail early on but then eventually take off, so it makes sense that Google has had its fair share of misses over the years. Still, we highlighted some of the major products that have ended up in the Google graveyard. (There are plenty more, however: an avid coder named Cody Ogden created a website listing all the products Google has ditched over the years. Ogden's site, Killed by Google, lists over 200 now-defunct products.) Here's a look at 21 of Google's biggest misses.Google Answers was the first project Google worked on and started as an idea from Larry Page. Answers lasted for more than four years but stopped accepting questions in 2006. Source: Google Lively, Google's virtual worlds, lasted a little over a year. Google said it created Lively because it "wanted users to be able to interact with their friends and express themselves online in new ways," but it just didn't catch on. Lively was shut down in 2008. Source: Google Google first unveiled Glass in dramatic fashion in 2012, but the device never made it to the masses. Glass came with a high price tag, software issues, potential privacy problems, and it generally looked too nerdy. Google ended consumer sales of Glass in January 2015, but it continues to sell the device to businesses and is working on a new version. Source: Business Insider Google Buzz was a social-networking service that was integrated into Gmail, but it was plagued with problematic privacy issues and never caught on. The company announced in October 2011 it would shut down the service to focus on Google+ instead. Source: Google The Google Play edition Android phone was introduced in the spring of 2014. But by January 2015, they were listed as "no longer available for sale" and a Galaxy S5 edition of the phone never materialized, despite leaked photos appearing online. Source: Ars Technica Google Wave was designed to let people message each other and edit documents together, but users were confused by it and it quickly flopped. Wave lasted about a year before it was killed in August 2010. Source: Business Insider Google Video was Google's own video-streaming service, launched before the company bought YouTube in 2006. Google Video stopped accepting new uploads in 2009, but Video and Youtube coexisted until August 2012 when Google shut down Video for good. Source: TechCrunch Google's Nexus Q, a streaming media player that was designed to connect all home devices, was unveiled with great fanfare at the company's 2012 developer conference. Reviews of the $299 Q in tech blogs were brutal, and Google shelved the product before it ever went for sale to the public. Source: 9to5Google Google X, an alternative interface for the search engine, lasted exactly one day before Google pulled the plug. A strange tribute to Mac OS X's dock, the site said: "Roses are red. Violets are blue. OS X rocks. Homage to you." Google X was quickly taken offline on March 16, 2005, and today the name has been repurposed as Google's research division. Source: MacWorld Originally intended to give people access to health and wellness information, Google Health was closed for good in January 2012 after Google observed the service was "not having the broad impact that we hoped it would." Source: Google Google Reader was a news-reading app that let users pull in stories from blogs or news sites. Google announced it was shutting down Reader in March 2013 — much to users' dismay and outrage — and it was officially killed in July 2013. Source: Business Insider Google Catalogs, an interactive shopping program that digitized catalogs, was shut down in 2015. Google shuttered the mobile version of Catalogs in 2013 and shut down the desktop version two years later. Source: PMG Google Hangouts On Air — Google's live-streaming service — is moving to YouTube Live beginning September 2016. The service was originally created in 2012 when live streaming was catching on and was once used by President Obama and Pope Francis. Source: The Verge Dodgeball, a service that let users check in at locations, was purchased by Google in 2005. Its founders, which included Dennis Crowley, left Google seemingly on bad terms in 2007 and Crowley went on to build a very similar service, Foursquare, two years later. Source: Venture Beat iGoogle, a personalized homepage, was shut down in 2013. Created in 2005, iGoogle allowed users to customize their homepage with widgets. Google said iGoogle wasn't needed as much anymore since apps could run on Chrome and Android. Source: Google Orkut was once a popular social-networking service that grew out of a Googler's "20% time" project. The site was more popular abroad than it was in the US and Google decided to kill it in September 2014. Source: Business Insider Google Notebook was a precursor to Google Docs and was a place to copy and paste URLs or write notes that could be shared or published. Google stopped development on Notebook in 2009 and officially shut it down in July 2012, transferring all data from Notebook to Google Docs. Source: Google Google Plus was intended to be Google's social-networking service. But Google decided to shutter it after a software glitch caused Google to expose the personal profile data of hundreds of thousands of Google Plus users. The software glitch came to light this past spring, but managers there chose not to go public with the information, according to a report from The Wall Street Journal Here's what Google had to say about the demise of Google Plus: "[W]hile our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps. The consumer version of Google+ currently has low usage and engagement: 90 percent of Google+ user sessions are less than five seconds." Allo was Google's smart messaging app. But it never gained "the level of traction" Google was hoping for. Allo was announced at the company's developer conference in May 2016. It was intended to be a smart messaging app that had Google Assistant built in for things like surfacing restaurant recommendations or supplying facts in real time.  But after lackluster adoption, the company said in April 2018 it would be "pausing investment" on the app. "The product as a whole has not achieved the level of traction that we'd hoped for," Anil Sabharwal, vice president of product at Google, told The Verge at the time. Google shut down Allo for good in March 2019. Inbox by Gmail was intended to be a new take on email, aimed at making it more efficient and organized. The app bundled together emails about the same topic, highlighted the most important details from a message, and gave the user the option to set reminders or snooze a message. But Google started adding many of those features to Gmail proper, and announced in 2018 it would shut Inbox down at the end of March 2019.  Google Play Music was intended to compete with Spotify and came pre-installed on Android devices. Google launched its music service in 2011 as a competitor to iTunes. Over time, Google added streaming and rebranded the service to Google Play Music. But it never took off in the way that Spotify and Apple Music did, and Google began to sunset the product in favor of YouTube Music.  Beginning this September, Google Play Music will begin shutting down and will stop working for good in October. 
Ten years later, Foursquare is far past its scrappy consumer days as it builds out its B2B services, but its latest announcement is thrusting it back into the scrappy consumer business.Onstage at TechCrunch Disrupt SF, Foursquare co-founder Dennis Crowley announced that the company is launching a free version of their Pilgrim SDK, which allows developers to push contextual notifications to their users based on their location data.The SDK “powers most of the most interesting stuff we do as a company,” Crowley told TechCrunch, but there’s also “been a super high bar for [customers] getting involved with Pilgrim.”The company has previously had to interface pretty directly with potential customers so adopting a freemium model could open a sales pipeline for smaller customers that rely on Foursquare since birth.Free-tier customers won’t be paying by dumping their user data onto Foursquare’s servers, the company says.“This is about lowering the bar for just being able to play with it,” Crowley says.
Flickr / Sharyn MorrowWhen Foursquare launched, it quickly became one of the biggest, buzziest startups.The company, which started as a a location-based check-in game for users, has gone on to raise over $240 million from investors, including from prominent venture capital firms Andreessen Horowitz and Spark Capital.What did Foursquare look like before it raised any money at all?According to the company's earliest investor pitch deck, which cofounder Dennis Crowley sent to Business Insider back in 2011, the app was a self-proclaimed "part friend-finder, part social city-guide, part social-game."Crowley shared Foursquare's original pitch deck from July 6, 2009, three months after Foursquare's famous SXSW and two months before he says funding talks "really kicked up."Foursquare's initial logo looked a lot different than the pink logo it has now.
Foursquare is using South by Southwest (SXSW) to test out something new—just like it did a decade ago with the original app.This week during SXSW in Austin, Foursquare founder Dennis Crowley elaborated on company’s week-long demo of “hypertrending,” a feature within the FourSquare and Swarm apps that shows real-time visualizations of the area’s most crowded—and least crowded—locations.Rather than tracking locations all the time like some apps, hypertrending will only track foot traffic in and out of locations like bars, coffee shops, restaurants and venues, focusing on the visit rather than the visitor.According Crowley, the feature could have a wide range of uses ranging from finding the most popular spots of the moment to (eventually) AI giving descriptions of locations as users pass by.As of now, the feature will only be available during SXSW, while the Texas town is flooded with techies and tourists—but that’s only because Crowley wants to gather feedback from users on the ground before rolling it out, he explained.“I feel like I’ve been on this stage at SXSW before about Foursquare [doing] all these magic tricks with data,” he said on stage on Saturday.
A decade after location services company Foursquare first launched at the SXSW festival in Austin, co-founder Dennis Crowley is back at this year’s conference with a message for the rest of Silicon Valley: beware Washington, because the tide is starting to turn against widespread, unethical data collection.Crowley yesterday announced an Austin-specific demo of an experimental anonymized location-tracking feature for Foursquare called hypertrending.Today, in an early morning SXSW talk, Crowley tacked hard questions around ethics, privacy, data collection, and regulation, thanks largely to constant prodding from CNN’s Laurie Segall.Crowley says that companies like Google and Facebook — alongside the thousands of smaller, more unsavory data collectors and brokers — are going to have reckon with potential regulatory changes and a sharp shift in the public’s attitude toward ad targeting and data privacy.“We think a lot about what future legislation will look like, specifically for location technologies,” Crowley says.And they’re probably companies you’ve never heard of and they don’t want you to know their name.”
When you walk into a restaurant at this year’s SXSW, Foursquare’s new Hypertrending feature will know.Your phone will show up as a blip on a live map that literally anyone in Austin, Texas can access.And Foursquare co-founder and CEO Dennis Crowley just really wants to know: do you think that idea is creepy, or no?“If this freaks people out, we don’t build stuff with it,” Crowley told TechCrunch, talking past the fact that he’s apparently already done so at SXSW.Mind you, Hypertrending is anonymous in the sense that no one should be able to pin down exactly who’s inside a restaurant or bar.It’s designed to let other Foursquare users see which establishments are popular, but more visually than Foursquare’s trending metrics have provided in the past.
It’s Thursday afternoon, and I’m on the eighth floor of a nondescript building in the Flatiron District, sitting across from Foursquare cofounder Dennis Crowley.He pulls out his phone to show me an unreleased, nameless game that he and his skunkworks-style team Foursquare Labs have been working on.Think “Candyland,” but instead of fantasy locations like Lollipop Woods, the game’s virtual board includes place categories associated with New York City neighborhoods.But in Crowley’s version, the cards are the habits and locations of real people, whose data has been turned into literal pawns in the game.Crowley tabs to a different part of the game and dozens of first names and generic cartoon avatars pop up on the screen beneath the header, “Brooklyn Roasting Company,” a real cafe on the first floor of the building we’re in.“Downstairs in the cafeteria there's 40 people,” Crowley says, thumbing through the list.
Ten years after the launch of Foursquare at SXSW, the company is laying its technology bare with a futuristic version of its old app that doesn’t require a check-in at all.The godfather of location apps is returning to the launchpad with Hypertrending, but this time it hopes to learn what developers might do with real-time info about where people are and where they aren’t.Hypertrending uses Foursquare’s Pilgrim technology, which is baked into Foursquare’s apps and offered as an third-party enterprise tool, to show where phones are in real time over the course of SXSW in Austin, TX.Hypertrending also has a Top 100 list that is updated in real time to show which places are super popular, with arrows to show whether a place is trending up or down.Hypertrending was cooked up in Foursquare’s skunkworks division, Foursquare Labs, led by the company’s cofounder Dennis Crowley .The feature is only available during SXSW and in the Austin area, and thus far Foursquare has no plans to launch this publicly.
In June 2017, Instagram announced that it had started testing a feature it then called “favorites,” which was an attempt to reinvent the friends list and encourage people to share more by letting them post to a more limited group of their followers.In response to the rise of “Finstagrams” — private accounts followed only by a person’s closest friends — the company sought to give users more tools for private sharing, with a suite of features that touched nearly every part of the app.Nearly 18 months later, Instagram’s twist on private sharing has arrived, and it looks much different than it did in 2017.And while it has been scaled back from its earlier incarnation, close friends could still reshape the social dynamics on Instagram.To use the new feature, open up the Stories camera and take a photo or video.After you finish your shot, you’ll notice a new green circle with a white star in it.
Here are some ideas for making 2018 more successful.Stephen Lovekin/Getty Images; Courtesy of Tony Robbins; Charley Gallay/Getty Images; Richard Drew/APIf you're hoping for a more successful 2018, you may want to tailor your New Year's resolution to help you meet your goal.Dry Bar founder Alli Webb wants to be the best mom, founder, mentor, and wife that she can be"My life and schedule has been so nuts over the last eight years, and while I wouldn’t change a single thing, in 2018 I am going to really try to eat better, go to bed earlier, and travel more with my kiddos, who are minutes away from outgrowing family vacations.Foursquare cofounder and Executive Chairman Dennis Crowley wants to use location technology for social good"My resolution for 2018 is to use the power of Foursquare for social good.
I love the fact that Swarm makes it possible to check into locations and organize all of those check-ins into one convenient database that contains a history of my visits.As Foursquare CEO Dennis Crowley explained recently, lifelogging has always been an integral part of Swarm.I’ve been to TOHO Cinemas in Tokyo three times; The Highball in Austin, Texas, 16 times; and the Crema Coffee Roasting Co. in San Jose, Calif., 31 times.My lifelog is also a way for me to enjoy that undeniable moment of reflection when you ask, “Where was I and what was important to me a year ago at this time?”So, I was pleased to see Foursquare make it easier for me to find and use my lifelog, such as:Featuring an interactive map where I can visualize my life through check-ins.
The days of great companies, products and services naturally finding their markets are long gone.The advent of social connectivity means consumers are shaping strategies and influencing brands like never before.To Dennis Crowley, customer engagement is all a game--and has been for a decade.Crowley advocated the concept of geo-location for social networks and the idea of using mobile technology to "check in" at physical locations in 2000, before Twitter and even Facebook enchanted the world with their approach to social networking.That year, Crowley and his New York University classmate Alex Rainert co-founded Dodgeball to turn mobile devices into platforms where users could text their location to reveal friends, friends of friends and interesting venues nearby.The platform generated significant underground buzz and caught the attention of Google, which acquired the startup and its founding team in 2005.
"This allows us to get closer to being able to prove that there's a real business here," says Dennis Crowley, the company's founder and chief executive.Part of that plan, it seems, is to focus more on users searching for places, not just checking in.The search bar is important because the lion's share of Foursquare's revenue comes from ads on its search engine.-- Bloomberg Businessweek and PC MagLinkedIn buys news reader Pulse for $90 million.The acquisition of Pulse is expected to help LinkedIn become "the definitive professional publishing platform," wrote LinkedIn's Deep Nishar in a blog post.
Foursquare has come a long way since CEO Dennis Crowley appeared on the cover of Wired UK as “the new king of social media,” donning an actual crown.Feeling threatened, Facebook acquired Foursquare’s only competitor of note, Gowalla, and unveiled its own Foursquare killer, Places.“Mainstream users felt like the idea of sharing your location with friends felt like a hipster millennial game that might not apply to them,” Jeff Glueck, Foursquare’s COO, tells Fortune.The company rolled out a major redesign of its namesake mobile application to shift focus from badges and mayorships to “Explore,” its restaurant and bar recommendations.As venture capitalists like to say, startups fail because they run out of money or the founder gives up.Right now, Foursquare has plenty of cash—$50 million in the bank, the company says—and founder Dennis Crowley, unlike many failed entrepreneurs, is doggedly, irrationally, defy-the-odds determined to make his company a success.
A large monitor on a wall at Foursquare's headquarters in New York displays graphs representing foot traffic to nearby bars, restaurants, and offices.The info, which rises in colorful hills like a topographic map, comes from check-ins and radio signals gathered from the company's two apps, Swarm and Foursquare City Guide.Cofounder and executive chairman Dennis Crowley calls this real-time location data “the secret sauce that makes us special.”Foursquare’s business directives have changed over time, but check-ins are still a key part of its DNA.Your clicking the check-in button is still important, but for different reasons.The company has evolved beyond being a social media app broadcasting your friends' favorite sandwich shop to become a bonafide location data firm that sells its rich dataset to anyone seeking fine-grained information about how people spend their time and money.
Foursquare, which launched in 2009, was once a high-flying startup that some predicted could be the next Twitter or even Facebook.By any measure, the company hasn’t become the next Twitter or Facebook, but these days it isn’t trying to be.Instead, Foursquare bills itself as a “location intelligence company” and is on its way to building a profitable business by selling data to other companies and developers.Two weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK.Based on proprietary data, the more than 11 billion check-ins registered through the Foursquare app over the years and machine learning technology, Foursquare co-founder and executive chairman Dennis Crowley says that the Pilgrim is “the crown jewel of our technology at Foursquare.”The next generation of GPS
The most important thing Foursquare has to offer is location data, and now it's offering it to mobile app developers via PilgrimFoursquare isn’t just helping you find new hot spots — the company is also helping other companies find you.According to a new report from Mashable, the location app is taking a step away from its consumer focus and instead looking to help other mobile apps with a new platform known as Pilgrim, which any mobile app developer can use to help garner insights into location-based information and mobile notifications.While it may not look a lot like the original Foursquare, founded in 2008 by Dennis Crowley, the goal of Pilgrim remains firmly in line with the app’s goals.As Crowley told Mashable, “We not only build cool things but build tools that help other people build cool things.We knew that someday we would have to build something that was a check-in button you would never have to press, without the person having to open their phone or even do anything.”
On Wednesday, we hosted the TNW NYC conference here in Brooklyn.Dennis Crowley of Foursquare fame , Cal Henderson co-founder of Slack , Robin Chase founder of Zipcar , Reddit co-founders Steve Huffman and Alexis Ohanian, and many more joined forces to present topics based on this year s theme: Momentum.From revenue to usage to traffic, each presenter touched on certain aspect of company growth.Besides the main theme, another topic seemed to emerge – that behind every company, we all experience the exact same issues.You might see someone else doing great, and from the outside, it seems they are super organized and have their shit together.And then you look at your own life and see nothing but chaos.
An alternative to big search engines such as Google.FourSquare is a mobile app which creates search-results based on the user s interests.The app is responsive to the user in terms of basing results on where the person has been going, and by responding to customer input about what they like.FourSquare will recommend places for the user to visit based on such guidelines.Founded and based in New York City, Dennis Crowley and Naveen Selvadurai are the founders of FourSquare.Crowley is an entrepreneur who has also founded a similar app to FourSquare called Dodgeball.