Search Engine Optimization (SEO)  has been around for almost as long as the internet has been public, and since the early days, businesses and brands have been using it to reach new audiences, bring traffic to their websites, spread knowledge, and drive growth through consumer conversions.
Over time, SEO has become a sophisticated practice that’s highly informed by current web user behavior, and today, both on-page and off-page techniques to ensure high-quality websites make it to the top of search engine result pages.
Let’s see what the terms exactly mean.On-Page SEOOn-page SEO involves all the on-site techniques you can employ to ensure a webpage will rank on a SERP (Search Engine Ranking Page), and it can also help determine how well that page ranks.
It uses both content and technical elements to improve the quality of a page, so the more on-page SEO you do, the more traffic you’ll get to a website and the more relevant that traffic will be.On page SEO Includes:Title tagsHeadings TagsContentURL structureAlt text for imagesSite speedInternal linksMeta descriptionsMeta KeywordsxmltxtResponsiveness Off-Page SEOOn one hand, on-page SEO touches on to the elements that you can control on your site itself, while off-page SEO touches on to the page ranking factors that do not exist in your site, e.g.
It consists of your promotional techniques, considering the measure of exposure something gets via the social media platforms, for example.
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