The concern borders on fear.
âIs what I read and hear at conferences trueâdisrupt or be disrupted?ââWhat does that even mean and how can my decades-old bank change its culture fast enough to start âdisruptingâ?âHow can my bank, with limited resources become part of the digital age of the customer?âHow can I compete with Amazon, Apple, the big banks, fintech, and digital-only banks?ââHow can we make money and meet the fast-changing demands of our customers?ââWhat will my business be like in the next few years?â These are the questions I hear as I meet with bankers throughout the country.Sometimes it is expressed explicitly, sometimes it goes unexpressed, but can be seen in the âalmostâ desperate actions of some banks to create change for the sake of change.To embark on costly projects without an overall strategy or plan.
At present, banks need to recognize that customer value and transparency go beyond how banks advise their customers.These primary customer-based metrics also need to be entwined into how banks attract, acquire, and onboard new accounts as well.Utilizing Salesforce to improve efficiency, make smarter decisions, and personalize the customer experience.Financial institutions want to serve their customers well, so they seek efficiency improvements.
Process automation plays a big part in customer engagement in retail banking.Manual, disconnected credit and lending processes are being removed and replaced with advanced, automated solutions.But for optimized customer engagement in retail banking, risk analytics, and decision-making should be tied to other business systems.Numerous fintech banks and organizations manually extract and duplicate Salesforce data to complete credit checks, risk scoring, and due diligence processes using legacy systems.This is slow and inefficient.
When they see them physically throughout their community, at softball games and July 4th parades.Is it possible that the convenience of an all-mobile or all online experience could outweigh the fact that the first serious conversation most people have about money is within the four walls of their local bank?
The key to success for regional and community banks is to combine that unique position of trust with fully integrated, multi-channel digital customer experiences that do not replace, but rather intelligently complement and supplement the traditional bank experience.Millennial to a bank; âIt was awesome when I stopped the other day and you quickly printed me some temporary checks, but why werenât you there for me when I wanted to do a mobile transfer from my commercial account to my husbandâs personal accountâ?