A traditional marketer might make a TV commercial or buy an ad online.
Why run an “awareness” campaign if you can get leads fast and cheap?
Growth marketers differ from Don Draper in that they focus on the entire customer funnel, not just the top of funnel.
Growth marketers are constantly tinkering with ads, tweaking website pages and testing hypotheses, all in the interest of increasing dollars generated by any means possible.
That being said, the concept of growth marketing was around much before the book was published in 2011.
The Lean Startup teaches entrepreneurs to:
A traditional marketer might make a TV commercial or buy an ad online.
Why run an “awareness” campaign if you can get leads fast and cheap?
Growth marketers differ from Don Draper in that they focus on the entire customer funnel, not just the top of funnel.
Growth marketers are constantly tinkering with ads, tweaking website pages and testing hypotheses, all in the interest of increasing dollars generated by any means possible.
That being said, the concept of growth marketing was around much before the book was published in 2011.
The Lean Startup teaches entrepreneurs to: