Instead, it's looking to gamers for added exposure.

The automaker announced Thursday it will serve as the official automotive partner of the Riot Games League of Legends Championship Series (LCS).

Honda will continue to sponsor Team Liquid, the esports team that most recently took home the top prize in the LCS, and it will also continue an existing partnership with streaming platform Twitch.

Honda first dabbled in the esports arena in 2014 and has worked with a number of organizations, including publisher EA and a presentation of the NHL World Championship.

Of course, this comes down to putting Honda's name in more places.

The automaker said advertising spots are "scarce" in LCS, and with the esports industry expected to grow throughout next decade, Honda wanted in.

FIFA 20 matches can be as boring as real-life soccer.

But Electronic Arts is spicing up the video game this year with Volta Football, a new way to play with three-on-three street soccer games.

It’s fast and fun, just like futsal, or street or indoor soccer.

And it brings creativity to your attempts to scoring goals, like passing the ball to yourself by bouncing it off a side wall.

Gameplay in Volta (Portuguese for “the return) is built on top of the existing EA Sports FIFA gameplay engine that develops and refines current elements of the game while adding new and fundamentally unique mechanics.

“We’re pretty excited to be able to kind of unleash Volta,” said Jeffrey Antwi, producer of Volta at EA, in a briefing.

Nintendo, Microsoft, and Sony will start requiring new and updated games that sell randomized loot boxes on their consoles to reveal the relative odds of getting individual in-game items through those loot boxes.

The announcement came during an FTC panel on loot boxes taking place in Washington, DC, today.

Entertainment Software Association chief counsel Michael Warnecke said that the three major console makers "have indicated to ESA a commitment to new platform policies with respect to the use of paid loot boxes in games that are developed for their platforms."

"And it would require the disclosure of the relative rarity or probabilities of obtaining randomized virtual items on their platforms."

Warnecke did not go into detail on which ESA publishers specifically were joining in on the move.

[Update: In a press release, the ESA says "Activision Blizzard, Bandai Namco Entertainment, Bethesda, Bungie, Electronic Arts... Take-Two Interactive, Ubisoft, Warner Bros. Interactive Entertainment, and Wizards of the Coast" are among the major publishers that will start disclosing loot box odds "by the end of 2020."