Over the last decade, our world has become more and more digital with the passing time.
The internet today affects almost all aspects of our lives; but most importantly it impacts our mind, our behavior, and our lifestyle in major ways.When we talk about the marketing world, the internet is also a good place to create brand awareness and spread information about what a brand stands for and what it believes in.
These might not only help the customers to understand the brand better, but also could help the brand understand the customers, and attract potential customers to it too.InstagramWith a very large user base, Instagram is one of the leading platforms, not only when it comes to social media, but the Internet in general.
A large base for this platform consists ofpeople under the age of 25, and it is perfect for sharing pictures, memes, and small videos that the brand curates.
Uploading photos, videos, posts, holding contests, holding lives; Facebook offers a bunch of features for every brand to experiment with, and to find what works for them.TwitterTwitter has a monthly user base of over 330 million, and is more popular amongst people of ages 18 to 50.
Although it is not as popular as Facebook, it still has a very diverse and big user base.