Russia s online and mobile games market amounted to 51.9 billion rubles in 2015, or $830 million at the average exchange rate, up 2 percent from the previous year.The estimate comes from Mail.ru Group, a major, LSE-listed Russian internet group with leading positions in this industry.An earlier forecast from western market research agency Newzoo put the Russian market at some $1.3 billion.According to Mail.ru Group s analysts, mobile games were the main growth driver 20% y-o-y in rubles , reaching 10.6 billion rubles $170 million , or 20% of the market.Meanwhile, the relative share of social games decreased from 27 percent in 2014 to 24 percent in 2015.Massively multiplayer online games MMO were still the most popular games, however, with a share estimated at 55 percent of the online and mobile game market.This segment amounted to 29 billion rubles in 2015 approximately $464 million , up 4 percent in rubles from 2014.2015 was not an easy year for the industry: several players left the market and, as a result, the share of social games fell.The situation in the MMO segment is more stable, with a number of interesting launches taking place recently … .
Gamekit is expanding its integrated marketing platform to North America, and it will use its rewards to connect mainstream brands with the elusive gamers on their own turf.The Warsaw, Poland-based marketing company has already reached 18 million gamers in 33 countries with its European customers.In Europe and Latin America, Gamekit has connected non-endemic brands such as Nestle, McDonald’s, and Red Bull, as well as video game developers and publishers Wargaming, Innogames, Plarium, Gaijin, and IGG, with an existing global audience.Half of its gamers are between the ages of 18 and 24, across console, PC, and mobile.Brands gain visibility across a user base of millions and yet only pay when players complete a task such as reaching a certain level in-game, allowing marketers to specify natural and fully integrated objectives, customized to each campaign, in order to deliver product- and client-specific return on investment (ROI).Gamekit’s seamless integration is based on a simple premise: offer prizes and rewards to players who reach certain achievements in partnered titles, or allow players to gain redeemable points by purchasing a product or participating in a promotion.
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