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Google has dozens of popular hardware and software products.
But there are many Google innovations that have crashed and burned, or slowly petered out over time, like Google Glass and Google Plus.
Google has killed off a few major products over the last few years, including Inbox by Gmail and Allo, yet another Google-made messaging app.
The latest casualty is Google Play Music, Google's music library and streaming service.
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Google is known for its collection of wildly popular products, from Search to Maps to Android. But not everything the company touches turns to gold.
Google Glass was supposed to change the world, but it quickly became a punch line. And remember Google Buzz?
Now, Google has killed off yet another app, Google Play Music. The music service app never gained the popularity of its competitors, Spotify and Apple Music, and Google will shut it down for good this year.
Of course, sometimes the best innovations are the ones that everybody thinks are doomed to fail early on but then eventually take off, so it makes sense that Google has had its fair share of misses over the years. Still, we highlighted some of the major products that have ended up in the Google graveyard.
(There are plenty more, however: an avid coder named Cody Ogden created a website listing all the products Google has ditched over the years. Ogden's site, Killed by Google, lists over 200 now-defunct products.)
Here's a look at 21 of Google's biggest misses.Google Answers was the first project Google worked on and started as an idea from Larry Page. Answers lasted for more than four years but stopped accepting questions in 2006.
Lively, Google's virtual worlds, lasted a little over a year. Google said it created Lively because it "wanted users to be able to interact with their friends and express themselves online in new ways," but it just didn't catch on. Lively was shut down in 2008.
Google first unveiled Glass in dramatic fashion in 2012, but the device never made it to the masses. Glass came with a high price tag, software issues, potential privacy problems, and it generally looked too nerdy. Google ended consumer sales of Glass in January 2015, but it continues to sell the device to businesses and is working on a new version.
Source: Business Insider
Google Buzz was a social-networking service that was integrated into Gmail, but it was plagued with problematic privacy issues and never caught on. The company announced in October 2011 it would shut down the service to focus on Google+ instead.
The Google Play edition Android phone was introduced in the spring of 2014. But by January 2015, they were listed as "no longer available for sale" and a Galaxy S5 edition of the phone never materialized, despite leaked photos appearing online.
Source: Ars Technica
Google Wave was designed to let people message each other and edit documents together, but users were confused by it and it quickly flopped. Wave lasted about a year before it was killed in August 2010.
Source: Business Insider
Google Video was Google's own video-streaming service, launched before the company bought YouTube in 2006. Google Video stopped accepting new uploads in 2009, but Video and Youtube coexisted until August 2012 when Google shut down Video for good.
Google's Nexus Q, a streaming media player that was designed to connect all home devices, was unveiled with great fanfare at the company's 2012 developer conference. Reviews of the $299 Q in tech blogs were brutal, and Google shelved the product before it ever went for sale to the public.
Google X, an alternative interface for the search engine, lasted exactly one day before Google pulled the plug. A strange tribute to Mac OS X's dock, the site said: "Roses are red. Violets are blue. OS X rocks. Homage to you." Google X was quickly taken offline on March 16, 2005, and today the name has been repurposed as Google's research division.
Originally intended to give people access to health and wellness information, Google Health was closed for good in January 2012 after Google observed the service was "not having the broad impact that we hoped it would."
Google Reader was a news-reading app that let users pull in stories from blogs or news sites. Google announced it was shutting down Reader in March 2013 — much to users' dismay and outrage — and it was officially killed in July 2013.
Source: Business Insider
Google Catalogs, an interactive shopping program that digitized catalogs, was shut down in 2015. Google shuttered the mobile version of Catalogs in 2013 and shut down the desktop version two years later.
Google Hangouts On Air — Google's live-streaming service — is moving to YouTube Live beginning September 2016. The service was originally created in 2012 when live streaming was catching on and was once used by President Obama and Pope Francis.
Source: The Verge
Dodgeball, a service that let users check in at locations, was purchased by Google in 2005. Its founders, which included Dennis Crowley, left Google seemingly on bad terms in 2007 and Crowley went on to build a very similar service, Foursquare, two years later.
Source: Venture Beat
iGoogle, a personalized homepage, was shut down in 2013. Created in 2005, iGoogle allowed users to customize their homepage with widgets. Google said iGoogle wasn't needed as much anymore since apps could run on Chrome and Android.
Orkut was once a popular social-networking service that grew out of a Googler's "20% time" project. The site was more popular abroad than it was in the US and Google decided to kill it in September 2014.
Source: Business Insider
Google Notebook was a precursor to Google Docs and was a place to copy and paste URLs or write notes that could be shared or published. Google stopped development on Notebook in 2009 and officially shut it down in July 2012, transferring all data from Notebook to Google Docs.
Google Plus was intended to be Google's social-networking service. But Google decided to shutter it after a software glitch caused Google to expose the personal profile data of hundreds of thousands of Google Plus users.
The software glitch came to light this past spring, but managers there chose not to go public with the information, according to a report from The Wall Street Journal
Here's what Google had to say about the demise of Google Plus:
"[W]hile our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps. The consumer version of Google+ currently has low usage and engagement: 90 percent of Google+ user sessions are less than five seconds."
Allo was Google's smart messaging app. But it never gained "the level of traction" Google was hoping for.
Allo was announced at the company's developer conference in May 2016. It was intended to be a smart messaging app that had Google Assistant built in for things like surfacing restaurant recommendations or supplying facts in real time.
But after lackluster adoption, the company said in April 2018 it would be "pausing investment" on the app.
"The product as a whole has not achieved the level of traction that we'd hoped for," Anil Sabharwal, vice president of product at Google, told The Verge at the time.
Google shut down Allo for good in March 2019.
Inbox by Gmail was intended to be a new take on email, aimed at making it more efficient and organized.
The app bundled together emails about the same topic, highlighted the most important details from a message, and gave the user the option to set reminders or snooze a message.
But Google started adding many of those features to Gmail proper, and announced in 2018 it would shut Inbox down at the end of March 2019.
Google Play Music was intended to compete with Spotify and came pre-installed on Android devices.
Google launched its music service in 2011 as a competitor to iTunes. Over time, Google added streaming and rebranded the service to Google Play Music. But it never took off in the way that Spotify and Apple Music did, and Google began to sunset the product in favor of YouTube Music.
Beginning this September, Google Play Music will begin shutting down and will stop working for good in October.
The discount fest that is Amazon Prime Day starts Monday, July 15, and a lot of people will probably pick up a discounted Amazon Device, like the retailer's Echo speakers, equipped with its Alexa Voice Assistant.It would rather you purchase one of its Google Assistant devices instead.To sway you, Google is hosting its own mini Prime Day.We here at WIRED wish you the best no matter which ecosystem you choose.(And honestly, you're fine if you choose none at all!)Google answers common questions more capably, and its setup process is simpler and friendlier for any third-party devices you may want to add to your smart home.
Amid ongoing renovations at San Francisco's Moscone Convention Center, Google Cloud Next '18 opened on Tuesday, the scent of new carpeting and paint still lingering in the air.Rebranded in 2016, what was previously a modest, unassuming tech gathering has been stuffed with cash and transformed into a top tier show, one that clearly aspires to the shock and awe of AWS Global Summit, Dreamforce, and Oracle OpenWorld.The partially rebuilt convention center serves as a fitting visual representation of Google's cloud business, promising but not yet on equal footing with AWS or Microsoft Azure, at least when measured by revenue or market share.Consider it a step toward transparency.PS: Sundar Pichai, Google's CEO, made a brief appearance to say not very much, as he did on Monday's Q2 2018 earnings conference call.Cloud Services Platform debuts, mixing containers, monitoring, AI, management, etc
One of the most annoying things about the Google Assistant is having to repeat ‘Hey Google’ every single time you talk to it.Whether following up on an earlier command or trying to ask multiple questions, it gets tiring very fast.That’ll soon be a thing of the past.At Google I/O, the company announced two new features to simplify you chats with the assistant: continued conversation and multiple actions.They’re pretty much what they sound like, and are right in line with the new features Amazon added to Alexa.With Continued Conversation, you can follow up on previous requests without having to repeat ‘Hey Google’ or ‘Okay Google.’ You can ask “what will the weather be like tomorrow?” and when Google answers, you can follow up with “what about next week?” without the clunkyness of repeating the key word.
This week on the Adweek podcast, we talked about the virtues of slow-TV-like advertising and the power of getting quieter.But Google and Droga5 move boisterously in the other direction in their new anthem spot for the Pixel 2 smartphone.Got questions about the Pixel 2?This commercial has answers—plenty of them, in rapid-fire succession, sometimes coming before you’ve even finished your question, and all of them illustrated by poppy set-piece visuals showing how the phone will brighten up your already Technicolor life.The theme of the spot is “Ask more of your phone,” and it feels quite YouTube-y in its inclusion of a bunch of influencer cameos, featuring Salt Bae, rapper Young MA, British weatherman Michael Fish, David LaChapelle, Dua Lipa, animators Stoopid Buddies and more.Error loading player: No playable sources found
JustAnswer is one of the survivors of the “answer engine” or Q craze that was prevalent a number of years ago.The venerable (or ancient) Yahoo Answers is still around, and so is Quora, but various efforts from Google, Facebook, Amazon and a range of startups are gone.The most recent entrant, Biz Stone’s Jelly, was acquired by Pinterest earlier this year.The pitch is compelling: Humans are better than algorithms at answering complex questions, and users want “answers not links.” Yet almost nobody has been able to get the formula right (quality + scale + a business model) — and that includes Yahoo and Quora.But JustAnswer has managed to make it work.Founded in 2003, JustAnswer adopted the paid-advice model that was also used by the original Google Answers.
Generally, the experience is the destination, and search engines have done a fine job of channeling users to the precise experience they’re looking for.Changes in paths to consume content and experiences have emerged through technologies that offer a glimpse into what search may look like in the not-so-distant future.With Google Answers and Google My Business data dominating in search results, and providing data and answers to the user directly after they search, it eliminates the need for a user to click through to a website.An interesting trend that has emerged since Siri and Cortana came on the scene is our “human language search” approach to the way we query.This suits search engines well, as we tend to be clearer with our intent and context when we search this way versus the old-school Boolean method.Anything more detailed than your device returning simple answers or asking for a next step, however, will require better familiarity between the user and the search engine.
Google has a long history of introducing, then forgetting about, and finally officially killing off its products.Buzz was basically a Facebook clone that also integrated with your email for some reason.Google followed suit as Google’s own replacement to Buzz a few years later, but even that’s barely hanging on at this point.This type of service is pretty abundant these days.Unlike current competitors like Stack Exchange, Quora, and the always-insightful Yahoo Answers, Google Answers incentivized good answers by offering up cash payments.Google Wave existed between 2010 and 2012 and was one of the company’s most ambitious failures.