The search giant Google introduced a new search algorithm update called product reviews update.According to Google, the update is designed to “better reward” well-researched, in-depth content by ranking them over simple brief product summaries.Just to clear things up, this is a standalone update, not a regular core search algorithm update, meaning it won’t impact all search results.This update targets product reviews in particular.In its latest announcement, Google said that it is constantly working to present the searchers with the most helpful and valuable information possible via experimenting, testing, and review processes.That’s why Google is improving its ranking systems with the new product reviews update, which is designed to reward such content better.Nevertheless, this search algorithm update only impacts English-language reviews currently.There’s nothing to be concerned about regarding this update for websites that don’t post product reviews.On the other hand, websites that publish product reviews need to carefully monitor their traffic and rankings and keep an eye out for anything unusual.The product reviews update is live in search results now, meaning site owners might start seeing fluctuations in their rankings and traffic already.Any abrupt increase or drop in search rankings or traffic will probably indicate that the website was affected by the product reviews update.Irrespective of any shifts in the rankings or traffic, website owners should add an annotation in Google Analytics and other monitoring tools to signal that the product reviews update went live.WHAT TO DO IF THE PRODUCT REVIEWS UPDATE AFFECTED MY WEBSITE?The product reviews update focuses on presenting users with content that provides “insightful analysis and original research,” Google says.With this search algorithm update, the goal of Google Search is to prioritize the content written by experts or enthusiasts who know the topic inside out in the search results.Site owners who feel that their websites have been affected by this new update should take Google’s advice on producing and publishing better content.Try and review your product reviews content impartially and ask yourself if they:Express expert knowledge about products where appropriate?Show what the product is like physically, or how it is used, with unique content beyond what’s provided by the manufacturer?Provide quantitative measurements about how a product measures up in various categories of performance?Explain what sets a product apart from its competitors?Cover comparable products to consider, or explain which products might be best for certain uses or circumstances?Discuss the benefits and drawbacks of a particular product based on research into it?Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision?Identify key decision-making factors for the product’s category and how the product performs in those areas?For example, a car review might determine that fuel, economy, safety, and handling are key decision-making factors and rate performance in those areas.Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says?All these suggestions mentioned above are in harmony with Google’s objective of better rewarding the most helpful product reviews.With the rollout of this update, product reviews will struggle to rank in Google SERPs if they only summarize the products going forward.Usually, reviews that present a summary of products are observed on affiliate websites that aim to make quick commissions instead of offering any real value to people.From now on, site owners will be required to publish complete analyses of products, including their comparisons to other similar products and comparisons to older iterations of the same product.Whenever possible, offer quantitative analysis like the results of speed tests if you are reviewing a PC, for example, along with other relevant data that can help customers make a better-informed purchase decision.It looks like the search giant will be mindful of whether a product review provides information that goes beyond the data given by the manufacturer or not.To put it another way, don’t just visit a product page and rewrite what is already present out there.WRAPPING IT UPGoogle has launched a new search algorithm update called product reviews update, which is focused on ranking reviews that provide insightful analysis and original research over the ones that merely summarize a set of products.
Sometimes you’ve just got to confirm an unannounced product to put the rumors to bed, I guess. That was Google’s strategy this afternoon, following earlier rumors from Android Central that a chip shortage had put the kibosh on the mid-budget phone. In a comment to TechCrunch, a Google spokesperson noted, “Pixel 5a 5G is not […]
Google is just starting to test its replacement for third-party cookies, but DuckDuckGo is already announcing that it wants to block that tech with its Chrome extension. Google’s FLoC, or Federated Learning of Cohorts, technology is designed to be a more privacy-centered way to track users and serve ads to them, but some privacy advocates, like the Electronic Frontier Foundation, have claimed that it could be harmful to consumers.
We have a great explainer on what FLoC is for those who want to go in-depth, but the overview is that the tech works to sort users into groups based on their behavior. Advertisers can then target those groups instead of individual people. Privacy advocates argue that, while it’s better than the third-party...
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Some Pixel 5 owners are apparently experiencing a bug with Google’s Widevine DRM platform that’s causing their phones to only play back Netflix videos in standard definition, instead of the usual HD and HDR10 quality that they should be.
Google is aware of the issue and is working on a firmware fix, but it still has to test and verify it so it’s not clear when it will be released.
The issue, while not widespread, appears to be causing afflicted Pixel 5 devices to be downgraded to Widevine’s L3 status, instead of the usual Widevine L1 (which is what authenticates to allow for HD and HDR playback for Netflix, among other things). 9to5Google speculates that the issue appears to have been exacerbated by the recent April security update for...
Photo by Amelia Holowaty Krales / The Verge
Apple knows that iMessage’s blue bubbles are a big barrier to people switching to Android, which is why the service has never appeared on Google’s mobile operating system. That’s according to depositions and emails from Apple employees, including some high-ranking executives, revealed in a court filing from Epic Games as part of its legal dispute with the iPhone manufacturer.
Epic argues that Apple consciously tries to lock customers into its ecosystem of devices, and that iMessage is one of the key services helping it to do so. It cites comments made by Apple’s senior vice president of Internet Software and Services Eddie Cue, senior vice president of software engineering Craig Federighi, and Apple Fellow Phil Schiller to support its...
So, here are the 10 important 2021 SEO trends: Optimization Focused on the UserGoogle regularly has updates.SEOs need to have a strategy in place for reaching customers through new access points.The update also showcased one of the most important changes in Google’s strategy for content search.It is now showing importance to intent over keywords.Keywords show us what a customer is searching, whereas intent is all about knowing why a customer is searching something particular.Natural language processing & deep learning are making strong headway into technology, so intent will get precedence on keywords.So, you need to completely forget about keyword stuffing, rewording, and article spinning.Long-tail keywords that are grammatically correct will also get renewed importance.
It’s 2021 and the coronavirus pandemic is still looming large, so our travel plans to exotic destinations will have to wait. But thankfully, we can travel virtually through magical AR portals. Google’s new experiment called Floom creates vortexes in your room that’ll let you see what’s on the other side of the globe, literally. Here’s how it works. Head to the Floom site in Chromeon your Android device. After approving necessary permissions, point your camera to an empty space on the floor. You might need to walk around a bit for it to work. You can tilt your phone to change the direction of the… This story continues at The Next WebOr just read more coverage about: Google
So, let’s take a quick look at some important updates from these popular platforms without wasting time.MICROSOFT ADVERTISING ROLLS OUT AUTO-APPLIED AD RECOMMENDATIONSMicrosoft Ads is launching this new feature in April 2021 to improve performance and also save some time for advertisers.It will auto-generate ads for ad groups by using variations of existing ad copy and targeting in Microsoft Ads accounts.Advertisers can see the ad recommendations in their Recommendations tab, where they can edit, pause or delete the suggestions before they go live after 14 days automatically.However, advertisers who want to opt-out of this feature can go to their Settings tab, then Account Settings and uncheck the box below “Auto-apply ad suggestions.” Advertisers who are opted-in will also get email notifications when the ad recommendations go live.Nevertheless, the news of Microsoft Advertising rolling this feature out has received mixed responses from advertisers, making it quite controversial.INSTAGRAM IS ALL SET TO LAUNCH A NEW “STORY DRAFT” FEATURE SOONAccording to Instagram, “Story Drafts” are among one of the most requested features by users worldwide.This new feature will offer more flexibility in utilizing Stories to users and enable brands and social media managers to post their Instagram Stories at the optimal time for their audience.GOOGLE ADS CLARIFIES THE COMPANY’S POLICIES AROUND FIRST-PARTY DATAIn response to a question asked on Twitter, Ginny Marvin, Google Ads Product Liaison, clarified Google’s policies around first-party data.According to Marvin, Google considers data collected by forms on subdomains, country TLDs, and vanity URLs owned by the same company as first-party data.This information can also be used to create audiences in Google Ads.Microsoft Announces Responsive Ad Unit for Car SalesMicrosoft has introduced the open beta of its new product, Automotive Ads, which can show up in Bing search results or Microsoft Audience Network.
Google's John Mueller advises that changing publishing dates on web pages will not improve search rankings if no significant changes were made to the content.The post Google’s John Mueller: Changing Dates on Pages Won’t Improve Rankings appeared first on Search Engine Journal.
Illustration: Alex Castro / The Verge
Google’s I/O developer event is returning this year after being canceled in 2020 due to the COVID-19 pandemic, and like many other tech events that have taken place during the pandemic, it will be entirely virtual. The event will take place from May 18th through the 20th and will be free to attend, according to 9to5Google, which revealed the date after solving Google’s cryptic I/O puzzle.
The website for Google I/O 2021 is now live, where you can register for the event. The conference will have both consumer and developer-focused keynotes, technical sessions, workshops, AMAs, meetups, and more, according to an FAQ. The full schedule will be released late this month.
...and we're back:) Join us May 18-20 for #GoogleIO live, online, and...
Elizabeth Reid to lead core search experiences, Cathy Edwards to lead Apps, News Discover and Ecosystem efforts and Sissie Hsiao to lead Assistant.
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And with the current social scenario, the pandemic, and lockdowns, numerous businesses mainly local businesses have turned their attention to online marketing and online opportunities.Meaning competition has certainly moved up a notch and finding online visibility for businesses has become a very vital formula for their success.One such variable part of that equation has been the introduction of Google My Business.And this feature has helped many businesses portray who they are, has helped businesses expose and showcase their products and services, and helped them to manage their online presence.When somebody searches something over on Google linked with Google’s powerful Knowledge Graph and Google Maps, the tool allows businesses to gain visibility based on three main factors -Distance/Location - How close each potential search result is from the location term used in a search.Relevance - How well the search result matches the business profile.Prominence - How well-known the business is, both online and offline.Google runs through your business profile and based on these factors determines the listing of your business on the search results.So why is this tool essential for Local SEO?The Google My Business feature enables businesses to take a more localized approach, making it an effective way to rank higher on the Google listings and then gain more visibility in the specific and appropriate Google local search results.The tool due to its dynamism makes it far more responsive to changes and in turn, allows you as a business to be a lot more accessible to your target audience.Moreover, it has made interactions with both potential new, and existing customers a lot more streamlined.Setting up a Google My Business account is super easy and even staying on top of the listings should not be a hassle, given that you have provided your up-to-date business profile and information i.e address, timings, etc.All of these minor details affect your ranking and can play a huge role in whether a customer chooses you or your competitor.So, get in touch with any SEO services company in pune, India and set up your very own Google My Business account and see improved search engine listings.About Us Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune.
Users of Android Auto should start to see a greater selection of in-car compatible apps on the Play Store. According to an announcement on Google’s Android developer blog, Android Auto devs working on navigation, parking, and EV charging apps can now push them to production. In other words, apps from the likes of Chargepoint, PlugShare, A Better Route Planner, and T Map, should start appearing on the Play Store very soon. By pushing the apps to production, it means drivers can now use the apps as part of Android Auto on their car’s main infotainment screen without needing to be… This story continues at The Next WebOr just read more coverage about: Android
Tear-jerker adverts can be tricky when it comes to encouraging changes of behavior, but it seems like Google has struck a nerve with its latest about the COVID-19 vaccine and a potential return to normalcy. Aired for the first time during the NCAA Final Four game this weekend, the minute-long commercial is a reminder of what the “new normal” has … Continue reading
But the industry is are looking for other ways to reach audiences
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When I need a quick calculation, I fire up the Mac calculator, get it done, and don’t think about it much. But for complex calculations such as currency conversations or splitting bills, I reach for a couple of tools online. Last week, I stumbled upon this minimal calculator called Numi. The best feature about it is you can simply type calculations in sentences to get your results, like ’50 INR to USD,’ or ‘today + two weeks.’ Plus, it’s easy to do unit and currency conversation so that you don’t have to take Google’s help for converting Indian Rupees to US Dollars… This story continues at The Next Web
Supreme Court 1 (Verge Stock)
In a ruling on Monday, the Supreme Court found that Google could legally use elements of Oracle’s Java application programming interface (API) code when building Android.
“Google’s copying of the API to reimplement a user interface, taking only what was needed to allow users to put their accrued talents to work in a new and transformative program, constituted a fair use of that material,” the Supreme Court ruled in a 6-2 opinion, with one justice (Amy Coney Barrett) not taking part in the ruling. It overturned an earlier federal decision, which found that Google’s use of the API had constituted infringement.
“Google’s copying of the API...constituted a fair use of that material”
The court’s opinion concludes that APIs — which let...
In a case that went back and forth for more than a decade, the US Supreme Court has sided with Google in the dispute with Oracle over Google’s use of Java code in Android. The top court decided by a 6-2 vote that Google’s copying of a small fraction of the Java API did not infringe on Oracle copyrights but represented fair use. Nevertheless, Oracle still maintains that Google acted improperly.
[ Also on InfoWorld: What is an API? Application programming interfaces explained ]
Google’s copying of the Java SE (Standard Edition) API, which included lines of code to allow programmers to work in a new and transformative program, was a fair use of that material, the court decreed in the ruling issued April 5, 2020. “The fact that computer programs are primarily functional makes it difficult to apply traditional copyright concepts in that technological world,” the court said. Arguments in the case had been heard October 7, 2020.To read this article in full, please click here