One of the most lasting aspects of Burt Reynolds’ charm was that he straddled the line between safe and risky—the kind of guy you might follow on any journey, even if you thought twice about bringing him home to meet the family.A week later, I tried to give my newfound skill a try.It didn’t go well—and that’s all you need to know.Reynolds’ edgy reputation was cemented in 1972 when he made two crucial decisions: To star in the visceral thriller Deliverance and to pose completely naked on a bearskin rug for Cosmopolitan.Longtime Cosmo editor Helen Gurley Brown was on The Tonight Show with Reynolds and, during a commercial break, invited him to pose.At the time, it was considered equal parts scandalous yet highly alluring.
The best content marketing is so good, so useful, so entertaining that it holds an audience's attention like a good newspaper, magazine, or TV show. The process, however, can require a substantial commitment. The post Content Marketing Should Mimic Publishing, Broadcasting appeared first on Practical Ecommerce.