Choosing to stay away from gluten and having celiac disease are two very different things, but people with the latter are often unfairly lumped in with the former, accused of getting caught up in the latest fad diet.Yet celiac disease is a serious autoimmune disorder that affects roughly 1% of the U.S. population, according to nonprofit Beyond Celiac.Left untreated, people with the disease can develop complications such as other autoimmune diseases, osteoporosis and even cancer.To shine a light on the severity of the condition, Boston agency Hill Holliday partnered with organizations including Celiac Disease Foundation and Beyond Celiac to create an educational campaign that brings to life the pain that sufferers feel when they eat gluten.In Boston’s busy South Station, the agency recently set up a faux pop-up bakery called Celenia’s Cupcakes.The cupcakes looked normal enough, except that they were covered in things like scorpions, matches, thumbtacks, nails and antifreeze.
The National Football League has completed its seven-month search for a new executive to help lead its media strategy.Dave Bolger will join the league as vp, consumer media, bringing 20 years of ad agency experience to the role.He most recently served as chief media officer at Trilia, the media division of Boston-based IPG agency Hill Holliday.“He did a great job leading Trilia, our media practice, and his insight, humor and wit will be missed.The NFL is lucky to have him on their team and we can take comfort in knowing that he will always be rooting for the Pats.”A Hill Holliday representative confirmed that the agency is currently looking for a new media chief.
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Earlier this year, an Indian woman was lambasted for telling a group of girls they “deserve to get raped” for wearing clothing that showed their legs.Her comments point to the severity of India’s rape crisis, which often places blame on the victim.Last year, a Thomson Reuters Foundation survey named India the most dangerous country for women, largely because of its rampant sexual violence problem.Now, a group of young creatives at Hill Holliday and BBDO have taken it upon themselves to address the issue via a line of saris that are perfect for women who want to protect themselves from “prying eyes and unwelcome penises.”While the saris aren’t actually for sale, the “price” for each one is actually a suggested donation amount, with proceeds going toward an organization called Sayfty that works to educate and empower women against violence.Each sari on the site includes a direct yet tongue-in-cheek description.
Goodby Silverstein & Partners welcomed two new creative leads on the BMW account the agency won last March, following a review that included finalists Wieden+Kennedy, Droga5, Anomaly and Hill Holliday.Matt Edwards and Wes Phelan have joined GS as creative directors overseeing BMW.The creative duo left Johannes Leonardo, where they oversaw creative on the global Adidas Originals account, to found agency MWWM.co last June.Edwards and Phelan led work on the “Original Is Never Finished” campaign, which won the Entertainment for Music Grand Prix at the 2017 Cannes Lions International Festival of Creativity, two Grand CLIOs (fashion/sport) and the Gold Global Effie.In 2017, they were also named to Adweek’s Creative 100 list.“We loved the adidas Originals campaign so much that we knew we needed to have the minds that created it at GS,” GS chief creative officer Margaret Johnson said in a statement.
Unlike celebrities, influencers can come from any background or industry, and they can have varying amounts of followers.The reality is that old-school, traditional marketing centered on TV and radio just isn't as effective as it used to be.So brands are focusing their efforts on the places where their audiences are spending their time -- online, and often on social media.Meanwhile, “mega influencers” and celebrities may have hundreds of thousands or even millions of followers, but they aren’t always as interactive with their audiences and can seem less approachable.This is why video marketing is growing across all platforms, and currently represents more than three quarters of all internet traffic.Brands are also sponsoring influencers’ live feeds on social platforms, including Instagram and Facebook.
Hill Holliday president Chris Wallrapp announced three strategic leadership promotions today across the agency’s media, strategy and production departments.The agency promoted Dave Bolger to chief media officer for Trilia Media, tasked with leading the strategic direction for Hill Holliday’s media agency.Bolger returned to Hill Holliday from OMD in 2016, overseeing the Activision and Ancestry.com accounts as managing director of its Los Angeles office.Prior to leaving for OMD in 2015, Bolger spent around four and a half years with Hill Holliday as senior vice president, group media director, working with clients including Dunkin’ Donuts, Major League Baseball, Cigna and Chili’s.Six-year Hill Holliday and Trilia veteran Lindsay Blanch was elevated to head of decision science, tasked with combining business intelligence, media analytics, consumer research and data insights to deliver better results for clients.Over the course of her career, which also included a four-year stint at Digitas, Blanch has worked with clients including Dunkin’ Donuts, Bank of America, Aflac, GM, TJX, Virgin Atlantic and Harley-Davidson.
IPG-owned creative shop Hill Holliday has hired Scott Feyler as CFO and COO, and Julianna Akuamoah as senior vice president of diversity and talent management.Feyler hails from Arnold Worldwide where he spent more than two decades of his career, most recently serving as managing partner and CFO.Akuamoah comes from Allen & Gerritsen, where she was svp of talent and operations.Hill Holliday said in a statement that the hires reflect the “agency’s commitment to operational agility and talent investment following a string of new business wins in the telecommunications, retail and healthcare industries.”Telecom provider Frontier Communications handed its advertising account to Hill Holliday and its media arm, Trilia, in April.That was a critical win for the creative agency after it lost the $150 million Dunkin’ Donuts account to BBDO earlier in April, initiating a round of layoffs.
Which cliche shall we start with about the gym?If you’re Planet Fitness, you continue the narrative of people who might think they’re better than you.In a new spot from Hill Holliday, we are introduced to a gym-goer with an ample amount of confidence and hubris.Isn’t that the gym where they, like, have rules against acting like you’re better than everyone else?” she asks, doing one-handed horizontal pull-ups.The brand, for over a decade, dissuades the typical gym shenanigans with its “Judgment Free Zone” rules, including gems such as “no grunting” and “no gallon jugs in the gym.”The new work, with an assist from Aaron Stoller of Biscuit, follows an earlier effort called “Mirror Guy,” in which a shirtless, insanely fit man proclaims that there simply aren’t enough mirrors at Planet Fitness, “and that’s why you won’t be seeing me there any time soon.”
Father's Day doesn't get the love that Mother's Day does, especially as it often lands near graduation days.But appreciating dads is just as important, as many brands understand, which is why Sunday will be filled with sentiments for dear old dad.The Drum has rounded up a selection of campaigns from around the globe, each uniquely celebrating fatherhood.Some are touching, some are humorous, but all give dads their due on their special day.Scroll through the entries below, then click on them and vote for your favorites by clicking on the stars.Then, check out our Creative Works homepage to see more of the latest, and greatest, global ad campaigns.
When agencies work on internal holiday-centric content (see: holiday cards and videos), the results can be enjoyable, but mixed.For Father’s Day, it could be easy to go down the predictable path that advertising has built over the years with bumbling dads or the other various stereotypes.Hill Holliday, however, has significantly broken the mold with a video tribute that gets to the heart and emotion of being a father.“Fathers and Sons in 2018” features an agency dad, one agency son, and friends, family, colleagues and academic professionals.Dispensing with production gimmicks or tricks, the five and a half minute film explores what it means to be a man today, raising a good man and more.The stories and emotions shared are real, honest and sometimes uncomfortable.
Several months after launching its first creative review in almost 20 years, Dunkin’ Donuts has chosen BBDO and Arc Worldwide as its newest creative agency partners.Omnicom’s BBDO will be the chain’s agency of record, while Arc—part of the Leo Burnett organization—handles in-store marketing.BBDO will be tasked with handling all digital and multicultural marketing for Dunkin’ Donuts, in addition to broadcast, print and out-of-home.Incumbent Hill Holliday opted not to participate in the creative review, which launched several weeks after former Digitas North America CEO Tony Weisman became Dunkin’ Donuts’ new CMO.“This is an incredibly exciting time for our brand, with new menu choices, next-generation store design and new technology, all designed to transform Dunkin’ Donuts into America’s favorite, beverage-led, on-the-go brand,” Weisman said in a statement.“We loved the insights and innovation that BBDO Worldwide brought to the pitch, and we believe they are the best partner to help us transform and elevate our marketing, finding fresh and relevant new ways to inspire and captivate customers.”
Michelle Roufa has been promoted to executive creative director at McGarryBowen New York, where she will be tasked with leading creative on Verizon.Roufa previously worked for the agency from 2013 to 2015, helping it land millions of dollars of new business including the Clorox Company and Intel accounts.She returned to McGarryBowen as a group creative director in September 2016, helping the agency win a portion of the Verizon account and positioning the cell carrier as more than wireless company.Of her appointment, Roufa said: "It was exciting to have the opportunity to lead creative on Verizon.It’s rare you get the chance to work on a brand and campaign that can genuinely impact society and the future for the better.”Ned Crowley, US chief creative officer at McGarryBowen, added: “Michelle is a great creative talent who can go toe-to-toe with the best.
BMW has named Goodby, Silverstein & Partners as its new U.S. creative agency of record after a competitive review, the automaker confirmed today.In addition to brand creative, the agency will also handle regional and dealer work.The other four finalists in the review, as first reported by Adweek’s AgencySpy, were Wieden+Kennedy, Droga5, Anomaly and Hill Holliday.“Goodby, Silverstein & Partners are well known for their outstanding creative capabilities as well as their ability to reach millions of consumers with the feeling of speaking only to you,” said Trudy Hardy, vp of marketing at BMW of North America.“They are a smart team who has consistently developed impactful work on behalf of their clients.We are looking forward to a strong partnership with them in the years to come.”
2018 will see a number of high-profile marketing sector writers join The Drum as regular contributors, including Wunderman’s chief executive officer Mark Read, group chairman and group chief executive of AMV BBDO Cilla Snowball, Ogilvy & Mather co-chairman & worldwide chief creative officer Tham Khai Meng, Mike Cooper, worldwide chief executive for PHD and Lindsay Pattinson, chief transformation officer for WPP.Also lined up to offer monthly or quarterly insights into how they see developments across the global media and marketing sector will be Carter Murray, chief executive of FCB, former Havas Media Group UK chief executive Paul Frampton, Leo Burnett’s president and chief creative officer Carol Lam, Karen Kaplan, CEO of Hill Holliday, Libby Brockoff, founder and CEO of Odysseus Arms and Kate Howe, CEO of Gyro UK.These industry heavyweights will also be joined by established regular contributors including Zenith Media's executive vice president and head of innovation Tom Goodwin, PR guru Richard Hillgrove, Google’s head of design Patrick Collister, media expert Ian Burrell, copywriters Andrew Boulton and Andy Maslen, The Marketing Group’s global chief executive Mary Kean Dawson and former journalist and speaker Sam Scott.Themes for the year that will be considered in various forms will include transformation, consolidation and creativity as well as first hand analysis of industry events.Stephen Lepitak, editor of The Drum, said: “I’m so proud to have such a wonderful array of advertising and media expertise to offer their point of views and experience to The Drum’s global audience on a regular basis and I can’t wait to read what each of them have to say.This reads like a dream list of professionals from the industry who we are extremely lucky to interact with regularly.
After two decades with IPG’s Hill Holliday, Dunkin’ Donuts is launching a creative review.“As part of our journey to grow Dunkin’ Donuts into America’s most-loved, coffee-led, on-the-go brand, we are launching a review process for a creative services agency, under the direction of our new CMO, Tony Weisman,” a brand spokesperson told Adweek in a statement.“In today’s competitive landscape and constantly changing media environment, we need to ensure our marketing dollars are working as effectively and as efficiently as they possibly can.This review is part of that plan.”Hill Holliday has served as the Dunkin’ Donuts’ creative agency of record since 1998.It also handles media buying and planning for the brand, which is not part of the review.
Alicia Hatch plays to win, embracing substantial risks to reap big rewards at Deloitte’s agency group, as it continues driving deep into territory long held by traditional shops and holding companies.“I grew up in the video games industry, which was a hotbed of innovation at the intersection of technology, marketing, retail and entertainment,” Hatch recalls of her nearly eight-year tenure at Microsoft through 2010 in Xbox business development.That experience “taught me to be at home in the land of things that had never been done before,” she says.Applying such gamesmanship at Deloitte Digital—where she’s spent a half-dozen years, including the last two and a half as CMO—Hatch has become a key architect reshaping the content and commerce ecosystem.John Hancock/Manulife’s selection of Deloitte’s Heat agency for global creative this summer—ending the Hancock brand’s three-decade relationship with IPG-owned Hill Holliday—seemed to signal just how far global consultancies have come in the lucrative brand-building game.This push by Deloitte, Accenture, PwC and their brethren represents one of the defining trends in the industry today.
At this year’s 3% Conference, we asked leaders in attendance one of six random questions around inclusion that focused on not just gender but race and more.The questions we asked were challenging and the answers were thoughtful, interesting and illuminating.Carter Murray, chief executive at FCB, has not been shy about getting in front of the conversation around gender and diversity in the industry.He’s also been about action since his appointment telling The Drum: "I feel responsible to make sure that they [women] feel they can work somewhere that they can believe in.”And that ethos extends beyond gender.When questioned about women of color in the industry, Murray concedes that it’s not a level playing field and they are facing different and more complicated challenges.
This year's Halloween hadn't thrown up vast swathes of creepy creative, yet the work produced for 31 October 2017 from the likes of Sainsbury's, Harley-Davidson and Tennent's has proven it's possible to create spooky advertising without resorting to cliches.Renault and Publicis Conseil have subverted the genre with a duo of What We Do In The Shadows style social films, while Fanta has embraced the power of 360 video and VR to give viewers an actual fright.Special mention goes to Giffgaff, which has upped the ante yet again for the season it deems more important than Christmas.Catch up on the Halloween films below and make sure to vote for your favourites in Creative Works.Fanta: 13th Floor by MediaComSvedka Vodka: Banner Ad Curse by Bensimon Byrne
Interpublic Group has halved its growth projections amid economic uncertainty, perhaps marking a trend for the wider advertising industry.As one of the world’s biggest networks, the company’s full-year organic revenue has decreased from between 3 and 4% to 1 and 2%, could cause concern for insiders.The group, which other sees the likes of Craft, FCB, FutureBrand, Golin, Huge, Initiative, Jack Morton Worldwide, Magna, McCann, Momentum, MRM//McCann, MullenLowe Group, Octagon, R/GA, UM and Weber Shandwick, reported a third quarter operating income of $219.1m, an operating margin of 11.5%.Painting a more optimistic picture, profit came in at $148.8m, a 12.1% increase upon Q3 2016's $132.7m haul.Michael Roth, chairman and chief executive of Interpublic, admitted that “organic revenue was negatively impacted by broader trends that are being felt throughout much of the industry”.Roth then showed faith in the talent at the company saying they “remain among the best in their respective disciplines, which gives us confidence in the long-term competitiveness of our offerings and our client-centric service model”.
Two weeks after evp, executive creative director Doug Schiff stepped down from his position leading the Boston and Detroit offices of DigitasLBi in order to move back to China, the agency has named his replacement.Sue DeSilva has been named to the executive creative director role, effective immediately.She will oversee the Boston team and report to North American chief creative officer Ronald Ng.No replacement to lead the Detroit office has been named yet.DeSilva joined the agency last year in the group creative director role after serving as vp, creative director at MullenLowe Boston.She brings two decades of experience to the job, having worked at several top agencies in the Boston and San Francisco area including Hill Holliday and Goodby Silverstein & Partners.
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