p Earlier this month (2 May), MailChimp announced that they would be making their marketing automation tools available to all customers at no extra cost.Why is this a big deal?MailChimp has always been a go to service that we can recommend to our clients, but it’s usually missing some of the features of the bigger players such as dotMailer or Bronto.Adding the marketing automation feature is another big step in the right direction to making MailChimp a bigger player in this space.MailChimp has always been able to do email campaigns, including customisation and personalisation.However, the main setback you would need to setup a new campaign each time you’d like to send it, limiting its effectiveness.
Keywords have been sprinkled throughout the copy to give the site a boost in SEO rankings.All that work will start to feel like a waste of time if your customers are simply coming to the site, looking around for a few minutes and then moving on to the next one.Sure... there's a real art and science to optimizing a sight for conversions -- and websites that are converting at the highest levels usually earn this status through lots of spit testing and lots of hard work!However, there is good news.You know this to be true, so why do you expect customers to hand over their money the first time they meet you online?Getting a customer to make a small commitment like opting in to receive your newsletter of free video tips helps warm them up to a bigger commitment like making a purchase.
Typically when we talk about ecommerce conversions we are referring to sales.Converting shoppers into buyers is key, but let s not overlook the importance of micro conversions.Simply put, macro conversions are sales, which are the most desirable actions merchants want shoppers to take.These include steps toward the final checkout page, specific interactions with content, subscribing to email lists, and sharing information.Studying the success of micro conversions helps us identify pitfalls in product lines, content, and the user interface.If you aren t measuring micro conversions, you re missing out on relevant data about your website s visitors and what they really want.
Learn best practices to address FUDs Fears, Uncertainties, Doubts directly on your pricing page to ease concerns and increase conversions.
Building a website, putting up a landing page and fighting to get as much traffic as possible to that landing page only to rush to your analytics to see -- nothing.A lonely space on a graph where your conversions are supposed to register.In truth, you just need a checklist -- a roster of landing-page essentials to guide you to conversion-rate bliss.You need a main headline that grabs the reader's attention and sums up your proposition.Remember: People scan and skim.That's old-school newspaper lingo, but it applies to virtual pages, too.
Many women and men will tell you that buying clothes and shoes online is difficult, primarily because of sizing.Big etailers often fail when it comes to providing accurate sizes due to using across-the-board size charts, regardless of brand.Couple that with the fact that many brands are not consistent with sizing and you have a recipe for returns.An illustration is useful here.Kohl s provides illustrative instructions on how to measure for a proper fit.Since people tend to measure their own body differently, measurements of the clothing itself can help, especially with tops.
Between brick-and-mortar businesses and online stores, consumers have a myriad of options when purchasing goods and services.Success lies in adding client-centered interactions to your global marketing strategies.Using an omnichannel approach, you can engage current and potential customers on a one-to-one basis, increasing loyalty and sales.They check print ads and online prices, read reviews and search for coupon codes before making a purchase decision.Marketing campaigns must adjust to address the entire customer journey, rather than fixed points of the process, to improve brand awareness and develop strong customer relationships.Omni-channel marketing is more than digital ads and online coupons.
Facebook is steadily becoming a go-to platform for finding products online.Here are a few ways to reap the benefits of social when it comes to converting shoppers into buyers.Rather than requiring shoppers to tie accounts to an email address, use Facebook s or Twitter s API to make it easy, so shoppers can log in using their Facebook or Twitter credentials.Since most people stay logged into their social accounts, this speeds up the process — speed means less chance of an abandoned cart due to interruptions, such as phone calls and text messages.Integrate social network APIs to speed up the checkout or account login process.Embed Instagram and Pinterest Shots
Knowing what makes people click is essential for any online business, regardless of its size and field of expertise.Understanding your visitors means you can get on the same wavelength with them, which is ultimately the goal of most Internet marketers.A lot has been said about online persuasion, but how exactly can good design combined with web psychology maximize the potential of your website?Chances are you ve already tried optimizing your website, but do you know why some things work better than others?Knowledge of universal psychological principles means you can tailor your communication to your target audience and increase your current conversion rate.
Email Monks have put together this comprehensive interactive infographic on landing page optimization tips that drive measurable results.Gmail once tested 50 different shades of the color blue to find that one shade for their CTA which converted the maximum Tweet This!The research they ve completed provides a comprehensive list of landing page optimization tips:Personas – identify the personas of your target audience and speak specifically to them.Focus – provide a single focus on the landing page and remove any irrelevant information.Headline – The first 3 seconds belong to the headline of the page and will be a primary driver of whether visitors stay or not.
business2community.comLess than 1% of leads generated will ever become customersToo many salespeople complain that their company s marketing just isn t working – it doesn t have any impact on their accounts spend and anyway, it just isn t relevant .Humans like to hear messages that closely reflect the situation we are in.For instance, if you were trapped in a broken elevator then you would be much more inclined to read a manual about how to get out of a faulty lift, than if you were sat on the beach on holiday although the Get Out of A Broken Lift for Dummies Manual is my go-to holiday read .When customers are facing a particular challenge, they are much more inclined to be open to hearing about your solution to those problems.