Running multiple projects simultaneously is a given.As project and portfolio managers we have to run multiple programs and projects to further the strategic vision of our company and customers alike.Project Management becomes increasingly complex if the right approach and skills are not deployed at the right time.And as a project or program manager you need to deploy a broad range of skills from leadership, business acumen, stakeholder expectation management, time & resource management, planning and strategizing, empathy, emotional intelligence to technical knowhow and understanding of the organization dynamics.How can the above skills help us to manage multiple projects “Grow your experience and save more time:By working on multiple projects you get to constantly learn new technology, work with new teams, improve domain knowledge and overall multitasking skills.Organizations look for multi-project handlers:Know full well that organizations want a jack of all trades who can shift gears as and when required.You should be able to run a whole program with multiple projects along with projects that have unique requirements.Some projects will check your team management skills while others may test your domain knowledge or your adaptability to customer requirements.Thus you need a very high emotional quotient to understand the needs of these varying teams, keep them motivated, improve productivity rates and tie them all to project profitability at the same time.Look how successful business founders, co-founder, CEO are handling multiple initiatives like Jack Dorsey balancing Square and Twitter, Mark Zuckerberg is handling Facebook, Instagram and more.In the Infographics, we have mentioned the project management strategies that will help to streamline your multiple projects.ConclusionWorking on multiple projects at the same time requires more dedication and skills.A simple and effective project management software makes your work simpler and easier.A tool like Orangescrum, that is designed to accommodate as many projects as possible.It's simple and intuitive UI allows it to be used even by people who are new to project management.You can track all your projects, tasks, resources and their allocation, availability and utilization with Orangescrum giving you a 360 degrees view of your entire portfolio.Start running multiple projects successfully with a 14day free trial today!
A letter to the CEOs of several major tech companies says their platforms may push people toward extremism.
2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19
After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. Edelman
What Are B2B Marketing Leaders Measuring: Five Key Takeaways from Forrester's SiriusDecisions 2020 Metrics Study
Forrester’s study asked worldwide B2B leaders which metrics appear on their company’s top-level dashboards. Key insights include: Leadership attention is precious, High-growth companies focus more on the customer lifecycle and others. Forbes
New Study from SEMRush Shares Top Goals for Content Marketers in 2021
79% more quality leads, 74% more website traffic, 57% improve brand reputation, 47% improve customer engagement and loyalty. eMarketer
Twitter Is Helping To Build An Alternative To Twitter, Says CEO Jack Dorsey
The move by Twitter on @bluesky is one of several in the works by blockchain developers in the wake of the takedowns by social media services and providers like Amazon. The surprise is that Twitter would contribute to a concept that may lead to its own demise. Deadline
88% of marketers say collecting first-party data is a 2021 priority, Merckle study says
Forty-one percent of marketers say digital media activation will be the area most impacted due to the rise of privacy-related data restrictions, per Merkle's 2021 Customer Engagement Report that was emailed to Marketing Dive. In addition, web analytics (39%), digital media measurement (35%) and direct marketing activation (35%), among other areas, are expected to be impacted. MarketingDive
Buyer Survey: Global Digital Spend To Rise 18% In 2021
Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9th Annual Ad Outlook report. MediaPost
LinkedIn Launches 'LinkedIn Marketing Labs' to Provide Education on the Platform's Ad Tools
LinkedIn has launched a new education platform to help marketers learn more about effective use of LinkedIn ads, and the tactics that they can employ to generate better results. Social Media Today
Comscore To Intro Cookie-Less Targeting Solution
Comscore announced that it will launch a cookie-free audience targeting solution sometime during the first quarter, called Predictive Audiences. MediaPost
The Big Trends That Will Influence Creativity in 2021, According to Adobe Stock
The creative trends slated to dominate 2021 include compassionate, psychedelic, gradient and electronic audio content, according to Adobe Stock, the software company’s stock image platform. The 2021 Visual & Creative Trends Report is an annual forecast compiled by Adobe Stock’s creative team informed by consumer behavior from the previous year. AdWeek
Father of the Web Tim Berners-Lee prepares 'do-over'.
Sir Tim Berners-Lee, the British computer scientist who was knighted for inventing the internet navigation system known as the World Wide Web, wants to re-make cyberspace once again with a new startup called Inrupt, which aims to combat walled gardens with personal data pods, easier authentication, and greater user control. Reuters
The State of Mobile 2021
2020 saw an acceleration of mobile usage habits by 2 to 3 years — strengthening mobile’s role as the most crucial instrument for engaging customers. This new report features in-depth analyses from 11 industries and 30 markets in an interactive format allowing for deeper dives into the rich data and insights. App Annie
Marketers’ Top Digital Transformation Priority? The Customer Experience
If COVID-19 has spurred anything along in a positive way it’s been digital transformation according to The Marketer’s Toolkit 2021 from WARC. The new report found that 93% of the more than 1,000 global marketing executives surveyed agreed that the pace of digital transformation has been hastened by COVID-19.
Twitter Shares Planning Guide for Your 2021 Tweet Strategy.
The team at Twitter has compiled some of their best Twitter tips and tools into a new 108-page guide, the 2021 Twitter Planner, to help marketers get ready for 2021. Twitter Business
What Video Marketers Should Know in 2021, According to Wyzowl Research
Video remains a key priority for marketers with usage and spend both, overall, increasing slightly throughout 2020, and plans to increase again in the next 12 months. HubSpot
YouTube Analytics Adds ‘First 24 Hours’ Metric.
First day performance data joins the new ability to compare metrics between two videos in YouTube update.
Search Engine Journal
ON THE LIGHTER SIDE:
Culture of New Ideas by Marketoonist Tom Fishburne — Marketoonist
TOPRANK MARKETING & CLIENTS IN THE NEWS:
TopRank Marketing — Digital And Real World Influence Is About Community — Brian Solis
Lee Odden of TopRank Marketing — What Does 2021 Hold For B2B Influencer Marketing? — Demand Gen Report
Lee Odden of TopRank Marketing — Influencer marketing in professional services — RedStarKim
Lee Odden of TopRank Marketing — Influencer Marketing in 2021: An essential ingredient in your communication mix — Cognito
Have you found your own top B2B marketing story from the past week of industry news? Please let us know in the comments below.
Thank you for joining us for this edition of the TopRank Marketing B2B marketing news, and we hope that you'll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: Trust in 2021, Top Content Marketing Goals, Twitter Alternative, Cookieless Targeting appeared first on B2B Marketing Blog - TopRank®.
Booting Trump didn’t set a precedent. From Yelp to Uber to Airbnb, platforms regularly ban users and content, but too often behind the scenes.
Install base explodes following WhatsApp 'privacy' update, Musk endorsement Updated Signal is experiencing a partial outage as tens of millions of netizens flood the free secure messaging service.…
Illustration by Alex Castro / The Verge
Some Twitter employees have set their accounts to private and scrubbed their online biographies over concerns they may be targeted by supporters of President Trump, the New York Times reported. In addition, some Twitter executives have been assigned personal security as the company reckons with its decision to bar one of its loudest voices.
Trump’s @realDonaldTrump account was permanently suspended from Twitter January 8th, “due to the risk of further incitement of violence,” Twitter said in its statement. The president told supporters at a rally just before an attack on the Capitol January 6th they would “have to show strength,” and “fight much harder,” encouraging them to walk down to the Capitol. Trump tweeted that Vice President...
Deutsche Bank, Aon, Cushman & Wakefield, and even New York City are among the entities moving to cut ties with President Donald Trump's business.
Twitter banned President Trump from its platform after the attempted coup on January 6. CEO Jack Dorsey believes that sets a "dangerous" precedent.
Dorsey said that the decentralized nature of bitcoin inspired him to fund an effort to create "an open decentralized standard" for social media.
‘I do not celebrate or feel pride in our having to ban @realDonaldTrump’ says @Jack Twitter founder and CEO Jack Dorsey has posted a long thread in which he laments having to permanently suspend US president Donald Trump’s personal twitter account.…
Just a few days ago, Twitter banned outgoing President Donald Trump, taking away his favorite distraction. While many welcomed the move as a preventative step for future violence following the unprecedented attack on the US Capitol, others condemned it as an overreach. Not all of the latter were necessarily Trump supporters either; German Chancellor Angela Merkel called the move “problematic,” a sentiment shared by some who worry about the power held by major social media companies. The fact that Facebook, Instagram, YouTube, and Snapchat implemented restrictions of their own only added fuel to the fire. Today Twitter CEO Jack Dorsey took… This story continues at The Next WebOr just read more coverage about: Twitter
In a series of tweets, Dorsey also adds the ban reflected a "failure" from Twitter to "promote healthy conversation."
"I do not celebrate or feel pride in our having to ban @realDonaldTrump," Dorsey said in a Twitter rant on the current status of social media.
US stocks ended Wednesday mixed as investors wait on further fiscal support from the government. Bitcoin climbed higher.
Twitter told Insider it was "incorrect" to lock Boebert's account, though a company spokesperson declined to clarify which tweet prompted the action.
Americans begging private firms to not empower terrorist incitement is "so weird - and it tells you about that level of power," Giridharadas says.
On January 8th, Twitter permanently banned President Donald Trump, and proceeded to play whack-a-mole as he attempted to dodge that ban by using different Twitter accounts, each of which Twitter suspended in turn.
And yet less than a week later, a Trump video has been posted on the official @WhiteHouse account delivering a new video speech. The speech is not inflammatory — quite the opposite. It features Trump denouncing violence, lawbreaking, and vandalism.
It contains messages many might have hoped Trump would issue immediately during or perhaps even before the attack on the US Capitol, to avoid the violence and the five deaths that occurred.
Still, it’s very strange to see Trump’s face in a new Twitter video,...
Photo by Hannah McKay-Pool/Getty Images
Twitter CEO Jack Dorsey, in a series of Tweets, explained that he felt banning US President Donald Trump’s account was the right move for the social network. “Offline harm as a result of online speech is demonstrably real, and what drives our policy and enforcement above all,” he wrote.
Dorsey blamed Twitter’s failure “to promote healthy conversation,” acknowledged that Twitter needs to “look critically at inconsistencies of our policy and enforcement,” and said that social platforms needed more transparency around moderation.
Then, Dorsey plugged an effort to build a decentralized standard for social media he began in 2019 when he sought to hire five engineers to work on it. That’s how, eight tweets into a thread on why his company...
Amazon cited Section 230 to refute Parler's claims that Amazon conspired with Twitter to hurt Parler's business by banning it from using Amazon Web Services.
Here's what you need to know about the constitutional protection of free speech in America.