Structured data markup helps search engines identify product information and display that information in rich results, potentially increasing how many clicks the product page will earn.Notice the Lego Technic Compact Track Loader has been rated 10 times on the Walmart site for an average rating of four and a half stars out of five.This Google search results page listing shows the structured data.Structured Data Markup with Microdata VocabularyMicrodata is a web standard used to annotate content with specific machine-readable labels.In the code below, aggregateRating, ratingValue, and reviewCount are used to help search engines identify the product rating and enable them to show it in a rich result.Some Amazing Product This is a really amazing product.Mueller s comment — see, roughly, at 21:40 minutes into the video — has encouraged some marketers to include structured data markup.
These can range from an erroneous implementation of hreflang or JSON-LD to helping a client target territories with no ISO country code – where GEO IP would only get you 60% accuracy and browser location isn t an option.And it is this assertion that I would like to challenge most vehemently, taking four examples from the technical SEO world.A client is going through a migration but doesn t want to shell out for a full service, saying Our development team has done loads of these.People forget to self-reference, use the wrong codes, use incomplete codes, miss just one territory from their list, don t include all versions of the page or simply forget to regularly audit their implementation.More practically it is not just about going through the same tired checklist of robots.txt, 301 redirects and pipes vs hyphens, but about working with all other elements of a broader SEO strategy and with the client s development, marketing, senior management and web teams to present the best possible version of their site to the world.Max Holloway is Senior Search Manager at Pi Datametrics and a contributor to Search Engine Watch
However, for mid-sized or larger stores, adding a bit of structured data markup could improve those emails for some shoppers.Email Markup is a structured data format meant to enhance how certain kinds of emails are displayed.When properly registered and implemented, marked up email messages will show additional information to users in Google apps like Inbox or even Calendar.In the ecommerce context, this means that order confirmation and shipping notices may get special treatment in the email inbox, perhaps improving the shopper s experience.The process for adding Email Markup to an HTML email message is the same as adding structured data to a website.For structured data SEO, one uses either microdata or JSON for Linking Data JSON-LD .
Today we cover a site audit with different auditing tools for a wedding photography site.Json-ld schema markup plugin for local business markupStart implementing reviews 3-4 day on GoogleBasic content layout going which will include : services, gallery, blog, about, privacy policy.Getsup on main local indexing platforms
The fact that search engines (and browsers) are able to extract and present something usable out of that mess has always amazed me.Google is now recommending that all sites use it.The benefit of JSON-LD over other types of structured data, such as microformats or RDFa, is that JSON-LD doesn’t have to be interspaced within your HTML.The other formats require you to change your HTML, adding elements and attributes to show where each part of the structured data is located on your page.With the design changes ecommerce stores go through, it’s easy to make a mistake and alter the HTML so it’s not longer presenting valid structured data elements.That’s a year his site was at a disadvantage in search results.
By properly implementing structured data markup from schema.org, you can gain a competitive advantage, increase click-through rate, drive additional traffic and cost-effectively improve organic search results.One way to implement schema markup is by directly tagging the HTML code on your web pages.However, this requires two things:CMS (Content Management System) access and/or FTP (File Transfer Protocol) accessThe challenge is that often, SEOs don’t have the required coding skills, and many companies have strict policies on who can access their site’s website files.This is where Google Tag Manager comes in handy.
Individual page-by-page optimization is critically important, but the results for that action are limited to the single page you’ve optimized.Scalable SEO takes a single action and amplifies it across every page on the site.Scalable projects are a good place to start when you need to prove that SEO can produce results, or when you need results more quickly.The impact tends to be larger and easier to measure, though it can also be harder to nail down which project produced results when multiple projects go live in a single release that affect the same areas of the site.Page templates are most often developed based on design and branding needs, as opposed to SEO.Add structured data — also referred to as schema — everywhere you can, in each template, using JSON-LD.
From this blog post, you will learn how to get extra traffic and exposure in the search results by helping search engines understand your site better.We will get through the basics of the semantic web and structured data.Finally, you will get acquainted with Schema.org markup and JSON-LD.
Ecommerce marketers can use structured data, HTTPS protocol, product content, clean URLs, and search intent to improve search rankings and increase website traffic.Search engine optimization seeks to help search engines such as Google, Bing, and Yahoo understand a page’s purpose and content in the hope they will serve up a highly-ranked listing in search results.An ecommerce business could spend months or even years optimizing search engine traffic.Some SEO techniques require wholesale changes in site structure, a nearly constant flow of new content, or days of keyword research.Google, as an example, uses structured data to recognize products on an ecommerce website and share additional information about those products in the form of rich results.JavaScript Object Notation for Linking Data (JSON-LD) is an increasingly common format for implementing structured data.
If you are one of them, I will be discussing a handful of free, open-supply Seo tools from GitHub repositories that will allow you to carry out some of the on-web page Search engine optimization tasks simply.Pricing for Moz Pro starts at $99 per month for the Normal plan which covers the fundamental tools.Mautic: open source marketing and advertising automation application1 of the significant positive aspects of utilizing SEOMacroScope is its broken hyperlink checker that supplies highly correct results.SEOTopper is an Search engine optimization and web advertising tool that makes it possible for you to create general meta tags which includes JSON-LD schema for your webpages by basically typing the data.It permits you to view multiple search engine parameters on the fly and save and compare them with the benefits obtained for other projects.Though the icons and numbers that SEOquake yields may be unintelligible to the uninformed user, skilled optimisers will appreciate the wealth of detail this add-on supplies.Ahrefs has been instrumental in getting our internet site ranked for numerous key keywords, and receiving us to 350,000 visitors per month.Web site Auditor will audit all Search engine optimization elements of each pages of a website and will give a detailed report about every page.But with Varvy, you get access to information that most other free tools do not show you… including mobile-friendliness, missing alt text, HTTPS setup, robots.txt evaluation and much more.how to search engine optimization - finds frequent words and phrases on your website.Taking the time to find and use the appropriate tools will drastically boost the efficacy and efficiency of any Seo campaign.DeepCrawl is the most comprehensive internet site crawler and is trusted by the worlds largest brands.
Google changed the requirements for the Event Structured Data. Publishers who charge for events need to update structured dataThe post Google Updates Event Structured Data Requirements via @martinibuster appeared first on Search Engine Journal.
Posted by CrystalontheWebStructured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five years, many of Google’s most game-changing SERP features have been driven by the use of structured data from across the web. Google for Jobs, Google Shopping, featured snippets, how-to instructions, recipe cards, knowledge panels, and other rich snippets all serve content from sites with structured data. So, when we think about how small and medium-sized enterprises (SMEs) can compete in today's ever-evolving SERP landscape, time and time again, well-implemented structured data is what makes the difference. In this blog I’ll explain the following: What is structured data?Why should SMEs prioritize structured data implementation?How do you identify which structured data is best for your SEO strategy?Strategies for adding schema to your siteHow to measure and demonstrate the impact of structured data In my experience, well-implemented structured data is effective for websites of all sizes and in all verticals. For my own clients, schema implementation has enabled growth, improved performance on search and created opportunities to reach new audiences. For an established national retail brand with a thriving social media following, schema optimisations contributed to a 50% increase in organic conversions within a month. And six months on, the improvements we made to product markup, organisation, and blog schema had helped drive a 230% increase in organic conversion value.For a local recruitment site, we combined niche targeted schema and sitemap optimization to increase both organic clicks and impressions by over 80% each, within four months. For an international B2B retailer, improving existing schema formed the basis for marketing strategy that enabled us to grow our tally of ranking keywords by an average of 70% across three countries, increase our revenue by 35% when compared to the previous period, and create new marketing channels, within 6 months.For a professional services provider, we built E-A-T centric schema optimisations into a blog and were able to improve average ranking position by 30% in 3 months and by 43% within a year. Though the target markets, objectives and audiences differed in each case, I was able to use schema markup as a strategic underpinning of a wider SEO and marketing strategy. This is because schema has become a fundamental element of scalable SEO. What is structured data in SEO? On a website, structured data is a means of defining content with a uniform set of names and values, so that bots and machines can better read, index, understand, and serve the content of your site. While the phrase “structured data” can include elements like open graph for social media, microdata, or indeed any set of data that is organized uniformly (think of your CRM), generally when SEOs talk about structured data, we’re referring to structured data markup in JSON-LD as specified by Schema.org and recommended by Google. Why is Schema.org structured data so strategically important? Schema.org has become structured data HQ, because its framework — sets of vocabularies and relationships — was created and is maintained through a cross-platform partnership between Google, Microsoft, Yandex, and other major search engines. They regularly create new schema types and relationships aimed at making the information on the web more easily accessible to users. Schema.org breaks down content into common vocabulary of predefined @types, which each have predefined properties, and can then be expressed using a common Javascript notation (JSON-LD). Like entries to the Oxford English Dictionary, the team behind Schema.Org are constantly adding new @types and properties in order to keep pace with user needs. At present, there are 778 types, but that number will continue to grow. Each new type brings more clarity, consistency, and ease of access to the information on the web — something that’s brilliant for search engines, and great for your traffic. What does that mean in practice? Sometimes when I'm explaining structured data to clients, I describe it as a means of essentially turning your beautiful website into a spreadsheet for robots. They can prioritize and process the critical information about the content of the page without having to understand the layout of your particular Wordpress theme, reams of CSS, or navigate your Joomla configuration. This means that information a bot has on a page can be more consistent and resilient, even if the content changes day-to-day. So, in the example of a retailer with seasonal specials and campaigns that change the front end home page layout, structured data tells Google the same information about the page in the same way every time: Why should SMEs prioritize structured data implementation? Simply put, structured data gives you the chance to jump the queue on the SERP. When we look at the ways in which Google has enhanced its SERPs over the last few years, what we see consistently is the use of JSON-LD structured data in combination with Google APIs to create new features and new channels for content. Rich snippet SERP features like Google for Jobs, Google Shopping, featured snippets, how-to instructions, recipe cards, knowledge panels, and other monumental changes to the SERP have all been driven or improved by the creation and utilization of structured data frameworks. Users love these features because they’re multi-media search enhancements, and are impossible to miss as they often take up the entire viewport on mobile: Left to right: rich results for Google for Jobs, recipes, video Not a plain blue link in sight. In many cases, your content cannot be included in these attractive rich snippets without structured data. So, if you literally want to get ahead of the competition, structured data needs to be a component in your SEO strategy. What are the other advantages of structured data for small businesses? Along with increased visibility, structured data implementation offers the following advantages for small businesses: You will likely outpace your local competitors. SMEs are likely to feature within local pack search results with other small businesses. Here, competition for keywords is fierce, but many have yet to incorporate structured data into their sites. This is an opportunity to increase your visibility, gain more market share, and therefore increase conversions.Schema markup is a fully scalable optimization. While some SEO tasks like content creation can require pages to be optimized one-by-one, Schema markup can be built into the structure of the page. This means that once it’s set up, every new product listing page, for instance, would already have the optimization as you expand the site, whether you stock six products or six thousand. The time this saves is especially significant for small marketing teams.Schema markup implementation can be carried out as a single project within a few months. This can be a win for clients and SEOs, because in many cases, there is a clear demarcation before and after, followed by solid results which help to build confidence in further SEO activities, give clear ROI and satisfy clients looking for quick wins. How do you identify which structured data is best for SEO strategy? With almost 800 types of schema markup available to add to a website, it can be difficult to decide which are the best for your page, but to start, you can introduce or improve some new elements to help you better perform online and complement your existing content or e-commerce SEO strategy. Does your site pass the schema markup need-to-have checklist? There are certain sets of schema markup that apply to almost every site, and others — like Product and Job Postings — that are niche critical to effective SEO. As a general rule of thumb, every time I get a new client, I run through the following initial checks: Do the homepage and about pages have Organisation or Local Business schema?Do the blogs have schema for Articles or Blog Postings?Do the team pages have Person schema?If it’s an e-commerce site, does it have the niche critical Product schema?If it is a recruiter site, does it have the niche critical Job Postings schema?If the business is in another niche with dedicated Google SERP features, does it have the necessary markup? If you answered “no” to any of these questions and the site doesn’t have the appropriate markup, then you should add schema markup to your site. If the answer to these questions is “yes”, then it’s important to test the quality of the implementation before moving on to the next step. To do this, take a look at Search Console’s Rich Results Report to review pages at scale, or use their Structured Data Testing Tool and Rich Results Test to inspect individual pages. If you see errors, they should be addressed. How to Find Address Schema Errors Valid schema markup in Search Console First, take a look at Search Console’s Rich Results Report to review pages at scale and identify which content is being read as Valid, Valid with Errors or Error. Valid: If your markup is ‘Valid’, then it is being crawled and indexed correctly. These pages are unlikely to require further action. Errors: Pages with markup that is identified with an ‘Error’ tend to have incorrect syntax, so you should review the individual page and correct the code as soon as possible. When the changes are complete, use the Validate Fix button, to request reassessment. Valid with Warning: If your content is showing as ‘Valid a Warning’, then you are likely displaying schema markup with a Missing field. These warnings do not make the page or the markup invalid, but they can make the page less competitive, because the content is less targeted. Review your content to ensure that your schema is reflecting as much of the on page content as possible in order to reduce these errors, and therefore increase the performance of your schema markup. Schema markup warnings in Search Console Structured Data Testing Tool and Rich Results Test allow you to troubleshoot improvements to structured data on individual pages. Each of these tools you can enter the URL in question and you will receive itemised information on any errors or warnings. Warnings on structured data testing tool Warnings on rich results test The missing fields highlighted here correspond to properties within the Event schema type. So, to improve this markup, you would look up the definitions of the relevant properties on schema.org and, where applicable, use their example HTML to guide your optimizations. Property definitions in schema.org Example "performer" HTML script from schema.org In this instance, to improve the performance of my schema, I may need to build new performer fields into the CMS, or to work with the dev team to add the content from existing CMS data fields into the schema regex. In either case you will be making improvements that help you better target and serve users. Strategies for adding schema to your site If you need to add schema to your site there are a few options for implementation. Adding schema to single static pages For some single pages with largely static content, adding markup types like Local Business, Organization, or a single FAQ page, can be a straightforward process of generating the code and placing it into the HTML of the page. Major CMS platforms like Shopify and Wordpress have plugins to assist with generating the markup for these pages which is easy to implement. Those with custom CMS configurations can use tools like the Schema Markup Generator to generate the JSON-LD, then pass it onto the development team to push it live. Adding scalable schema for bulk implementation Bulk schema implementation is almost essential for high volume content creators. This applies to e-commerce shops, but also to those who regularly post standard format content like recipes, blogs, articles, job vacancies, events, training courses, etc. For these pages, the most effective way to get the most out of the schema on your site is to automate the process by building it into the structure of your site. In most instances, this involves a four phase approach, working in coordination with your developers and clients. Start with your sitemap. You should have a dynamic XML sitemap that helps Google index pages as they are created, and includes the elements that are listed within the structured data. For an e-commerce site, this means having a sitemap that includes the product listings pages, but also the image sitemap and customer service pages. Optimize for on-page SEO: Ensure that you have strong on-page SEO with good keyword research, headings, and accurate information. Schema offers increased targeting opportunities, so this will help you to double down on any on-page SEO efforts. Organize your content. For bulk implementation, you should work with your content, and try to assign a type and property to each standard field for content on your page. Treat it like a formula that can be applied to each page with the same format. If you don’t have fields that correspond with the required properties for your schema type, add them. If you have a bulk of information, try to ensure that you have properties that support the USPs of your content. Then work with your developers to update your template so that the schema generates consistently across the site. Connect with relevant Google APIs. Once your sitemap is solid, your content is optimised and your markup is in place. check to see if the schema you're using has an API and, if it does, get your site connected to it. Some of the most-used rich results connect directly with dedicated Google APIs, which further integrate with PPC tools to round out your marketing mix. Examples of Schema Types with Dedicated Google APIs Lodging schema connects with the Hotel API and can be used with Google Hotels PPCJob Posting schema connects with the Indexing API to enable inclusion in Google for JobsProduct schema connects with Content API to enable inclusion in Google Shopping search results and ad listings. How to measure and demonstrate the impact of schema markup Measuring Schema Enable Rich Results in Search Console The impact of schema markup which generates rich results, can be easily monitored and measured in Search Console. Within the Enhancements tab, you can monitor the quality of your implementation and any current or recent errors. View schema-enabled rich content in the Search Console Enhancements tab To monitor impressions, rankings, clicks and CTR, visit the Search Appearance tab under Performance. This tab provides historic data that can be compared to earlier configurations of the site. Visit Performance > Search Appearance tab to see rich result performance Within Google Analytics, your tracking and monitoring will depend upon your implementation. For instance, google-jobs-apply clicks may show as a separate source from standard search results within Organic. But I’ve also seen Google Shopping clicks show as part of the (other) channel. In either case, annotate your implementation dates to monitor relevant content for changes in clicks, impressions, and conversions. For many small businesses, Search Console data should be sufficient but there are also tools which can help you drill down further into the data. In summary Taking a strategic, integrated approach to structured data implementation helps SMEs to stay competitive in today’s search environment because of its scalability, versatility and measurability. Furthermore, the applicability of schema markup as the underpinning of a cohesive content and advertising strategy, brings much needed efficiencies for SME marketers who want to make the most out of their content. Want to learn more about technical SEO? Check out the Moz Academy Technical SEO Certification Series, an in-depth training series that hones in on the nuts and bolts of technical SEO. Sign Me Up! Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
A replacement for Google's Structured Data Testing Tool, called the Schema Markup Validator, is now available to use in an open beta.The post Replacement For Google’s Structured Data Testing Tool Launches appeared first on Search Engine Journal.
Recipes are the most important things for all food bloggers, because recipes are the ones due to which you have traffic on your website and advertisers line up to pay you.So, choosing right recipe plugin becomes utmost important because the plugin provides the necessary experience that creates traffic and attracts advertisers for your website.There are a number of factors that you should look into before choosing the plugin, because it plays an important part in your success story.Recently updated plugin:Online world changes very fast, and to stay on top pages of search engines, you need to have a plugin that takes you there.It is common knowledge that plugins need to be updated after sometime so that they incorporate latest guidelines and rules laid down in the online world.Before you choose your Wix recipe plugin, you should check on the support that the plugin offers you.Recipe plugin for Wix is made with the purpose to add your recipe in the website easily, to display the recipe on your website and lastly to improve your SEO.Google informs the blogger what it requires to see in the recipe’s structured data, which your plugin is required to get it filled by you and mark them up in the source code.You can check this by using Google’s structured data testing tool which should not display any errors and warnings in the recipe category.Avoid extra features:Many plugins offer host of features that you may not actually require for your website.
Structured data is essential if you want Google to evaluate the information available on your website and create small snippets for the visitors checking your website.These snippets of information are essential to ensure that the visitors are interested in visiting your website and continue to check out subsequent web pages.However, Schema makes it easier for search engines to crawl, organize, and display your website's content.This will give you the same user experience, thereby helping you to develop a better website.If you use JSON-LD, which is also a markup of Schema.org, you can write a code that Google can understand.You will find a list of topics or options under which you want the markup to be shown.
More

Top