Bank of America calculates that the transaction with Discovery could add a range of $1 to $16 a share to AT&T's price.
Deal would put WarnerMedia assets, including CNN, into new publicly traded company led by Discovery boss David Zaslav
In addition to CNN and HBO, AT&T’s WarnerMedia division owns Cartoon Network, TBS, TNT and the Warner Bros. studio
Illustration by Alex Castro / The Verge
AT&T announced this morning it’s spinning off its media business WarnerMedia and merging it with TV company Discovery, creating a major new player in the media world to compete with firms like Netflix and Disney that are leading the charge in streaming content.
The deal will bring a lot of familiar names in the TV and film world under one roof. WarnerMedia owns HBO, CNN, Cartoon Network, TBS, TNT, and the Warner Bros. movie studio, responsible for such huge franchises as Harry Potter and Batman, while Discovery operates numerous cable networks including HGTV, Animal Planet, Food Network, and TLC. Both companies also have their own streaming platforms: HBO Max and Discovery Plus.
The boards of both AT&T and Discovery have approved the...
Consumer mindsets changed radically during the pandemic. Omnicom is working to identify the changes to inform clients' marketing
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Insider's top advertising and media stories for May 17.
Deal would create entertainment giant to challenge Netflix and Disney Plus, Bloomberg reports.
Illustration by Alex Castro / The Verge
AT&T and Discovery are in talks that would combine AT&T’s media business with Discovery’s reality-TV dynasty to create a massive new entertainment entity, Bloomberg reports, citing sources. Neither company confirmed the deal, but if it came to pass, the combined company would be a potentially significant competitor for streaming brands like Netflix and Disney.
But as Bloomberg notes, AT&T only recently added some major entertainment brands to its portfolio when it acquired Time Warner for $85 billion, a deal that was finalized in 2018. And while AT&T’s streaming channel HBO Max has performed relatively well since its somewhat messy launch last May, it’s still not quite as robust as older streamers like Netflix. In January, Discovery...
The pandemic has exacerbated an already troubling trust deficit across political, economic and demographic divides. Research shared just before the pandemic’s onset uncovered that millennials are reluctant to trust government, business leaders, corporations, social and mass media or even traditional social institutions. Meanwhile, a recent Canadian survey found that half of respondents believe business leaders are purposely trying to mislead them, and just under half believe the same about government. The decline in trust is understandable, a predictable consequence of very real failures in leadership. But something else is happening as well. The pandemic has forced most of us to…This story continues at The Next Web
An hour after a warning was issued, an Israeli airstrike flattened Gaza's Al-Jalaa tower - a building used partly as an international media HQ.
The TCS solution leverages artificial intelligence and machine learning to personalize content curation and offer recommendations based on user profiles, preferences, and past subscriptions
Media companies' Q1 earnings reports signaled a continued return to business as usual — for better or worse, depending on the company's digital business.
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Gamers spent 9.7 billion hours on Roblox in the first three months of the year. Here's a look at how the company became one of the most important media businesses of the future.
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With a tight upfront TV marketplace expected, one agency group is recommending alternatives in video and CTV.
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Proponents of attention metrics in media planning say it will reduce waste in buying, especially for CPG brands.
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Now that shops are opening back up and people are getting closer to a return to normalcy post-vaccination, those early “winners” are seeking to retain the customers they gained over the last year.
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Chinese observers predict that Ant itself could be broken up, and Ant-like rectification plans could be imposed on big tech fintech platforms.
SPH said the move comes after its media business recorded its first-ever loss of US$8.5 million for the financial year ended August 2020.
Digital ad industry execs say regulatory pressures and internal restrictions on data sharing contributed to Verizon's decision to unload its media and ad tech properties.
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