The social media marketing week in review: A round up of news and announcements you may have missed.
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WhatsApp is one of Facebook's acquisitions that has been under close scrutiny by the House of Judiciary subcommittee on antitrust
Popular messaging app, WhatsApp, is consistently improving and adding new features that make its operation better. A few days ago, there were reports that WhatsApp ...
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Facebook-owned IM service WhatsApp reckons it might finally be able to make some money by charging businesses for clever access to their punters.Apparently quite a lot of people already use WhatsApp around the world to interact with shopkeepers and other relatively simple business transactions such as placing orders, but the company reckons that experience can be improved.So it’s going to be spending the next few months WhatsApp is going to focus on special features for this sort of thing and is even launching a special business app, which is free for now.“We’re building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites, and banks,” explained a WhatsApp blog.“These businesses will be able to use our solutions to provide customers with useful notifications like flight times, delivery confirmations, and other updates.”In an interview with the WSJ WhatsApp COO Matt Idema revealed that the ultimate aim is to develop features businesses might be willing to pay for.
In the wake of its $19 billion acquisition by social media giant Facebook, WhatsApp is looking at something it has struggled with since it dropped its yearly subscription model a year ago: new ways to generate revenue.Unlike Facebook's own Messenger app which generates revenue through displaying ads and sponsored content, WhatsApp is currently looking at less intrusive ways of increasing their bottom line.For now, that means appealing to businesses, something the company began testing back in March.In a company blog post today, WhatsApp acknowledged a few of the challenges many companies currently face when using the app to connect with their customers (most notably the lack of verified business profiles) and pledged to solve them through the use of their new WhatsApp Business app.The app is currently free but WhatsApp COO Matt Idema has mentioned that the company intends to invoice businesses for its use down the line (likely after the app exits its current testing phase).Though WhatsApp hasn't released a full list of the app's planned features just yet, at its most basic level, users can expect to see features like verified business profile badges (to distinguish business profiles from regular individuals) and an easier method of responding to many customers at once.
Facebook is planning to charge businesses to talk to customers on its WhatsApp messaging service as explores ways to monetise its 1 billion daily users.The app has recently introduced tools for smaller businesses that let them receive messages from customers and send them updates.The new features, available for testing, are currently free, but could be paid-for in the future, WhatsApp revealed.Facebook, which bought WhatsApp for $19bn (£14.6bn) in 2014, has grappled with ways to monetise the service without irritating users amid fears that revenue from its main news feed has slowed."We want to put a basic foundation in place to allow people to message businesses and for them to get the responses that they want," Matt Idema, WhatsApp's chief operating officer, told the Wall Street Journal."We do intend on charging businesses in the future."
Facebook is finally looking into cashing in on WhatsApp’s massive $22 billion acquisition deal.The Facebook-owned messaging service is planning to eventually start invoicing companies for recently introduced features that help bridge the gap between businesses and consumers, WhatsApp COO Matt Idema told Fox Business.“We want to put a basic foundation in place to allow people to message businesses and for them to get the responses that they want,” Idema said.“We do intend on charging businesses in the future.”Unlike Messenger which relies on advertising revenue, WhatsApps monetization model will involve streamlined communication features for fielding customer enquiries and sending out updates to followers.To help users tell apart businesses and individuals, the company is also rolling out dedicated verification badges.
WhatsApp today announced plans to launch an app that lets small businesses chat with customers.A software solution will also be made available that gives large companies, like banks and airlines, tools to manage conversations with customers and do things like share flight times, delivery notifications, and other updates.The news comes a week after information about verified business accounts began to appear on the WhatsApp site.Verified accounts will have a green badge next to them, while messages received from businesses will be in yellow.“WhatsApp has simplified communication for people around the world,” WhatsApp COO Matt Idema told VentureBeat in a statement.We’re looking forward to making it possible for people to connect with businesses in a fast and personal way, and giving businesses the tools to make that easier to do.”
Facebook s desktop retargeting solution, Facebook Exchange FBX , will soon meet its end.Instead FBX has been overshadowed by the newer Custom Audiences and Dynamic Ads capabilities.Dynamic Ads and Custom Audiences have mobile at their core and are delivering excellent results for businesses, so Facebook Exchange spending has shifted towards those solutions, said Matt Idema, VP monetization product marketing, Facebook in a statement.FBX has been a very successful platform for us, and over the past year, as we have seen consumers increasingly move to purchase and browse on mobile devices, Dynamic Ads have increased to become a more significant part of our mix over the past year, said Eric Eichmann, CEO of Criteo in a statement — adding that 5,000 of Criteo s customers are already using Dynamic Ads.With Dynamic Ads, marketers can retarget site or app visitors with specific or multiple products relevant to their browsing behavior.As questions arise about Facebook sealing access to its platform, Facebook is stressing the openness of the Facebook Ads API.