Our second 30-minute mobile marketing webinar dives into user acquisition with EasyTaxi s CMO Paul Malicki.Being very honest, it s not easy to raise money in our sector, says Paul Malicki, global CMO at Easy Taxi.Local marketing teams in each country secure deals and partnerships with major influencers, as well launch promotions with some of the largest companies in the world — and word of mouth spreads fast.For example, in Mexico City, Easy Taxi is currently partnering with Microsoft to outfit 10 private taxis with premium Xboxes to surprise and delight users who expected an ordinary trip.You can t simply show an in-app ad and assume someone is going to download the app and use it, Malicki says.They blast easily digestible content including PR, TV and radio marketing, and OOH marketing in bars and restaurants to snag those users who might need a lift home after a long and boozy night.If we don t educate the consumer, user acquisition costs go significantly up, because people simply don t understand the product, says Malicki.Their approach is very different from others in the sector that focus primarily on the digital marketing piece of user acquisition strategy, Malicki acknowledges.
GoLorry co-founders Jonathan Richards, 23, left, and Sanjay Mandava, 26, check truck drivers' records in India at their office in San Mateo, Calif., on Thursday, April 7, 2016.GoLorry is located in a residential area in San Mateo, Calif., photographed on Thursday, April 7, 2016.John Green/Bay Area News Group "We're seeing a huge increase of people in the developing world and in other regions with access to smartphones and access to mobile, and that is really fueling the growth of these companies there," said Kat Manalac, a partner at Y Combinator.Aditya Agarwalla, who with his father founded Kisan Network, an online marketplace for Indian farmers, says mobile Internet usage in India is exploding.Rappi, another Y Combinator-backed app, uses couriers on bicycles and motorized scooters to deliver everything from groceries to prepared meals to cosmetics in Bogota and Barranquilla, Colombia, and Mexico City.John Green/Bay Area News Group Borrero, who is from Colombia and temporarily relocated to Silicon Valley for the Y Combinator program, is capitalizing on his local knowledge.Follow her at twitter.com/marisakendall.
From far left to right, UC San Diego Vice Chancellor Sandra Brown, unidentified, Chula Vista Mayor Mary Salas, Tijuana Secretary of Economic Development Xavier Peniche, Tijuana Mayor Jorge Astiazarán, Mexico General Consul for San Diego Remedios Gomez, and Mexican Foreign Ministry General Director of Special Affairs Mauricio Ibarra.Olivia Graeve agrees: one of the goals of the Center is to develop the 21th century engineer who crosses borders seamlessly and has a global world view.Paulo Carreño King, the Mexican Foreign Ministry s Undersecretary for North America, traveled from Mexico City to underscore the importance of the new Center.It will carry out research activities and technology development along this dynamic border, he said.The University of California s U.S.-Mexus initiative brings together existing bilateral programs and activities and stimulates the development of new partnerships involving academia, government, civil society and private citizens, Carreño King said.This center is a great example for other regions to follow and replicate, he said.
Image: Jason Cartwright / GizmodoParis has tried just about everything to combat its terrible smog problem.The city has launched attempts to take half the cars off its road, introduce regular car-free days, and close famous streets to vehicular traffic—but Paris still has some of the worst pollution in Europe.The ban on older cars was announced last year as part of a comprehensive plan that will eventually ensure that no cars more then 10 years old will ever be found on Paris s streets.As with a similar ban in Mexico City, some people are outraged that older cars are targeted as they re usually owned by the city s poorest residents, who rely on those vehicles for their jobs.About 1,000 Cityscoot scooters will make their way onto Paris s streets by the end of the summer, one of the biggest rollouts on the planet.Now who wouldn t want to trade in their old diesel-guzzler for one of those?
The city has launched attempts to take half the cars off its road, introduce regular car-free days, and close famous streets to vehicular traffic—but Paris still has some of the worst pollution in Europe.The ban on older cars was announced last year as part of a comprehensive plan that will eventually ensure that no cars more then 10 years old will ever be found on Paris s streets.As with a similar ban in Mexico City, some people are outraged that older cars are targeted as they re usually owned by the city s poorest residents, who rely on those vehicles for their jobs.Image: CityscootLike many cities that are trying to ban cars—or at least some cars, some of the time—Paris also needs to improve public transit options for those who are leaving their cars behind.About 1,000 Cityscoot scooters will make their way onto Paris s streets by the end of the summer, one of the biggest rollouts on the planet.Now who wouldn t want to trade in their old diesel-guzzler for one of those?
The OnePlus 3 invite OnePlus ForumsChinese smartphone maker OnePlus is expected to reveal its latest flagship, the OnePlus 3, at a VR launch tonight 14 June .A formal press conference is to be held on 15 June in China.It has already sold 30,000 OnePlus VR headgears earlier this month.Users with non-OnePlus VR sets like the Google cardboard-based van also watch the device in VR.Why advertise with usThe OnePlus 2 was also launched in VR but this time, instead of the OnePlus office, the company is going to release the new device at its Loop Virtual Space Station.The global timings for watching the event online live:EuropeLondon, UK – 17:30 BST, June 14 Tuesday Paris/ Berlin / Barcelona / Amsterdam, EU – 18:30 CEST, June 14 Tuesday Moscow, Russia – 19:30 MSK, June 14 Tuesday North AmericaLatin AmericaRio de Janeiro, Brazil – 13:30 BRT, June 14 Tuesday Mexico City - 11:30 CDT, June 14 Tuesday AsiaBeijing / Taipei / Hong Kong / Singapore – 00:30 CST/ HKT, June 15 Wednesday Seoul / Tokyo – 1:30 KST/ JST, June 15 Wednesday Jakarta, Indonesia – 23:30 WIB, June 14 Tuesday New Delhi, India – 22:00 IST, June 14 Tuesday Middle EastAbu Dhabi, UAE – 20:30 GST, June 14 Tuesday OceaniaCanberra, Australia – 2:30 AEDT, June 15 Wednesday Wellington, NZ – 4:30 NZST, June 15 Wednesday
Brazil s biggest city on Monday became the first in the world where Uber Technologies Inc UBER.UL offers on-demand chopper rides between airports, hotels and convention centers.Uber aims to change that with a month-long pilot program.Promotional prices through Thursday start at 66 reais $19 per seat for a lift from Helicentro Morumbi, in one of Sao Paulo s richest neighborhoods, to the Blue Tree hotel across the river.The distance is nearly four miles 6 km , as the chopper flies.ASSOCIATED PRESS A helicopter carrying a passenger who booked his trip using Uber flies over Sao Paulo, Brazil, Tuesday, June 14, 2016.Spanish rival Cabify, which launched its Sao Paulo car service on Monday, is also in talks with three flight providers and plans to offer helicopter rides in the city by the end of the year, as it already does in Mexico City.
MoreThe Audi logo is seen at an automobile centre in Minsk, Belarus, May 17, 2016.REUTERS/Vasily FedosenkoMEXICO CITY Reuters - German carmaker Audi plans to make an electric version of its Q5 SUVs at its new plant in Mexico, two sources with knowledge of the project said on Wednesday.Volkswagen AG's luxury car brand is set to open a $1.3 billion factory in Mexico on Sept. 30, its first in the country and eventually slated to be Audi's only source globally for the Q5 models.The plant in San Jose Chiapa in central Mexico will produce the gasoline-powered Q5 at first, but plans to introduce the electric version in the near term, said the sources, who requested anonymity."They are training personnel," one of the sources said, adding that the project does not yet have a launch date.The plant in Mexico should begin by producing 150,000 cars a year, the sources said.
View photosMoreMexican tycoon Carlos Slim walks after he launched a free online platform for education with free access to mobile WiFi connections to the Internet on his Infinitum service during a news conference at Soumaya museum in Mexico City, Mexico, June 15, 2016.REUTERS/Henry RomeroMEXICO CITY Reuters - Mexican billionaire telecommunications tycoon Carlos Slim launched a program on Wednesday to collect used smartphones and donate them to schools, in order to provide students free access to educational materials.Slim, who controls telecoms giant America Movil, said at an event the firm would offer free wireless broadband access to whoever accessed contents on its website Aprende.org, whose offerings range from elementary math to university courses.The businessman said he was looking to create a secondary market for smartphones used for a year or two, "giving them an economic value," and then passing them on for free to public schools.The firm plans to offer its clients a 500-peso credit $26 for each smartphone returned in good condition, Slim said.He added that he hoped his competitors in Mexico, which include Spain's Telefonica and U.S.-based AT, followed his lead in offering free access to educational materials.
MEXICO CITY Reuters - A Mexico City government fund aimed at collecting 1.5 percent of revenue from car-hailing services such as Uber has still not been created, nearly a year after the metropolis became the first Latin American city to regulate rideshare apps.In July 2015, two years after Uber Technologies Inc UBER.UL entered Mexico City and upset taxi unions, the city government announced a deal to allow Uber and rivals such as Cabify to legally operate, with a share of their revenue destined for a specially created, though vaguely defined transport fund.The Mexican capital, however, has yet to complete a register of the taxi apps' fleets needed to set up the fund, according to public information requests filed by Reuters.Still, neither the city's transport nor the Finance Ministry had any record of any transport fund board meetings, or even who was on the board, according to public information requests.Mexico City finance department officials declined to comment on the fund, directing questions to the transport department.But Daniel Medina, a spokesman for the Taxistas Organizados de la Ciudad de Mexico, a local cab drivers' union, estimated it could be as much as 45 million pesos $2.38 million .
The Ali versus Frazier-level match-ups could rival the Super Bowl and bust the presidential-debate viewership record set by Ronald Reagan and Jimmy Carter in 1980.It was watched by 66 million people in grainy black and white, and the four debates between the two drew 60 percent of U.S. households on average.But this election is unlike any election I m familiar with,  says Frank Fahrenkopf Jr., the commission s co-founder.Globally, the trophy probably goes to the 2008 Beijing Olympics opening ceremony, seen by what Nielsen reckons was 2 billion people, or almost one third of the world s population.The no-commercial rule is painful for companies, and a few may try to take advantage of debate fever; during the primaries, a Trojan ad showed different types of prophylactics being questioned by a moderator and arguing about which is most qualified to be erected.Wright State, named after aviation pioneers Orville and Wilbur, is building a TV studio, developing special curriculum and designing a line of themed swag that will include bowler hats, a Wright brothers trademark.In Mexico City, Joshua Castillo, an engineering student, says many Mexicans will be watching, fascinated as never before by U.S. presidential politics in no small part because of Trump s proclamation that some Mexican immigrants are rapists and his promise to build a border wall paid for by their government.In Moscow, Dmitriy Kosmodemiyanskiy, a money manager at Otkritie Asset Management, says that Russians aren t very interested, considering it will mean getting up at 4 a.m.But in the U.S., it ll be embarrassing to miss a debate, Adamson says.
View photosMoreAircraft flies over a Wal-Mart billboard in Mexico City March 24, 2015.REUTERS/Edgard Garrido/File Photo Reuters - Wal-Mart Stores Inc is in talks to sell its Chinese e-commerce business, Yihaodian, to JD.com Inc, the Wall Street Journal reported, citing people familiar with the situation.The exact terms of the proposed deal are unclear and discussions remain fluid, but one of the people said it could include a broader partnership between Wal-Mart and JD.com, according to the report.http://on.wsj.com/28IQUlW Wal-Mart took full ownership of Yihaodian, a smaller rival to Alibaba Group Holding Ltd and JD.com, last July to boost its presence in China's fast-growing online market.JD.com and Wal-Mart declined to comment.Reporting by Sruthi Ramakrishnan in Bengaluru; additonal reporting by Rishika Sadam; Editing by Anil D'Silva
In some cities, all it takes to become an Uber driver is a background check and a quick car inspection.In others, signing up to drive takes weeks to process and thousands of dollars.In a new blog post, Uber's research team looked at how different cities' regulations affect how often drivers hit the road.Here's the chart: Even though New York City may be the most time-consuming and one of the most expensive places for Uber drivers to start driving, it's generally easier to become an Uber driver in the US than Europe and Asia.Consequently, people are more likely to drive part time in the US, as they don't have such high costs to make up: Uber found that more than 60% of drivers in the US use the app for less than 10 hours a week of work.Here's how Uber has ranked 42 of its top cities around the globe, from most to least costly for drivers:New York City Paris Singapore Sao Paulo, Brazil Rio de Janeiro, Brazil Manila, Philippines London Mexico City Houston Las Vegas Dallas Los Angeles San Francisco Moscow, Russia Columbus Toronto, Canada Denver Sydney, Australia Seattle Washington D.C. Baltimore Auckland, New Zealand Portland Minneapolis-St. Paul Miami Philadelphia Baton Rouge Detroit Salt Lake City Chicago New Jersey San Diego Orange County Phoenix Boston Orlando Charlotte San Antonio Oklahoma City Indianapolis Austin Stockholm NOW WATCH: We tried the 'Uber-killer' that just landed a $300 million investment from VolkswagenLoading video...
Bill Gates, chairman of Microsoft, plays X-BOX videogames with Mexican football player Rafael Marquez 20 March, 2007 in Mexico CitySince Microsoft made its entry into the competitive gaming console landscape in 2001, the Xbox brand has risen to become a ubiquitous brand in the sector.Xbox co-creator Ed Fries has now revealed that the original Xbox project was almost shut down completely by Microsoft founder Bill Gates who was not too pleased with the idea of having it pivot away from Windows towards a closed gaming system.In a recent interview with IGN, Fries said there were two teams pitching their ideas for a new gaming console to Gates and Steve Ballmer.While one group, which included Fries, wanted to create a device that had a hard disk and would be "a PC in disguise", the other wanted to design a console that would be a "continuation of the Sega Dreamcast line".Designer Seamus Blackley recently shared some images of the prototypes for the original Xbox console's controllers that were inspired by Sega's console because, as he put it, "at the time Dreamcast was king".
But for the past three years, graphic designer Jose Guizar has wandered the streets of Manhattan looking up.He s on the lookout for windows.About once a week, he picks one, renders it as a colorful illustration, and posts it to his website, Windows of New York.And while Guizar likes to call his creations eye candy it s true, they re beautiful , they actually constitute a gorgeous—and growing—visual encyclopedia of the city s architectural diversity.Guizar moved to New York City four years ago from a town outside of Mexico City.But he was particularly taken with Manhattan s windows, which, upon closer inspection, are more interesting than you might suspect.
MoreA person walks outside a Wal-Mart store in Mexico City January 11, 2013.CHICAGO Reuters - Wal-Mart Stores Inc said on Wednesday it has completed the rollout of its Wal-Mart Pay mobile payment service across the United States and that 88 percent of transactions on the app are from repeat users.Overall transactions in the service, which the world's largest retailer launched in December, jumped 45 percent in the last week, company executives said on a conference call.Wal-Mart did not give details on the rise in transactions since the launch, or the number of users using the mobile app in its stores.U.S. retailers have launched a series of mobile payment apps in the last two years, but customers and merchants have been slow to adopt them.Walmart Pay is available on Apple and Android devices and allows payments with any major credit, debit, pre-paid or Walmart gift cards.
To learn more and subscribe, please click here.Sigfox, one of the world s largest providers of Low Power Wide Area Networks LPWAN , recently announced that it is expanding to cover Mexico and expand coverage in Latin America, according to Electronics 360.The company is partnering with WND, a partner company founded to help Sigfox's expansion efforts, for deployment in Latin America, although it did not specify where in Latin America it will be expanding to.In Mexico, Sigfox will partner with IoTNet Mexico, which will be the exclusive Sigfox network provider there.Sigfox and IoTNet Mexico plan to cover all of Mexico City by the end of 2016, and all of Mexico shortly after, according to a company press release.Sigfox has been aggressively expanding in the Americas.It also announced plans earlier this year to launch networks in 100 cities in the US by the end of 2016.Sigfox's proprietary standard is one of the three leading standards for LPWANs designed specifically to connect IoT devices.Demand for LPWANs is growing among organizations that are looking for a cheaper way to connect their low-power IoT devices like sensors and smart meters to the internet.Compared to 4G cellular networks, LPWANs offer cheaper data subscriptions and use less battery power to connect these devices.
Five young developers from Mexico won a $10,000 grand prize last month in Cancun after competing against 36 other teams to develop applications that address social, economic, and environmental challenges.In addition to the $10,000 grand prize, the team won $2,500 for coming in first in one of four categories, plus four months of mentorship from a Mexico City-based venture capital firm to help bring the app to fruition.The Connected Communities, Connected Lives code fest was held June 20 and 21 in conjunction with the 2016 Organisation for Economic Co-operation and Development s OECD Ministerial Meeting on the Digital Economy, when OECD participants from among 34 member countries gathered in Cancun.The developer challenge was held by the OECD s Business and Industry Advisory Committee BIAC , in partnership with the Mexican Ministry of Economy.The OECD is aware that we need to involve young people in addressing local and global challenges through technology, and developer challenges are a great way to do so, says Pedro Galvan, one of the coordinators of the challenge and CEO of Software Guru, a magazine for software professionals in Spanish-speaking countries.Oracle cosponsored and helped to organize the contest, which challenged young developers to use technology in innovative ways to build mobile apps or app prototypes that enhance community connections in people s everyday lives.
When you are Facebook, one of the world's best places to work, you get to hire from the best and the brightest.But hiring smart, hard working people is only part of the battle.To keep them sticking around, Facebook needs to keep them loving their jobs.In a careers post meant to get people to apply to Facebook, one of Facebook's "client solutions managers," in Mexico City, known as Andrea A., describes her job and what she likes most about it.And her favorite part is not the free food, candy shop, healthcare services and so on.It's the freedom to do her job well.Andrea used vague language to describe exactly what a CSM does.It has something to do with supporting the sales team but doing so for companies that work in specific industries.In Andrea's case, she works with companies in media, entertainment, retail and finance, a broad span of companies.The main point: this is not a high-profile kind of job at Facebook, not a developer building a feature that will be used by millions, nor an engineer working on some of Facebook's moonshot projects like its solar-powered drone or Internet.org.She says: "At Facebook we believe that 'Nothing at Facebook is somebody else's problem' — it's yours," she writes. "I'm tasked with finding creative, innovative and realistic solutions for my clients, even if it has never been done before.
MoreThe America Movil logo is seen on the wall of the reception area in the company's corporate offices in Mexico City August 12, 2015.VIENNA Reuters - America Movil said on Thursday it would cut its stake in Telekom Austria by 7.8 percentage points to just over 50 percent as a deadline neared for it to reduce its holding and increase the Austrian firm's free float.The announcement came shortly after Citigroup said it was launching a bond of up to 400 million euros $443.8 million exchangeable into shares of Telekom Austria, which could be a means to the same end, but America Movil's brief statement made no reference to that bond.America Movil became the majority owner of Telekom Austria through a billion-dollar takeover offer in July 2014 that marked Mexican tycoon Carlos Slim's first successful venture into operating in Europe.When America Movil took control of Telekom Austria, Slim agreed to increase the free float of the former state monopoly within two years.Under the agreement, America Movil has to increase Telekom Austria's free float by the end of the year to 20 percent, from around 12 percent currently.