Microsoft Audience Network is also expanding to two new markets: France and Germany. Please visit Search Engine Land for the full article.
3
Many new Microsoft Advertising features & updates are scheduled to roll out in June. Here's what you need to know!The post Microsoft Announces June Updates & Feature Rollouts appeared first on Search Engine Journal.
2
The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend. Please visit Search Engine Land for the full article.
8
Microsoft Advertising’s Audience Network is a hidden gem that brings a lot of value and programmatic offerings. Here's what you need to know.The post How to Get Started on Microsoft Ads Audience Network appeared first on Search Engine Journal.
7
This week on Marketing O'Clock, Twitter will let creators host ticketed spaces, lead generation forms are coming to TikTok, and Microsoft Advertising announces new features.The post Twitter Spaces Hosts Can Charge Admission & More Digital Marketing News appeared first on Search Engine Journal.
2
Plus, nearly half of TikTok users have purchased something they saw on the platform Please visit Search Engine Land for the full article.
1
And, customer match is now generally available to all advertisers on Microsoft’s platform. Please visit Search Engine Land for the full article.
4
The new treatment will begin in mid-May. Please visit Search Engine Land for the full article.
7
What B2B Buyers Say Sellers Can Do to Influence Their Purchase Decisions [Report] 71 percent of B2B buyers see client desires and needs as the leading influences on purchase decisions, while 68 consider showing what's possible or how to solve a problem as being the biggest influence — two of several statistics of interest to B2B marketers in recently-released survey data. MarketingCharts U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019 March saw the U.S. ad market grow nearly 25 percent since the same time last year, and even managed to increase 7.2 percent from pre-pandemic March 2019 levels, according to newly-released Standard Media Index (SMI) data. MediaPost Zoom launches Immersive View to unify participants in the same virtual room Zoom has announced that up to 25 people can virtually co-occupy shared environments using a recently-launched feature, in a move aimed at expanding the video conferencing firm's traditional participant presentation format of individual square streams. VentureBeat Study Finds Independent Agencies Make Strong Comeback In Q1 64 percent of independent agencies had increased first quarter revenue year-over-year, while 75 percent said that they expect remote working options to endure into post-pandemic routines — two of several findings in recently-released survey data. MediaPost LinkedIn Announces 'LinkedIn Learning Hub' to Provide More Comprehensive Skills Development Pathways Microsoft-owned LinkedIn (client) has announced that its forthcoming learning experience platform (LXP) will offer a variety of new community-based learning and other skill-boosting features of interest to digital marketers. Social Media Today IAB: Ad 'Confidence' Has Surged, Less Frequent Reviews Of Budgets Some 61 percent of U.S. advertising executives are confident or very confident in the stability of their advertising budget for the rest of 2021 — sharpy higher than the 22 percent who expressed the same levels of confidence in November of last year, according to newly-released survey data. MediaPost Reddit unveils its Clubhouse clone, Reddit Talk Social news aggregator and discussion platform Reddit has launched Reddit Talk — its flavor of the audio-call-based communication app format popularized by Clubhouse, which Reddit has made available for both iOS and Android devices, the firm recently announced. TechCrunch Facebook Tests New Video Ad Options, Including Updated Targeting Categories and Instagram Reels Ads Facebook has announced testing of new in-stream ads with a variety of topic-based targeting features, utilizing machine learning to offer what the social media giant expects to be increased response rates. Social Media Today Microsoft Advertising Unleashes Ad Units And The Ability To Import Facebook Campaigns. What Else Is New? Digital advertisers can use a new feature being tested by Microsoft to more easily bring campaigns from Facebook Ads into Microsoft Advertising, and the firm also released an array of new ad formats including video ads for search results, Microsoft recently announced. AdExchanger Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets Paid branded content and influencer marketing have accounted for 20 percent of 2021 digital advertising budgets, while influence marketing was seen as the second most important digital ad option for 2021, according to recently-released survey data. MediaPost ON THE LIGHTER SIDE: A lighthearted look at “the state of digital advertising” by Marketoonist Tom Fishburne — Marketoonist How Pixar Uses Hyper-Colors to Hack Your Brain — Wired TOPRANK MARKETING & CLIENTS IN THE NEWS: Lee Odden — Finding Acceptance and Identity through Trail Running, even though I'm not a Runner [Video] — Tim Washer TopRank Marketing — Using Social Media Polls for Market Research — Utah State University Have you located your own top B2B marketing story from the past week of industry news? Please let us know in the comments below. Thanks for joining us for the TopRank Marketing B2B marketing news, and we hope that you will return next Friday for more of the week's most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. The post B2B Marketing News: Influencer Ad Budgets Rise, B2B Buyer Report, Stellar US Ad Market Spending Increase, Zoom’s Immersive View, & LinkedIn’s LXP appeared first on B2B Marketing Blog - TopRank®.
4
Plus, Microsoft Advertising announces new products and features Please visit Search Engine Land for the full article.
8
The Microsoft Audience Network has announced support for Facebook campaign import functionality and video ads. Here's what advertisers need to know.The post Microsoft Audience Network Introduces Facebook Import & Video Ads appeared first on Search Engine Journal.
8
Plus, Microsoft announces private search for Bing API Please visit Search Engine Land for the full article.
8
Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money. Please visit Search Engine Land for the full article.
2
Learn about regular expression filtering in Search Console, platforms and content optimization, and new Microsoft Advertising features on Marketing O'Clock.The post Search Console Introduces Regex Filters & More Digital Marketing News appeared first on Search Engine Journal.
So, let’s take a quick look at some important updates from these popular platforms without wasting time.MICROSOFT ADVERTISING ROLLS OUT AUTO-APPLIED AD RECOMMENDATIONSMicrosoft Ads is launching this new feature in April 2021 to improve performance and also save some time for advertisers.It will auto-generate ads for ad groups by using variations of existing ad copy and targeting in Microsoft Ads accounts.Advertisers can see the ad recommendations in their Recommendations tab, where they can edit, pause or delete the suggestions before they go live after 14 days automatically.However, advertisers who want to opt-out of this feature can go to their Settings tab, then Account Settings and uncheck the box below “Auto-apply ad suggestions.” Advertisers who are opted-in will also get email notifications when the ad recommendations go live.Nevertheless, the news of Microsoft Advertising rolling this feature out has received mixed responses from advertisers, making it quite controversial.INSTAGRAM IS ALL SET TO LAUNCH A NEW “STORY DRAFT” FEATURE SOONAccording to Instagram, “Story Drafts” are among one of the most requested features by users worldwide.This new feature will offer more flexibility in utilizing Stories to users and enable brands and social media managers to post their Instagram Stories at the optimal time for their audience.GOOGLE ADS CLARIFIES THE COMPANY’S POLICIES AROUND FIRST-PARTY DATAIn response to a question asked on Twitter, Ginny Marvin, Google Ads Product Liaison, clarified Google’s policies around first-party data.According to Marvin, Google considers data collected by forms on subdomains, country TLDs, and vanity URLs owned by the same company as first-party data.This information can also be used to create audiences in Google Ads.Microsoft Announces Responsive Ad Unit for Car SalesMicrosoft has introduced the open beta of its new product, Automotive Ads, which can show up in Bing search results or Microsoft Audience Network.
The Marketing O’Clock team discusses Microsoft Advertising's auto-applied recommendations and automotive ad unit, what's new with Instagram Stories, updates from Google Ads, and more.The post Microsoft Advertising’s New Rollout & More Digital Marketing News appeared first on Search Engine Journal.
Plus, the state of agency professionals Please visit Marketing Land for the full article.
Microsoft Ads has announced a new Automotive Ad format. Here's what they look like, how to request access & a peek at early results!The post Microsoft Advertising Announces Open Beta for New Automotive Ads via @hoffman8 appeared first on Search Engine Journal.
This beta opens up the use of automotive feeds and the API for advertisers. Please visit Search Engine Land for the full article.
Also we covered new Search Console features, Google Ads types and Microsoft Ads controls. Please visit Search Engine Land for the full article.
More

Top