Headed by Ruud Wanck, former Global CEO of GroupM Connect, a new organizational structure will be created to expand both nationally and internationally.CEO and founder Gérard Ghazarian will be leading the new board of directors.
In his position as president, he will focus on Candid’s merger and acquisition strategy (M).Candid is growing rapidly which is a result of several acquisitions such as media agencies Stroom and M2Media.
In 2018, Candid acquired the Digital Agency Group including digital media, data and advertising agencies like Online Company, Havana Harbour and 6Circles.
“COVID-19 disrupts the entire market and affects Candid equally; being agile and able to look forward are essential skills in these challenging times.”Wanck held several global leadership positions at GroupM over the past years, working from Amsterdam, London and New York.
GroupM is part of the world’s largest communication company WPP including media agencies Mindshare, MediaCom and Wavemaker.
Three years ago, he co-founded an investment company participating in various start-ups and scale-ups.
AppsFlyer, the global leader in mobile attribution and marketing analytics, today announced the global launch of its Solutions Partner Program for Agencies (SPP).
The program enables global and regional advertising agency partners to enhance delivery for their brand clients through dedicated training and certification.While navigating the complexities of deploying and effectively using best-in-class technology, many AppsFlyer customers look to their agency partners to help guide them across multiple disciplines where data makes an impact on their budgets and business decisions Martech News.AppsFlyer’s Solutions Partner Program provides agencies with the ability to learn and validate knowledge and expertise in mobile and channel marketing, as well as AppsFlyer platform capabilities.
Solutions Partners are also able to gain exclusive access to AppsFlyer products for their clients.“In 2019 alone, AppsFlyer customers made $20 billion worth of decisions leveraging AppsFlyer technology,” said Daniel Kahtan, Senior Director of Global Agency Alliances, AppsFlyer.
“We are in a unique position to support agency partners in driving positive performance and unlocking new sources of growth for mutual brand clients.
We will continue to prioritize and support agency professionals with education around best practices so that they are well equipped to advise clients about developing data-driven digital strategies Martech.”AppsFlyer’s certified solutions partners have completed advanced training and developed in-depth expertise.
The following agency partners have qualified as proficient platform users and mobile experts:360i (United States)Adways (Japan)CyberAgent (Japan)i-Cherry (Brazil)M Saatchi Performance (India, Singapore, United Kingdom, United States)MediaCom (United Kingdom)Merkle (United Kingdom)Mindshare (United Kingdom & United States)Omega Media (Vietnam)PMAX (Vietnam)Reprise (South Africa)Septeni (Japan)Yodel Mobile (United Kingdom)“For 360i, going from micro tech implementation to macro strategic thinking and learning how to guide clients when it comes to the attribution that informs larger marketing decisions is mission critical,” said Vladimir Golinder, Vice President, Head of Media Technology, 360i.
Policy as code based on Open Policy Agent (OPA) strengthens existing cloud and Kubernetes security in the Sysdig Secure DevOps PlatformSecurity Industry Veteran Joins Executive Team to Support Company’s Next Phase of GrowthSysdig, Inc., the secure DevOps leader, announced intent to acquire Apolicy to shift security further left and expand the Sysdig offering to include Infrastructure as code (IaC) security.
Apolicy complements these capabilities by strengthening cloud and Kubernetes security with compliance and governance enforcement via policy as code, auto-remediation of drift to close the loop from production to source, and faster issue resolution with risk-based prioritizationCloud Teams Adopting Secure DevOps to Manage Security RiskThe pandemic has caused a massive shift towards doing things online, which puts pressure on teams delivering applications in the cloud.
This includes cloud configuration risk management, scanning images at build time, detecting and responding to threats at runtime, and continuously validating compliance with regulatory standards.Automating Cloud and Kubernetes Security with IaC securityThe trend of Infrastructure-as-Code (IaC) and GitOps continues to gain broad mindshare with cloud platform teams as a way to achieve complete operational control of infrastructure.
By integrating IaC security into the secure DevOps workflows, teams can shift security further left, improving security and reducing alert fatigue for security teams.Blog from CEO Suresh Vasudevan: https://sysdig.com/blog/sysdig-and-apolicy-join-forces-to-help-customer-secure-infrastructure-as-code/IaC Security Benefits with Apolicy Acquisition for Sysdig’s Customers:Enforce compliance and governance via policy as code from source to production: Apolicy provides the ability to apply consistent policies and best practices across multiple IaC, cloud and Kubernetes environments.
Customers can now bridge the gap between developers, DevOps and security teams with a unified view of security requirements using policy as code.
Automating compliance by enforcing OPA-based policies via Kubernetes admission controller puts the control back in the hands of the user.Auto-remediate drift and close the loop from production to source:Â With the addition of Apolicy, customers can now detect runtime drift and instantly map it back to the IaC configuration (source) file.
Some are bringing in fresh new products while some are launching competitive products of higher quality, better features, and lower costs with the hope of confiscating the existing market leader.But the question is, how are you going to safeguard your brand and market position?In this blog, we are going to discuss what defensive marketing strategy is, its importance, and how to implement your own defensive marketing strategy.Let’s dive into the details.What Is Defensive Marketing?The actions that a brand, primarily a market leader, takes against its rising competitor in order to protect the market position of its products, profitability, market share, and mindshare is known as Defensive Marketing.In case a brand fails to protect its market position, then they are liable to lose some of its consumers to the competitor.
This is why you need to take specific measures to protect your brand.However, these attacks are not just limited to the market leaders.
Even though Blockbuster tried adapting and changing their business norm by introducing an online service, they were unable to compete with the pricing and services offered by Netflix.
And actually, they used to charge people for using their wifi in case they didn’t purchase anything from them.However, as soon as other coffee shops began providing and promoting free wifi, Starbucks observed a plunge in its revenue.So what did Starbucks do to defend its position then?
Let’s find out.After this, Starbucks decided to not only offer free wifi for everyone, but they also started providing the fastest wifi to match its competitors.Their defensive strategy aimed at differentiating them from others, defending their brand while attracting old and new customers as well.How To Implement A Strong Defensive Marketing Strategy?Before moving on to the implementation part, you first need to decide your best form of defense, i.e., what you’ll fight with, including:Your brand identity or how consumers recognize youThe combination of products and services that support your brand identity incorporating their pricesThe method of conveying your brand identity like advertisingDefensive Marketing strategies can be classified based on their objectives:A positive strategy is planned to retain consumers.The inertial strategy is built to put the brakes on the rates of consumer loss.These strategies can also be classified based on the means to accomplish those objectives:Retarding Strategy focuses on your own strengthsParity Strategy focuses on your competitors’ perceived strengthLet’s take a look at some of these strategies.Attacking YourselfAs soon as you read this, it might appear illogical to you.
Employ specific measuresYou can employ specific tactics using your unique customer insights and protect your market share.4.
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AppsFlyer, the global leader in mobile attribution and marketing analytics, today announced the global launch of its Solutions Partner Program for Agencies (SPP).
The program enables global and regional advertising agency partners to enhance delivery for their brand clients through dedicated training and certification.While navigating the complexities of deploying and effectively using best-in-class technology, many AppsFlyer customers look to their agency partners to help guide them across multiple disciplines where data makes an impact on their budgets and business decisions Martech News.AppsFlyer’s Solutions Partner Program provides agencies with the ability to learn and validate knowledge and expertise in mobile and channel marketing, as well as AppsFlyer platform capabilities.
Solutions Partners are also able to gain exclusive access to AppsFlyer products for their clients.“In 2019 alone, AppsFlyer customers made $20 billion worth of decisions leveraging AppsFlyer technology,” said Daniel Kahtan, Senior Director of Global Agency Alliances, AppsFlyer.
“We are in a unique position to support agency partners in driving positive performance and unlocking new sources of growth for mutual brand clients.
We will continue to prioritize and support agency professionals with education around best practices so that they are well equipped to advise clients about developing data-driven digital strategies Martech.”AppsFlyer’s certified solutions partners have completed advanced training and developed in-depth expertise.
The following agency partners have qualified as proficient platform users and mobile experts:360i (United States)Adways (Japan)CyberAgent (Japan)i-Cherry (Brazil)M Saatchi Performance (India, Singapore, United Kingdom, United States)MediaCom (United Kingdom)Merkle (United Kingdom)Mindshare (United Kingdom & United States)Omega Media (Vietnam)PMAX (Vietnam)Reprise (South Africa)Septeni (Japan)Yodel Mobile (United Kingdom)“For 360i, going from micro tech implementation to macro strategic thinking and learning how to guide clients when it comes to the attribution that informs larger marketing decisions is mission critical,” said Vladimir Golinder, Vice President, Head of Media Technology, 360i.
Some are bringing in fresh new products while some are launching competitive products of higher quality, better features, and lower costs with the hope of confiscating the existing market leader.But the question is, how are you going to safeguard your brand and market position?In this blog, we are going to discuss what defensive marketing strategy is, its importance, and how to implement your own defensive marketing strategy.Let’s dive into the details.What Is Defensive Marketing?The actions that a brand, primarily a market leader, takes against its rising competitor in order to protect the market position of its products, profitability, market share, and mindshare is known as Defensive Marketing.In case a brand fails to protect its market position, then they are liable to lose some of its consumers to the competitor.
This is why you need to take specific measures to protect your brand.However, these attacks are not just limited to the market leaders.
Even though Blockbuster tried adapting and changing their business norm by introducing an online service, they were unable to compete with the pricing and services offered by Netflix.
And actually, they used to charge people for using their wifi in case they didn’t purchase anything from them.However, as soon as other coffee shops began providing and promoting free wifi, Starbucks observed a plunge in its revenue.So what did Starbucks do to defend its position then?
Let’s find out.After this, Starbucks decided to not only offer free wifi for everyone, but they also started providing the fastest wifi to match its competitors.Their defensive strategy aimed at differentiating them from others, defending their brand while attracting old and new customers as well.How To Implement A Strong Defensive Marketing Strategy?Before moving on to the implementation part, you first need to decide your best form of defense, i.e., what you’ll fight with, including:Your brand identity or how consumers recognize youThe combination of products and services that support your brand identity incorporating their pricesThe method of conveying your brand identity like advertisingDefensive Marketing strategies can be classified based on their objectives:A positive strategy is planned to retain consumers.The inertial strategy is built to put the brakes on the rates of consumer loss.These strategies can also be classified based on the means to accomplish those objectives:Retarding Strategy focuses on your own strengthsParity Strategy focuses on your competitors’ perceived strengthLet’s take a look at some of these strategies.Attacking YourselfAs soon as you read this, it might appear illogical to you.
Employ specific measuresYou can employ specific tactics using your unique customer insights and protect your market share.4.
Headed by Ruud Wanck, former Global CEO of GroupM Connect, a new organizational structure will be created to expand both nationally and internationally.CEO and founder Gérard Ghazarian will be leading the new board of directors.
In his position as president, he will focus on Candid’s merger and acquisition strategy (M).Candid is growing rapidly which is a result of several acquisitions such as media agencies Stroom and M2Media.
In 2018, Candid acquired the Digital Agency Group including digital media, data and advertising agencies like Online Company, Havana Harbour and 6Circles.
“COVID-19 disrupts the entire market and affects Candid equally; being agile and able to look forward are essential skills in these challenging times.”Wanck held several global leadership positions at GroupM over the past years, working from Amsterdam, London and New York.
GroupM is part of the world’s largest communication company WPP including media agencies Mindshare, MediaCom and Wavemaker.
Three years ago, he co-founded an investment company participating in various start-ups and scale-ups.
Policy as code based on Open Policy Agent (OPA) strengthens existing cloud and Kubernetes security in the Sysdig Secure DevOps PlatformSecurity Industry Veteran Joins Executive Team to Support Company’s Next Phase of GrowthSysdig, Inc., the secure DevOps leader, announced intent to acquire Apolicy to shift security further left and expand the Sysdig offering to include Infrastructure as code (IaC) security.
Apolicy complements these capabilities by strengthening cloud and Kubernetes security with compliance and governance enforcement via policy as code, auto-remediation of drift to close the loop from production to source, and faster issue resolution with risk-based prioritizationCloud Teams Adopting Secure DevOps to Manage Security RiskThe pandemic has caused a massive shift towards doing things online, which puts pressure on teams delivering applications in the cloud.
This includes cloud configuration risk management, scanning images at build time, detecting and responding to threats at runtime, and continuously validating compliance with regulatory standards.Automating Cloud and Kubernetes Security with IaC securityThe trend of Infrastructure-as-Code (IaC) and GitOps continues to gain broad mindshare with cloud platform teams as a way to achieve complete operational control of infrastructure.
By integrating IaC security into the secure DevOps workflows, teams can shift security further left, improving security and reducing alert fatigue for security teams.Blog from CEO Suresh Vasudevan: https://sysdig.com/blog/sysdig-and-apolicy-join-forces-to-help-customer-secure-infrastructure-as-code/IaC Security Benefits with Apolicy Acquisition for Sysdig’s Customers:Enforce compliance and governance via policy as code from source to production: Apolicy provides the ability to apply consistent policies and best practices across multiple IaC, cloud and Kubernetes environments.
Customers can now bridge the gap between developers, DevOps and security teams with a unified view of security requirements using policy as code.
Automating compliance by enforcing OPA-based policies via Kubernetes admission controller puts the control back in the hands of the user.Auto-remediate drift and close the loop from production to source:Â With the addition of Apolicy, customers can now detect runtime drift and instantly map it back to the IaC configuration (source) file.