84% of Americans using dating apps said they used online dating apps to search for a romantic relationship, while 43% said they used dating apps for friendly interactions and only 24% of users used them specifically for sexual encounters.
Below is a list of some of the monetization strategies implemented by dating apps:
- Advertising
- Sponsors and Partnerships
- One-time purchases
- Free/Premium versions
- Data-Driven Strategies
Use these tactics, analyze the relevant data we’ve provided and implement every strategy to monetize your dating app and see yourself start generating more app sales than ever before.