And despite the overflow of data available to marketers today, some still struggle with identifying who you are.In her blog post, Principal Marketing Manager for HubSpot's optimization team Pamela Vaughan defines personas as fictional, generalized representations of your ideal customers.Taryn Collins, content manager and Web editor for cloud platform Acquia, points out that personas are representations of real customers while segments are groups of actual customers that share similar traits.In a blog post, Gartner's VP of Content Publishing Heather Pemberton Levy writes that personas are built from a combination of the following data points:Demographic income, geography, level of education, age Psychographic values, opinions, interests, aspirations, attitudes, and lifestyles Ethnographic observations of customers in their daily routines Transactional historical customer relationship data, first- and third-party purchase data, post-sale services Behavioral: engagement across channels Buffer Content Crafter Kevan Lee also encourages marketers to check their site analytics for traffic trends; do some social listening to see what problems or concerns customers are talking about; conduct surveys to learn about customers' goals, values, and pain points; and collect feedback from other departments, like customer service.Once marketers obtain this information, Lee says they should stitch it together to bring the persona to life.There's no perfect number of personas one needs to create, but Levy says four to eight is typical.
Experience can only take you so far — the dynamic nature of the world we live in has made specialized training a must.If you re a marketer who wants to stay competitive, you ve got to keep your digital marketing skills on the cutting edge.What you get with Simplilearn s Full Stack Masters ProgramThe Full-Stack Digital Marketer Masters Program includes:access to the foundational Digital Marketing Certified Associate course and project work;nine advanced courses including PPC, web analytics, SEO, content and email;monthly mentoring sessions by experts;on-the-go learning with Android and iOS apps; andMasters Program certificate from Simplilearn.Simplilearn s Digital Marketing Certified Associate course – previewMarket Motive s Digital Marketing Expert PassFounded in 2007, Market Motive is a pioneer in online digital marketing training.But the course s open availability, lack of mentored guidance and access to expert instructors make completing the specialization challenging for self-learners.Choose the best provider for your needsWhether you just need a quick beginner s primer or are ready for a deep dive into advanced digital marketing topics, you are sure to find something to match your learning style and your needs.
But what happens after you ve earned yourself a top spot in Google search results pages?Contrary to popular belief, ranking for particular keywords is only half the battle.Optimizing the layout of your site will reduce bounce rates and increase the likelihood of your visitors engaging with your content.However, even if you can t get it that low, consider that every second you shave off of your page load time reduces page abandonment.If you re still having issues with your loading speed, then you can also try out a tool called Google PageSpeed Insights, which will help identify the specific issues slowing down your website load time and suggest ways to fix them.Don t overdo it by adding a plethora of links to your existing article content.
Firebase Analytics: a brand-new app analytics platformGoogle s Cloud Platform business acquired Firebase in 2014, and it s now being relaunched as Google s new, free developer platform with a suite of products.The analytics piece is designed to track the engagement metrics and in-app actions that developers care about — average revenue per user, lifetime value and so on.Google announced that app ads will now reach more users on YouTube and will soon be available in the ad slots at the top of the Promotions tab in the mobile Gmail app.Automated targeting & biddingWith the 80/20 rule shown to apply to app users — 85 percent of app revenue comes from 17 percent of users, according to a RadiumOne study — Google is currently testing automated ad targeting and bidding in Universal App Campaigns to reach users most likely to take the actions that advertisers have prioritized.Our models evaluate countless signals and unique insights into intent, and constantly learn and adjust, meaning every single optimization is based on the freshest, most relevant data, explained Sissie Hsiao, product management director for mobile app ads in the blog post outlining these changes.The automated optimization is in testing now, and Google says it will roll out in the coming months.
From Marketing Land:VR is coming to the Google Play store this fall with DaydreamMay 18, 2016 by Ginny MarvinGoogle s new Daydream platform is set to deliver virtual reality to Photos, YouTube, Street View, apps and movies.Amazon reaches $100B in annual salesMay 18, 2016 by Amy GesenhuesCEO Jeff Bezos says Amazon is the fastest company ever to reach the $100 billion sales milestone.Google I/O Live Blog: Home voice-activated assistant, Allo messaging app announcedMay 18, 2016 by Danny SullivanGoogle announces its rival to the Amazon Echo, unveils yet another messaging app.How to understand the value of content and measure digital emotionMay 18, 2016 by Erika TrautmanColumnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content.Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:Online Marketing News From Around The Web:AnalyticsContent MarketingConversion OptimizationCopywriting, Design & UsabilityDomaining.Top Blows Past .Biz To Become The 6th Most Registered Top Level Domain, breaks new TLD launch records, domainnamewire.comE-CommerceCould Guided Selling Help Your Ecommerce Store?, www.practicalecommerce.comEBay eyes huge opportunities to personalize shopping through artificial intelligence, www.retaildive.comGap CEO says the company would be delusional not to consider selling on Amazon, qz.comIs omni-channel retail a delusion?, econsultancy.comTop Ecommerce Merchandising Tactics, smallbiztrends.comEmail MarketingIndependence Day Email Campaigns: Don t throw away your shot!, blog.movableink.comThe Time-Saving Secret to Grow Your Email List, blogs.constantcontact.comGeneral Internet MarketingBrand Personification: The Ultimate Way to Get to Know Your Brand, www.marketingprofs.comHow to Grow Marketing Innovation In-House, adage.comHow to Personalize Ads & Stop Annoying Users, blog.marketo.comInternet Users Want a More Personalized Ad Experience Report , www.adweek.comSteal This Sales Tool to Beef Up Your Marketing Strategy, www.convinceandconvert.comWhy You Must Get Scrappy with Your Marketing, www.ducttapemarketing.comInternet Marketing IndustryAberdeen Group Partners With Bombora to Offer B2B Intent Data, www.marketwired.comCrossInstall Expands Team with Former Chartboost Executive Anuj Kucheria On Board as New Vice, www.ireachcontent.comHookLogic Expands Network in Effort to Extend Brand Clout, adage.comOpenprise Announces Free Diagnostic Tool to Assess the Readiness of Companies Lead & Contact Data for Marketing Automation, Account Based Marketing, & Predictive Analytics, openprisetech.comYuMe Doubles Up on Protection for Advertisers and Brands with Native SDK-Driven Brand Safety and Integral Ad Science s Bid Expert, www.yume.comMarTechMarketers Struggle to Balance Marketing Technology Tools and Talent, www.emarketer.comMarTech Advisor Investscape Q1 2016 – Analyzing the $2240.51 Million Martech Investments that Kicked Off the Year, www.martechadvisor.comWhy chief digital officers are all the rage, www.internetretailer.comMobile/Local Marketing5 Things You Need to Know About Mobile Ad Blocking, www.tune.comA better approach to app monetization, venturebeat.comBig Updates for Yahoo Mail Apps, yahoomail.tumblr.comThis one factor keeps people coming back to their favorite apps, www.businessinsider.comWhy marketers should be A/B testing mobile apps, www.retaildive.comReputation ManagementTo rebrand, or not to rebrand?That is the question, econsultancy.comSocial Media Here and Now – Facebook s First 3D-360 Film, media.fb.com11 Little-Known Facebook Features You can Try Today, www.searchenginejournal.com2012 LinkedIn Security Breach Strikes Again, www.adweek.com4 Secrets to Building Social Momentum, contentmarketinginstitute.com5 Steps to Improve Your Customer Service Using Twitter, www.socialmediaexaminer.com6 Proven Strategies for Successfully Promoting Content Across Social Media, blog.bufferapp.comFacebook blocked in Vietnam over the weekend due to citizen protests, techcrunch.comGoogle and Facebook still dominate tracking on the web, www.theverge.comHow Snapchat Discover Competes with Facebook Instant Articles and Twitter Moments, simplymeasured.comHow Sports Fans are Using Facebook Reactions, www.newswhip.comHow To Create Perfect Posts, unbounce.comHow to Find Facebook Post Ideas for Higher Organic Reach, www.razorsocial.comHow To Use Facebook Chat Bots to Market Your Business, smallbiztrends.comHow To Use Snapchat Effectively For Marketing, www.searchenginepeople.comPublishers and brands, get ready for the Snapchat algorithm, digiday.comSnapchat s newest power users: Entrepreneurs with advice for startups, digiday.comSnapchat s shoppable ads can unlock data, sales if relevant, www.mobilecommercedaily.comSocial Contests in 2016 – Why You Can t Ignore Them, www.jeffbullas.comWhat if Facebook Gave Us an Opposing-Viewpoints Button?, www.wsj.comWhy Employees Don t Share Company News on Social Media, www.marketingprofs.comVideoAbout The AuthorAmy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land.
EnlargeGoogleMOUNTAIN VIEW, CALIFORNIA—Today Google is releasing the third developer preview of Android N, the new version of Google's mobile operating system due this fall.Developer Preview 3 continues to tweak existing features while adding new ones, and stability should also be improved; Google tells us that it considers this build to be "beta" quality, ready for developers and more-ambitious users to use it as their daily driver.One of the largest additions is something we found evidence of in the second preview build: a new Google-developed VR service that will make it easier to turn compatible Android smartphones into modest VR headsets like Samsung's Gear VR.Android N is already using a combination of just-in-time JIT and ahead-of-time AOT code compilation to get rid of the lengthy "app optimization" part of system updates.The new preview is available for the Nexus 6, 9, 5X, 6P, and Player; the Pixel C tablet; the Sony Xperia Z3; and the General Mobile 4G Android One phone.Among its other major features are a split-screen multitasking mode for tablets, the Vulkan graphics API, better notifications, new emoji, and several new UI customization options.
Scientific research has propelled humanity forward throughout the course of the modern era, and now, technology may have found a way to catalyze this progress even further with a new tool that allows researchers to recruit, engage, and retain their human participants.With the on-demand service industry already booming, a new secure online platform called Proofpilot is allowing study participants to browse research studies, contribute to research, earn rewards for completing study tasks, and learn about new prevention, wellness, and health optimization techniques.The proposed ProofPilot solution involves creating a blog post that serves as both the creation and deployment of a research study.Heralded as a method that employs the $100 billion serviceable market industry to address the $25 billion research industry, ProofPilot believes that its key to success lies in its ability to lower the barrier of entry to getting a study off the ground.Founded in 2013 by Matthew Amsden, ProofPilot hopes to address the fact that of the 25,000 registered clinical trials that take place per year, 97 percent fail to end on time.I became increasingly frustrated that insightful health and social innovations were getting lost because it was too expensive to test whether something really worked, said Amsden.
A session description from Google I/O has confirmed that Chrome OS will be getting Android apps and access to the Google Play Store very shortly.It seems as though this information has been revealed ahead of an official announcement at Google's developer conference, but it's exciting for Chrome OS users nonetheless.One of the biggest complains about Chrome OS is that while web applications often have enough functionality for basic tasks, native applications can do more and provide a better experience.The lack of native apps on the platform has kept some people from making the jump to Chrome OS, despite how cheap laptops that run the OS have become.It's expected that many Android apps will require slight tweaking by developers to optimize the experience for laptops and desktops, however the vast majority of apps will work well enough on Chrome OS.Android apps on tablets, for example, are notoriously poor due to a lack of developer optimization for larger displays.
I was focused on making money.I cut corners on our website s development and seriously limited our advertising spend.Related Article: Don't Let It Happen to You: Top 4 Mistakes That Kill eCommerce BusinessesSpend Money on the Components That Your Customers Interact WithIf you re going to create a website using a free, do-it-yourself website builder, you re going to run into problems.Related Article: Sales Ahead: 30 Tactics Proven to Increase E-commerce Conversion INFOGRAPHIC The Value of Search Engine OptimizationThe best sources of reliable, cost-effective traffic to a site are Google, Bing and Yahoo.The reason is simple.Forget the sale for a moment; the opportunity to make a sale will elude you if you can t grab the target market s attention.The beauty of a blog is that it s easy to post content that s trending and creative, without needing to code a new page for a website.
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages.However, Google is still cutting many of them off at two lines and around 150 characters, meaning it s probably too early to start rewording your meta descriptions just yet.Image by Dr. Ron Matson, available via CC0 public domain image The first is that longer titles and descriptions would allow more room for long-tail keywords, three or four-word phrases that tend to indicate that searchers are closer to taking action or making a purchase, making them extremely valuable for marketers.The darker blue text that Google is trialling in some places is an improvement on this, but the black link text that has caused so much upset comes with an additional set of problems.By making the links the same color as the surrounding text, it now pushes that failure even further by not providing a 3:1 contrast ratio between the links and the surrounding text which is outlined in Techniques for WCAG 2.0 as item G183 .Again, please don t follow Google s lead.
Image Source: Arthur ReisThe iPhone 6s is the fastest smartphone you can buy today, thanks to a combination of hardware innovation and software optimization.Driving performance is a fast and energy efficient chip, the Apple A9, built by TSMC and Samsung.DON T MISS: Bionic eye restores man s vision after being blind for 40 yearsThe 16nm/14nm A9 chip in the iPhone 6s is what allows Apple to both increase performance but also maintain battery life expectancy while introducing additional feature and keeping battery size virtually unchanged.Recent reports also claimed that Apple has started iPhone 7 production, at least a month earlier than in previous years.Interestingly, in its announcement, ARM doesn t specify any availability dates for the new 10nm chip.Thanks to the sharing economy, living in five different cities in five years has never been more doable.
Ruby Tuesday managed a significant reduction in its drop-off rate.Ruby Tuesday now has better analytics on factors such as employee retention and training, helping business leaders understand the engagement level of employees.Improving the application process is just one part of a broader digital transformation across the business at Ruby Tuesday, including elements such as shifting more of the company s marketing to digital channels.Reduced IT support, increased innovation focus: Ruby Tuesday s HR team still needs IT support for some activities, but now less of that HR-related IT effort is spent on maintenance activities.With the time saved on application maintenance, Collins HR analysts and the HR IT team can spend their time on more strategic goals, such as exploring whether to use options like those raised by the Oracle optimization team.Collins HR team piloted its first HR system implementation within four months, a breakneck pace for such a large organization.
At the most basic level, AdSense publishers can be lumped into two categories.Reaching the ad optimization sweet spot is the first step, but in order to reach the perfect balance of Publisher Nirvana there s another sweet spot you should be looking for: production ROI.Or, is it that, unlike people, machines lack creativity, no matter how hard Google is trying to change that.If none of those are right for your needs you can invest in a programmer to write a few lines of code for you.Second, automating a process doesn t mean you can forget all about it.Instead, it makes editors and curators out of content creators and researchers, and that s a big time and money saver.
With intelligent services for the transport sector, where the connected vehicle is in the center, Scania will not only be able to offer its customers optimized transport solutions, but also reduce environmental impact. - It's a win-win situation, says Jesper Lovendal, director of Connected Services IT function at Scania IT. With today's technology retrieved operating data from the vehicles which can then be combined with other data sources to obtain information that can be used in all kinds of areas, such as transport optimization. Today Scania has approximately 200,000 connected vehicles, and soon all the new Scania vehicles to be fully connected. - The old methods have been shown to perform poorly when it comes to IT solutions. Background: Master of specialization in Mechanical Engineering, KTH.
But what happens after you ve earned yourself a top spot in Google search results pages?These strategies will also help safeguard you from any potential algorithm updates.Antiquated strategies such as text only articles can potentially hinder your search engine rankings.This will enhance the experience of your readers and entice other people to link to your site.Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.Staff authors are listed here.
Our second 30-minute mobile marketing webinar dives into user acquisition with EasyTaxi s CMO Paul Malicki.Being very honest, it s not easy to raise money in our sector, says Paul Malicki, global CMO at Easy Taxi.Local marketing teams in each country secure deals and partnerships with major influencers, as well launch promotions with some of the largest companies in the world — and word of mouth spreads fast.For example, in Mexico City, Easy Taxi is currently partnering with Microsoft to outfit 10 private taxis with premium Xboxes to surprise and delight users who expected an ordinary trip.You can t simply show an in-app ad and assume someone is going to download the app and use it, Malicki says.They blast easily digestible content including PR, TV and radio marketing, and OOH marketing in bars and restaurants to snag those users who might need a lift home after a long and boozy night.If we don t educate the consumer, user acquisition costs go significantly up, because people simply don t understand the product, says Malicki.Their approach is very different from others in the sector that focus primarily on the digital marketing piece of user acquisition strategy, Malicki acknowledges.
My company is a conversion rate optimization and personalization agency, and we offer a free conversion rate report card.I was wondering if y'all had some advice on how to spread the good word.Thanks!
Tired of the same old same old SEO tips?This is the post for you.Ross Hudgens of Siege Media breaks down some new strategies that have only recently become relevant in the SEO world.Tips include things like remove your meta descriptions to increase CTR, usingto get in Google's Answer box, and more.
I have to hear dozens of horror stories every week about wasted budgets, sites damaged beyond repair, digital campaigns that produce zero results and everything else business owners and marketers are terrified of.Except now, they end in the loss of millions of dollars.Or to bring me thousands of visitors in a matter of weeks liar liar pants on fire .You see, this company relied heavily on their search results for new leads to their call center.As I mentioned earlier, the reason these groups are able to prey on consumers is because of the lack of information.By doing this, you ll be able to avoid the bottom-of-the-barrel snake oil salespeople that can t even face mild scrutiny.
Galaxy Note 6 iPhone 7 PlusWe often talk about the performance of mobile devices, insisting on real life tests that show how the hottest smartphones in town perform during regular usage.The iPhone is still the performance benchmark to beat, with Galaxy flagships fighting for second place.And, ironically, it s Samsung that s going to help do that.Since then, a reliable Apple insider said the iPhone 7 Plus will need 3GB of RAM, given that the phone will have a dual lens camera with advanced photo features that will require more memory.At the 2016 Samsung Mobile Solution Forum in Shenzhen, China, Samsung just unveiled its 10nm LPDDR4 6GB mobile DRAM solution, SamMobile reports, which is expected to go inside the Galaxy Note 6 this year.The Galaxy Note 6 and iPhone 7 might be in for a huge RAM upgradeThe iPhone 6s is the fastest smartphone you can buy today, thanks to a combination of hardware innovation and software optimization.