The statistics say that 83 percent of organic clicks go to the first four results under most categories on search engines.Here are four strategies you can use to bring in organic search traffic and increase your ranking on Google.Content marketing was once considered a dying art, but now it s the driving force for every company in every industry.You should aim for keywords that offer enough visibility without being too competitive.Images are vital for breaking up the monotony of a string of paragraphs.You also need to use a featured image ito make your content stand out in a list.
Does year-over-year traffic show that traffic always dips this time of year Does Google Trends indicate that interest in your overall industry has declined?You can find out for sure by checking your organic traffic history with a year-over-year comparison and looking for up or down trends across the years.It s unlikely that your business has had to ride the wave that these hoverboard manufacturers saw, but the concept still applies.While seeing a dip in Google Trends presents you with a problem to overcome, you can still take comfort in knowing that all of your competitors are feeling the same squeeze.As we started to dig through things together, we noticed that there was zero traffic from Safari browsers.Looking at referrals, channels and other segments can help you narrow down your search.
So how do you go about it?How David Attard increased his search traffic by filling gaps in existing content2.Follow David on Twitter here.The ResultsTo demonstrate I ll be using a recent success story we had for the keywords Joomla SEO .Can you use any great imagery or diagrams to supplement your content?Step 6: Setup A 301 RedirectIf you change the URL, don t forget to 301 redirect the old address to the new one.
Instead of clicking around inside of Google Analytics to find the answer you want about your web traffic, wouldn t it be nice to just talk to Google to get what you want?In one example, he asked by speaking, How many users did we get from organic search in April?and received the answer:In another, as you can see below, he spoke, What were my best selling products for April?Most of that has been aimed at consumer-oriented products.But in this case, Google is using machine learning to understand what s been said and to figure out how to parse the answers for advertisers, Pahlavan said.Later this year, but only if you use the premium version of Google Analytics, Google Analytics 360 Suite.
The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI.Adding influencer marketing to the digital marketing mix will naturally increase these numbers and will further broaden your audience.Nielson s 2015 Global Trust in Advertising Report states the most credible advertising comes straight from the people we know and trust.Influencer marketing enables us to tap into the concept of WOM at a digital level, and why wouldn t we?Think about the long-tail SEO keywords you ve proven generate search results, traffic and conversions.And don t forget to measure and collect data on the impact each influencer is having on your brand s web presence and engagement with your content.
The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI.Adding influencer marketing to the digital marketing mix will naturally increase these numbers and will further broaden your audience.Nielson s 2015 Global Trust in Advertising Report states the most credible advertising comes straight from the people we know and trust.Influencer marketing enables us to tap into the concept of WOM at a digital level, and why wouldn t we?Think about the long-tail SEO keywords you ve proven generate search results, traffic and conversions.And don t forget to measure and collect data on the impact each influencer is having on your brand s web presence and engagement with your content.
Its purpose is to act as a non-biased resource to help business owners and decision makers find the right cloud-based solutions for their business.When executed strategically, microsites that call out industry leaders are successful tactics for B2B marketers aiming to boost their SEO value.By creating a valuable piece of content that is relevant to your target audience and optimized for SEO, a link building component can help you move up in the rankings for a specific keyword.Valuable and relevant content is at the heart of SEO and adding an industry leader list or report component can amplify a microsite s organic search value through natural backlinks from other trust-worthy sites and social media accounts.This could result in future opportunities to co-create content and continue to earn links from other brands websites.Publishing a report that calls out specific brands within an industry is a ripe opportunity to get in front of new audiences.
But are we really getting a true and accurate picture of our SEO performance?As marketers, we pore over data all the time — but in order to glean meaningful insights, we need to make sure our data collection tools are set up properly and managed correctly for accuracy.Channel classificationOne common mistake that I have seen over the years is that the paid search is not set up correctly and can actually get misclassified as organic search, which can inflate your SEO numbers and make them highly inaccurate.Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.Prior to joining Acronym, Winston was the VP of SEO at Havas Media, one of the world s top ten global ad agencies.Winston s career also included the SEO Manager role at Rosetta and time at Zeta Interactive.
Apple has announced advertisements will begin appearing in App Store search results, while it is also giving developers a better cut of subscription fees.We ve thought about how to carefully do it in a way that, first and foremost, customers will be happy with, SVP of Marketing Phil Schiller told The Verge in an interview.Much like Google Search, for example, if searching for a category like photo filters, you ll see an ad for an app shaded in a different colour, while organic search seasons will appear below.Given Schiller says two-thirds of all App Store downloads are generated through Search, the results could be lucrative for companies wishing to subsidise a rise to the top of the page.OPINION: Why WWDC just doesn't matter anymoreElsewhere the company is planning to give developers a greater slice of the pie when it comes to in-app subscriptions.In another boost for developers, Apple says 50 per cent of app submissions are now reviewed within 24 hours and 90 per cent within 48 hours.
Google s move from seven to three listings in the local pack, and the threat of various ads in the local space, has created a fiercely competitive environment for local businesses.Local SEO: the state of playIn a hotbed of organic search competition, the local results have been a source of salvation for many local businesses.Having a physical address and proximity to the searcher as ranking factors gave every local business a potential shot at attracting customers from search engines.But it s not all sunshine and rainbows.This should help you form a battle plan to identify your opportunities and weak spots in your current approach.Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.
Geckoboard's head of content, Laura, shares all of the metrics we track as a SaaS startup and why.She also included an example of the dashboard we use to keep track of the performance of all key marketing metrics.The KPIs included are:Sessions vs prev 30 daysSession to trial conversion rateCurrent trialistsTrial to customer conversion rateNew customers todayOrganic search trial signups vs goalDirect trial signups vs goalReferral trial signups vs goalCurrent visitors on websiteBook-a-demo leads created vs goalEmail course signups vs goalChurn rate We'd love to know what your metrics are that matter most to the bottom line of your business!
The fact that analogies are used in the first place is simply due to a lack of understanding.We know the fundamentals are solid, but we can get a much better ROI at the moment from building a brand and a better product, so we rarely touch the website.If and when these product pages do get indexed, it should represent a massive win for the client.In the client s own words:I have 5800 total pages, and 6 months ago only had 1400 of them indexed!This was the impact they saw from technical SEO improvements:I ll let Nick explain how they did it:Without analyzing the site s log files, we wouldn t have identified the code that was causing Googlebot to get hung up, drag the site crawl budget to a screeching halt, and design a solution to fix the site s low average daily crawl rate.There is no way they would have experienced such gains without all the content they were consistently producing, but it is the combination of sound technical SEO and a focus on content that has really helped them fly.
With the referendum on Britain s membership of the EU coming up this week, there has obviously been a lot of debate online.One interesting aspect with a relatively unique betting event like this is the opportunity for new customer acquisition.Unlike seasonal SEO events like Christmas or major sports championships, this referendum is a one-off hopefully so strategy has to be geared towards this single event.In the case of the EU referendum, the betting sites have had around a year to prepare for the event, though we can see that interest in betting has only really taken in the last two to three months.Top organic search performersThe top performers from the gambling sector are:Odds CheckerPaddy PowerLadbrokesAll three sites rank highly for the term, and consistently too.Just compare their performance to that of their rivals:This points to a lack of a coherent strategy around EU referendum betting.
That s why I was so excited last month when my employer, Google, announced a deeper integration between Search Console and Google Analytics GA .With these wonderful new reports, you can see how visitors reached your site, along with what they did once they got there.Not wanting to miss out on the data-joining goodness of this new set of reports, I want to go through the cool new things you can do with Search Console reports in GA, and how you can steal organic search insights and apply them to your paid search campaigns.Find out what organic s doing to drive lots and lots of traffic even if it s unengaged traffic From an organic perspective, you can isolate landing pages that generate lots of impressions and a high click-through rate, but that also have crummy GA engagement metrics.The copy that drives high CTRs from any of your organic listings is just begging to be incorporated into your ad text.Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.
On the panel we have:Greg Boser, Foundation DigitalTodd Friesen, Director of Digital Strategy & SEO, SalesforceLaura Lippay, Organic Search & Technical Optimization Lead, NetflixAdria Kyne, SEO Manager North America & AU/NZ, VistaprintAs Sullivan put it, This is the session where we answer all of the questions that Google wouldn t answer yesterday at the AMA With Google Search session .We recommend limited feature sets to avoid people hanging themselves with too many options.Sullivan: We had a post on technical SEO last week that caused a lot of tweets.Big huge brands rank despite their SEO prowess or lack thereof.But the lower you are down in the food chain, the more important it is to get the tech things right, because Google doesn t care about getting your site right.Friesen: RankBrain could be substituting did you mean results without you knowing.
You re probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities and make the business case for an investment into paid or organic search campaigns.They are rounded up and numbers end with at least one zero.No longer can you separate the data for keyword variants, such as plurals, acronyms, words with space, and words with punctuation.As such it would be easy to get a false impression of search volumes, unless you re aware of the change.Here are a couple of examples…Bundling together anagrams and regional spellings
One thing is certain: profound changes are coming to your profession, whether you re an SEO or SEM.This year s SMX East agenda was created to ensure that you d succeed in spite of the dramatic developments in organic search marketing and paid search advertising.Get the details on this year s agenda.-The SMX East Conference Team
Covering the Ask The SEOs session at SMX Advanced is like covering a geek version of a late night talk show with your host, Danny Sullivan.I ll try to keep up.On the panel we have:Todd Friesen, Director of Digital Strategy & SEO, SalesforceLaura Lippay, Organic Search & Technical Optimization Lead, NetflixAdria Kyne, SEO Manager North America & AU/NZ, Vistaprint
7 types of keywords to boost your SEO strategyJun 29, 2016 by Ryan ShelleyWondering what kinds of keywords you should be targeting?From the Editor s Desk: Why we publish articles you may not agree withJun 29, 2016 by Matt McGeeIn this month s column, Editor-In-Chief Matt McGee talks about two recent columns that readers didn t agree with, and why we handled each situation differently.
Here s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.Yelp announces expanding Yelp Knowledge social analytics programJun 29, 2016 by Greg SterlingYelp adds new companies that get direct access to full Yelp reviews database.SMX East has you covered.Jun 29, 2016 by Marketing Land
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