Israeli startup WhizzCo says it’s time for publishers to adopt the programmatic, auction-based approach when it comes to the ads in content recommendation widgets like Outbrain and Taboola. After all, publishers regular employ this approach for most of their other digital ad units. But co-founder and CEO Alon Rosenthal said that when trying to monetize […]
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CBD advertising can be problematic on social media platforms, but native ads can provide an effective workaround for CBD brands.Get Your CBD Products Seen with Native AdvertisingOngoing legal ambiguities make CBD advertising challenging through normal channels.America has long had an ambiguous relationship with the cannabis plants.Hemp has been used throughout the US for clothing and oil since the 17th Century; Congress even published a report in 2019 acknowledging its many practical uses.Yet the molecular similarities between the naturally occurring CBD and THC compounds have led to confusion and suspicion among people unfamiliar with hemp plants.Even though CBD is legal, sections of society aren’t willing to acknowledge that the human body is packed with receptors that exist specifically to bind with CBD.You’re probably no stranger to the fact that this has led to big challenges in promoting your CBD-infused health or beauty products.Fortunately, there’s a way around these restrictions.CBD advertising can be easily done using native advertising platforms like Taboola, Outbrain,, and Revcontent, allowing you to promote products that wouldn’t otherwise be seen on conventional channels.Native ads are an ingenious way to position your CBD range in front of large audiences, but you have to be discreet when you structure your ads and landing pages.If you’d like more advice on how Brax can bring multiple native ad campaigns into one place, contact us for advice on marketing your CBD brand online.
PPC stands for pay-per-click advertising. Pay-per-click is a pricing model for the online marketing where an advertiser pays each time its ad is clicked on.The best known platform for pay-per-click Ads are Google Ads (formerly known as Google AdWords). Some of the other platforms include Microsoft Advertising (formerly known as Bing Ads), Facebook Ads, Outbrain and Taboola. To know more about Pay-per-click Advertising, please click on the prescribed link  
Are you logging into Outbrain, Taboola or Revcontent to create the same ads over and over?Once you get past $5k/month in ad spend on native it becomes a burden of work.The interfaces were not built for pro media buyers like you.Go into the campaign, click on sites, export the data.Match it up with some conversion data, then filter to see what needs blocked.Then you go into backstage again and scroll through page by page, searching to find each publisher to block.
Big Data has gotten some bad press (and a bad rap) lately.And how can you ensure these people help you meet your goals, from generating leads to driving transactions?The best native ads succeed by understanding their audience and speaking directly to individuals rather than adopting a one-size-fits-all approach.Even if your products or services have comparable appeal in New York and Nevada, placing native ads in front of every audience demographic without assessing its relevance to those groups means you’re squandering your budget.To ensure you don’t waste your money, you have to get to know the audience you’re trying to reach.For instance, if your business involves renting out designer prom dresses, your target audience will mainly comprise teenage girls and their moms.This guide by Outbrain explains how to create a custom audience for new campaigns and how to retarget existing users.In the prom dress example, you might create two profiles—a style-conscious girl in senior year at a large school, and a forty-something mom with a comfortable financial status and a teenage daughter living at home.
Outbrain, the world’s leading discovery and native advertising platform on the open web, today announced the expansion of Conversion Bid Strategy, part of Outbrain’s suite of optimization tools.With three modes available, Conversion Bid Strategy (CBS) allows marketers to seamlessly optimize towards their target Cost-Per-Acquisition (CPA).CBS ensures campaigns are automatically optimized towards the highest performing inventory and audiences for specific campaign goals, removing the manual work typically needed to ensure marketers achieve the best results possible.“In this digital age, marketers have no time to waste endlessly tinkering with campaigns.Conversion Bid Strategy is hyper-focused on optimization for higher performance, with CPA reductions of up to -49%, ensuring automating conversions is one less worry,” said Eytan Galai, Chief Revenue Officer at Outbrain.“With an easy-to-use experience built directly into Outbrain’s dashboard, we’ve made it easier for marketers to reach their goals faster, saving them from the manual effort.”Conversion Bid Strategy is available to marketers in a trifecta of modes, based on campaign objectives.Target Cost-Per-Acquisition: Target CPA works to keep campaigns profitable by prioritizing cost per acquisition rather than budget.Fully-Automatic CBS: With this mode enabled, Outbrain’s technology will optimize marketer campaigns to achieve the highest number of conversions possible within budget.Semi-Automatic CBS: This hybrid CBS mode optimizes traffic toward top-converting publisher sections while allowing marketers to maintain control over various aspects of campaign set up.“Outbrain’s proprietary machine-learning and sophisticated modeling continually adapt to the behaviors and conversion patterns of internet users who are consuming content across the Outbrain network,” said Ori Lahav, Chief Technical Officer at Outbrain.“If you’ve created the most engaging content, strategically targeted your audience, but you’re not improving your Return-on-Ad-Spend, even the best campaigns won’t be enough to reach your goals without the correct Conversion Bid Strategy implementation.
The abandoned Taboola-Outbrain chumbox merger illustrates the need for bright-line rules to give media companies a fighting chance.
Here are the top media and advertising stories from Business Insider for September 10.
Taboola and Outbrain, best known as the rival chumbox providers who fill space on your favorite websites with garbage like “You Won’t Believe What [NAME] Looks Like Today!” and the ever-popular “1 Weird Trick,” will apparently not be merging into the ultimate source of low-quality web filler we’d feared ever since the Department of Justice saw fit to put its stamp of approval on the deal. CNBC, The Wall Street Journal and TechCrunch are all reporting that the merger, first announced in October 2019, is being called off, after an attempt to renegotiate changing conditions due to the COVID-19 pandemic didn’t result in a new agreement. What a shame! If you’re curious what a chumbox looks like, you won’t have to look far. (Vox Media is not... Continue reading…
You know that chumbox of weird garbage that appears at the bottom of most news sites, including this one? You know the one! It’s labeled “Promoted stories” or “Around the web.” It’s got headlines like: “1 Weird Trick to Lose Weight,” “You Won’t Believe What [STAR NAME HERE] Looks Like Today!,” and “Throw this vegetable out!” There are two major players in the field — Taboola and Outbrain — and the Justice Department has approved their merger. Why are they called chumboxes? Well, chum is fishbait — you throw decomposing fish guts, blood, and bones into the water to lure other fish. A chumbox is like this but for humans online. You won’t BELIEVE why publishers are using them These chumboxes exist because they’re more lucrative than other... Continue reading…
As 2019 draws to a close, the latest flurry of ad-tech mergers and acquisitions is underway, this time with DoubleVerify writing the check for Ad-Juster.The announcement of the deal for an undisclosed amount comes the same week the Vanderhook brothers took back full control of Viant from Meredith and France-based investment group Fimalac announced a significant investment in Jellyfish.DoubleVerify CEO Wayne Gattinella said in a statement that combining Ad-Juster’s sell-side platform with his existing buy-side platform was the rationale behind the move.“The Ad-Juster acquisition furthers our goal of maximizing digital media quality and performance for advertisers while providing premium publishers with the transparency they need to compete in a consolidating marketplace,” Gattinella told Adweek.Meanwhile, Dennis Clerke, general manager for the Ad-Juster business unit, noted the pairing would enable them to offer “full lifecycle analytics for digital publishers.”There were 86 ad-tech mergers and acquisitions in the first three quarters of the year, according to data from Results International, with some of the more notable recent deals in the sector including Taboola’s takeover of Outbrain, AT Xandr’s purchase of Clypd and Roku’s purchase of demand-side platform Dataxu.
Thank you for welcoming me into you inbox yet again.Last week, I talked about Juul’s unraveling mission statement and the highly-valued startup’s new Big Tobacco CEO.If you’re reading this on the TechCrunch site, you can get this in your inbox here, and follow my tweets here.This section might slowly turn into my grievance of the week, but this week the tale isn’t a screed against Juul, it’s a prolonged eye roll after the merger of two adtech companies responsible for pumping the internet full of garbage.Taboola and Outbrain have merged forming a $2 billion adtech giant.Taboola and Outbrain merge .. ‘YOU’LL NEVER GUESS WHAT HAPPENED NEXT’
After years of speculation—more than a decade to be precise—two of the biggest names in ad tech today announced a merger.In light of the announcement, there are, of course questions—the biggest one being what took so long?Adweek caught up with Taboola CEO Adam Singolda and Outbrain CEO Yaron Galai for the answer.Erin Andrews Designed a Subtle Sportswear Line With the NFLFrom the field to the runway?Featuring pieces like drawstring hoodies and bomber jackets, the clothing line WEAR has “something women could wear anywhere and everywhere.” The sports journalist is certainly making moves as a reporter, Dancing With the Stars co-host and now designer.
Online advertising rivals Taboola and Outbrain have announced that they will form a single company to take on the likes of Facebook and Google.Both companies provide advertising-based content recommendation engines for publishers that typically appear as boxes at the bottom of online articles which feature a mix of stories from the publications themselves, ads and sponsored content from other sites.Taboola and Outbrain describe their deal as a merger though the combined entity will be called Taboola and Taboola's current CEO, Adam Singolda will lead the new company.Taboola will pay Outbrain investors $250m in cash alongside a 30 percent share of the combined companies.All in all, the merger will create a company valued at $2bn which means the transaction value of this deal is $850m.The combined company's customer list now includes 20,000 online properties with an audience of 2.6bn and Taboola and Outbrain believe that together they can go up against the biggest names in online advertising.
After years of speculation, Taboola and Outbrain, the two largest content recommendation companies, have agreed to tie the knot.While this appears to be a “once in a lifetime” marriage—of convenience for one, necessity for the other—both companies’ main clients (publishers) are sitting in the pews not quite sure what to make of this ceremony.Over the past 10 years, the industry has been awash with speculation that the two would eventually join forces.It makes sense, watchers say, as they both have similar capabilities, technology and point of view that they can help publishers make more money.In a conversation with Adweek, Taboola CEO Adam Singolda and Outbrain CEO Yaron Galai said the leadership of both companies had been meeting in private for close to a decade, as part of what Singolda called “a human process.”“A lot of times, with humans being humans, it just takes some time to build that trust with each other,” Singolda said.
Taboola and Outbrain are perhaps the two most controversial startups hardly anyone knows about.Rumors of a merger between the two companies have circulated since 2017.You know when you scroll to the bottom of an article and get “recommended” low-quality clickbait content about teeth whitening products, or salacious gossip about a former child actor with well-established mental health issues?The two firms have some striking similarities.Both startups have Israeli founders.And they’re both ludicrously profitable, with Taboola’s 2018 profits reaching $50 million on revenues of $1 billion.
The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories.If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here.Publisher adtech startups Taboola and Outbrain merge in $850M deal to take on Google and FacebookThe content recommendation rivals — who are, shall we say, not exactly known for the high quality of their recommendations — are merging to form a single company.While the companies describe the deal as a merger, the combined entity will be called Taboola, with Taboola’s founder Adam Singolda securing the CEO slot.Here’s everything Microsoft announced at today’s Surface event
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Native advertising duo Outbrain and Taboola have announced their intention to merge in a deal billed by the companies’ leadership as a bid to rival the likes of Amazon, Facebook and Google for ad spend.Taboola founder and CEO Adam Singolda will head up the proposed entity, which will operate under the Taboola name pending a subsequent rebrand that will reflect both companies.Outbrain co-founder and co-CEO Yaron Galai will actively assist with the transition during the 12 months following the closure of the deal, which has been approved by both companies’ boards but still subject to regulatory review.The combined company will have over 2,000 employees across 23 offices, serving over 20,000 clients in more than 50 countries across the North America, Latin America, Europe, Middle East and Asia-Pacific regions.The leaders of both companies are billing the proposed union as a benefit to advertisers and publishers alike by improving reach for media buyers.Additionally, the merger means a consolidated platform that enables publishers to double down on technology investments, which will in turn lead to a better consumer experience, according to the pair.